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Peter is the co-founder of Science Venture Studio where they co-build companies that are…
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Peter Pham reposted thisPeter Pham reposted thisAs of 2026, there are 270M adults in America and 200M of them are Amazon Prime members. Fairly safe to say that Amazon is a strong measure of true consumer demand in America. Digital shopping is a bit more of a level playing field compared to physical retail where shelf space and visibility is dominated by large brands and the decisions of individual retail buyers. Also, Amazon is never out of stock. We are seeing massive YoY Amazon growth and had strong Fall Prime Day results that outperformed Amazon's own internal forecast for us by 50%. And our Prime Day discount was between 15-25% depending on SKU. Big shout to Benoit Vatere and our killer LD Amazon/Digital Commerce team. Digital shopping is becoming the focus of every major retailer now.
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Peter Pham shared thisIf you haven't taken advantage of TikTok Shop you are missing out as a brand. We have built the absolute best tool for any brand. Check it outPeter Pham shared thisEveryone thought we were building a TikTok Shop agency. We were actually building autonomy: a shop that runs itself. In 2024 we nearly went out of business. Running TikTok Shops by hand is brutal. Creator outreach, sample approvals, customer service, inventory, all of it manual, and impossible to scale profitably. So we built the platform that automates all of it instead, and we ran every piece of it on our own shops before letting anyone else touch it. Two years later, five of us run 50+ shops. 4 went #1 in their category. 1 went #1 on all of TikTok Shop, and we drove over $100M in GMV. Today it goes public. Seller OS handles performance, affiliates, samples, customer service, inventory forecasting, listing optimizations, and automations for every shop you run, in one view. Built for brands running one shop and agencies running fifty. We wanted to build something that shifts this industry. We believe we're there. Free 2 week trial is in the comments, see for yourself.
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Peter Pham shared thisour next big winner SciencePeter Pham shared thisRogue Protein Snacks update: We just launched 2 weeks ago in Walmart and we're putting up big numbers out of the gate. S/O to the great and powerful London Lazerson for this insane video. Oh and we are hiring a creative strategist! DM's open! 💥
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Peter Pham reposted thisPeter Pham reposted thisVery proud of our small but mighty in-house marketing agency that we call Death Machine. For years, we’ve used pebbles to create tidal waves. The idea is simple: everyone hates ads. We easily skip, mute, ignore, or pay $10/mo for ad-free. We built Death Machine to create a more effective marketing approach in the current digital age: make entertainment not ads. If you can genuinely entertain people in service of a brand, the ROI is ridiculous. But making millions of people laugh, cry, or follow is much harder than making typical marketing. However, entertainment doesn't have to be expensive to make. In fact, it's the opposite. You need a system to make things cost effectively to get more shots on goal because it's not easy to predict the breakout successes. Small bets create the big wins. But cheap doesn't mean easy. Effective brand entertainment requires an entirely different model: professional entertainment minds paired with sharp marketing minds in exactly the right proportions. It's not an easy recipe. But hard things are rare, and rare things are exponentially more valuable and more memorable.
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Peter Pham shared thisif you are an agency that has clients on tiktok shop we built this for youPeter Pham shared thisEvery TikTok Shop agency I talk to is running ops out of 20+ tabs, spreadsheets, and a Slack channel they can barely keep up with. Dimension Studios knew from the beginning this wouldn't be scalable, especially if you're a full service agency. So we built Seller OS. 18+ months running it against our own shops. Final Boss Sour, Bones Coffee, T3 Micro, SquidHaus, and others we took to #1 in their category. Not another dashboard layered on top of Seller Center. A real operating system with agents that actually execute. Inside: - Affiliate ops with creator outreach agents - Order and refund intelligence - Creative pipeline and customizable AI sample approvals - Live performance dashboards with powerful analytics even Seller Center doesn't have - An agentic TikTok Shop expert layer we trained on our own success data that does the work, not just reports on it - And much more For 7 days only, we're opening a 2 week free trial to a small batch of TikTok Shop agencies before public launch. Full access. No demo call. No lock in. This closes Friday. After that, doors stay shut until public launch. If you run an agency on TikTok Shop and want in, DM me and I'll send your access link.
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Peter Pham reposted thisPeter Pham reposted thisLiquid Death has hired Vice President Ashley Barrett as their latest influencer. After two failed attempts to partner with Vought International and The Deep, we’re moving on from endorsements by supes. Instead, we are proud to announce that we are working with a far more influential influencer: VP Ashley Barrett. We’ve paid Ms. Barrett a lot of money so please watch this important and authentic message from her about how she used our new easy-drinking Sparkling Energy to get to where she is. Each can has an unextreme caffeine level, zero sugar, zero corn syrup, and a clean refreshing taste. It's guaranteed to NOT explode your head. Go buy your own so you can be as successful as Ashley. And don't forget to watch the series finale of The Boys, Wednesday May 20th, only on Prime Video.
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Peter Pham reposted thisPeter Pham reposted thisWe just launched our LD Sparkling Energy Variety Pack on Amazon 2 months ago. Been steadily growing and it's already the #7 variety pack SKU in weekly velocity for the entire energy catgeory on Amazon. Big thanks to Courtney Brack and Benoit Vatere who are the Amazon and digital masterminds here at LD.
