Morgan Gethers

Eighty-eight clicks in August. Nine of them became complete loan applications, and two of those funded - one a very large deal. That's the first few weeks of a single new affiliate placement for a startup small-business lender we manage. The placement is a comparison site, the kind of partner that reaches someone already shopping for capital. An 11.25% click-to-application rate, and we pulled it up live in the reporting dashboard on the call so both sides were reading the same number off the same screen. The client's reaction: "…best news we heard in months…" What matters here isn't the volume, it's the ratio. A comparison-site visitor arrives much further down the funnel than a cold click does, so a click count that looks like a rounding error can produce real applications. Most brands never test the channel, because 88 clicks doesn't look like a media plan. The partner is now looking at raising our exposure on the site, and two more comparison placements are in onboarding. #AffiliateMarketing #PerformanceMarketing #Fintech #LeadGeneration #AffiliateProgramManagement

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Hi There, Jeremy! Jeremy Aaronson, the Chief Revenue Officer at Upsellit | Managed Conversion Optimization, joins us with incredible stories, life lessons, and 20 years of industry wisdom. Check out our second podcast episode! #HiTherePodcast #HiEnergy #affiliatemarketing

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🚀 Momentum AMS just got even better. Our latest release is focused on what agencies actually need: cleaner data, sharper commission visibility, and less manual work. Here's what's new: 📊 Better Reporting Filter reports by policy-level tags across commission, payment, and producer tracking reports. No more manual sorting or unnecessary exports. 💰 See What's Still Owed A new Outstanding Balance column in producer commission reports shows exactly what's been paid, what's still owed, and where you stand. 🔍 Cleaner Carrier Data A new Carrier Info Checker flags missing or incomplete data before it causes commission discrepancies. ⚙️ Smarter Workflows Sort policies by total amount, copy lead sources across records, exclude MGAs in searches, and filter commissions by endorsement amount. 🔗 Plus, API key generation is now built right into the system for easier integrations and automation. Read the full release notes here: https://lnkd.in/dAdskNB2

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Why Most Brands Fail to Use Case Studies Properly Case studies aren’t just “proof.” When used right, they unlock trust and help brands see what success actually looks like — especially when you can show real examples across major publishers like Rolling Stone, Billboard, Variety, and The Hollywood Reporter. 📈 Authentic, brand-specific stories beat anonymous results every time. When clients see competitors doubling down, it reinforces one thing: the strategy works. 💡 Want to increase brand value? Show real wins. Show real audiences. Show what’s possible. 🎥 Watch the full episode on YouTube with Scott Ginsberg 🔗 https://lnkd.in/gSjWn7P8

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In the affiliate industry, there's something more valuable than any contract. It's called industry opinion. Before we sign with anyone, we go to people we know personally and ask directly: have you worked with them, did they pay, were there any problems? One bad signal from someone we trust, and the offer is off the table, no matter how good the numbers look. And even after we sign, the first month or two we move slower. We pay attention to how they respond, how they give feedback, and how they pay. That's how a lot of the real decisions get made, long before the numbers ever come in.

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When I ran Affiliate Networks, it was numbers/trends. Is everything looking as usual during the weekend? Anything new? Did anything unexpected happen? With ClickGo, thats made easy. I wouldn't have to "check." Why? Because if you setup automated alerts, it would have messaged your Telegram, your Slack channel, or sent a webhook to anywhere you chose. You would know instantly, before logging in to check and wonder what you're about to see. And if you set up triggered Automations on that alert? Psh, whatever action you needed to take would have been done for you already. Frustrated with your legacy tracking platform? Maybe it's the price, the bloat, the clunky UI? No actual support? ClickGo is a more modern, intuitive system built by industry veterans, where you get support and insight from industry veterans. Hit up Shaun Hall Chad French Joey Hinkle or myself if you want to see more.

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Affiliate marketing has become one of the highest-performing, highest-efficiency growth levers in financial services, but many banks, fintechs, and other institutions still aren’t taking advantage of it. In partnership with Fintel Connect, we’re helping financial brands build scalable, compliant affiliate programs that drive real outcomes. If you’re planning for 2026 growth, affiliate should be in the mix. Read the full blog: https://lnkd.in/eFj4cf3v

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Trust, fairness, and mutual benefit are critical elements of the affiliate ecosystem, essential for the business to thrive. Detecting and preventing fraud are core to our industry, our offering, and our trust relationships with publishers and advertisers. We believe network quality is a competitive advantage for our advertisers and publishers, and we invest $millions every year in this key element of our market offerings. Robust network quality isn't overhead. It's infrastructure. It's the foundation that allows you to scale confidently, protect brand equity, and ensure that every partnership dollar drives legitimate results. CJ doesn't rely on a single solution. We've built a multi-layered defense system because we understand that fraudsters are sophisticated, adaptive, and persistent. The first layer consists of proprietary AI and machine learning. Our Data Science team has developed advanced AI models specifically designed to detect fraud patterns that human analysts couldn't catch at scale. These models learn and adapt, getting more effective with every threat they neutralize. The second layer incorporates independent third-party data sources, giving our models broader and more comprehensive perspective. It’s a significant investment we make because it’s worth it to our advertisers and publishers. The third layer is where CJ's approach stands apart: the industry's largest affiliate network quality team. Trained investigators and fraud specialists examine flagged accounts, communicate with partners, and make informed decisions that algorithms alone cannot make. More than 1,300 publishers are delisted from the CJ network every year. In sum, network quality and fraud protection aren't features you add on. They are the foundation of a trustworthy affiliate program. Read the full post: https://hubs.ly/Q0453frw0 #affiliate #networkquality #brandprotection

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Not every affiliate program is ready for the same growth strategy. A new program might need better processes and tracking. A validated program might be ready for more partners and resources. A mature program might benefit from new markets, incentives, and partner types. Understanding which phase your program is in can help you determine when it's actually the right time to scale. There's no exact science here, and plenty of programs won't move through these phases in a straight line, but it's a useful gut-check before deciding to invest more. What phase is your program in right now?

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