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Peter Pham reposted thisPeter Pham reposted thisHad a great time DP’ing this new Liquid Death spot. Always fun when the brief gives you permission to make something polished, dumb, aggressive, and weird in the best possible way. My Dude Bro energy was channelling fully. This one had that exact sweet spot: a commercial frame with a little genre-filmmaking brain damage baked in. Huge thanks to the whole crew for making it look sharp, and to the team for trusting me with the camera/lighting side of the chaos. Watch it here: https://lnkd.in/gtcU-HBK
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Peter Pham liked thisPeter Pham liked thisThe holidays came a little early at Sam's Club last week. We even beat Mariah Carey to the starting line! We welcomed media editors, influencers and creators into our Sam’s Club Holiday House in AR for a sneak peek at everything we’ve got cooking for the season. And what a house it was! From a preview of our #BlackFriday savings and some pretty incredible gifts, to rooms inspired by the holiday clubs in our new Come Join Us campaign. The Cool Aunts Club, the Last-Minute Gifters Club and plenty more. Whatever club you’re in this holiday season, we’ve got you covered. Guests also got to experience our holiday meal that feeds the whole crew for just $10 per person and can be ready in under two hours. Plus all the décor, entertaining essentials and little surprises that make the holidays special. The whole thing was a great reminder that when you have amazing items, incredible value and a team with a little imagination, you can create something pretty magical. Huge (santa) hats off to our comms, marketing and social teams for pulling off an incredible experience. And especially to our merchants, who find the items that make our members smile all season long. Proud of this crew. You made the holidays come to life! Now, if someone could just come decorate my house… #retail #marketing #pr #influencers #holiday #digitalmarketing #socialmedia
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Peter Pham liked thisPeter Pham liked thisExcited to connect and share insights at PTTOW! NXT this year. I’ll be speaking on 'Ticket To Ride | Live Events & Experiential Reinvented'. See you soon, PTTOW! fam!"
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Peter Pham liked thisIt was an obvious choice to doubledown on Town and co-lead the series B alongside Menlo Ventures. Two things are true at this moment in time: We are having the wrong conversation about which agent is going to win "the agent race” — because everything is now an agent. It's like saying in 2009, which website are you investing in? So taking away the agentic form factor as the whole point, we need to ask, what are we really underwriting? What do these products solve, why will people trust them, and why will they come back weekly—daily? With Town, it’s an exceptional team building a product that deeply knows its customers and is providing real, durable value. That's what it was always about. And, when it comes to collaborative software, I am a big believer in the importance of an independently owned service that can work across everything—your Google Suite, iMessage, Granola, and more—with the security and sophistication of leaders who really know identity protocols (maybe even like those who have built one of the most successful financial identity infrastructure platforms 🙃). This round is a well-deserved recognition for Town as they build something so specialPeter Pham liked thisThe biggest bottleneck at work is waiting on each other. Today we're announcing $108M in new funding led by Forerunner, Menlo Ventures, with Andreessen Horowitz, First Round Capital, and other incredible investors, to fix it with multiplayer AI assistants for work. Most AI assistants are built for one person: your inbox, your to-do list. But work doesn't happen alone. We spend our days blocked by each other, waiting on a reply or an approval. AI has made each of us faster on our own. The work we do together hasn't kept up. I think the moat is multiplayer. Every teammate gets a Townie, familiar with their people, projects, and priorities. Townies ask each other questions, share only what their person would share, and do the work. When everyone has one, the whole company moves at the speed of AI. We also believe: - Your context is yours. By default, we never use it to train a model. - You shouldn't have to bet on one AI provider. Town uses the right model for each job. - AI at work should be for everyone, not just the most technical people. Thank you to our team, our investors Better Tomorrow Ventures, Precedent.vc, Scribble Ventures, Serena Ventures, Sparked Ventures, our angels Brendan Foody, Josh Silverman, Romain Huet, Scott Belsky, Taro Fukuyama, and Steve Bartel, and the thousands of businesses who trust their Townies with their workday. We're hiring. The best part is still ahead.
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Peter Pham liked thisPeter Pham liked thisSome of the best engineers, designers, product thinkers, and founders I know have worked at Apple. Apple teaches you how to operate and build at the frontier. Now Apple alumni are bringing this approach to their own startups. On October 19th, Andreessen Horowitz and the xApple community are getting them all in one room. I'll be moderating a panel of founders who are building something entirely new across infra, software, and more. 📍 SF 🗓️ Monday, Oct 19, 6–9pm 🍎 Panel, then drinks with ~100 xApple founders and builders If you're an Apple alum building something (or thinking about it), come join us. Request an invite here: https://lnkd.in/gBDD3mHY
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Peter Pham liked thisPeter Pham liked thisThank you, Your Excellency Ian Borg, for the great hospitality 🇲🇹 And a big thank you to Chairman Manfredi Lefebvre, Gloria Guevara Manzo and the entire World Travel & Tourism Council family! 🌎
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Peter Pham liked thisPeter Pham liked thisNever been a better time to keep building. Another banger Bg2 Pod with Jensen Huang dropping this week! 🇺🇸🚀
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