Michael Procopio

This book is comprised of aha moments from thought leaders appearing on Thought Leader Life with Mitchell Levy, @happyabout and Michael Procopio, @michaelprocopio. In addition to Mitchell and Michael, ahas in the book are provided by Dave Nielsen, @davenielsen, Mike Agron, @webinarready, Dave Gardner, @Gardner_Dave, and Vanessa DiMauro, @vdimauro.

This book is comprised of aha moments from thought leaders appearing on Thought Leader Life with Mitchell Levy, @happyabout and Michael Procopio, @michaelprocopio. In addition to Mitchell and Michael, ahas in the book are provided by Robert Galinsky, @robertgalinsky, Michael Bosworth, @MikeBLeadership, Willis Turner, @willisturner, Michael Houlihan & Bonnie Harvey, @barefoot_spirit and Mark Amtower, @amtower.

This book is comprised of social selling aha moments from thought leaders appearing on Thought Leader Life with Mitchell Levy, @happyabout and Michael Procopio, @michaelprocopio. In addition to Mitchell and Michael, ahas in the book are provided by Mike Griego, @MikeGriego, Lori Harmon, @LoriHarmon and Jay McKeever, @jaymckeever.

This book is comprised of aha moments from thought leaders appearing on Thought Leader Life with Mitchell Levy, @happyabout and Michael Procopio, @michaelprocopio. In addition to Mitchell and Michael, ahas in the book are provided by Debbie Horrovitch, @Debbie_h2o, Laura Mackey, @laurasmackey, Dr. Natalie Petouhoff, @drnatalie, and Praba Murugaiah, @prabamurugaiah

Social media is changing the way people think about marketing. It’s much more than pushing out the same content through new channels. If you want to remain relevant as a marketing professional and avoid common mistakes, read this book.

Here’s a small sample of the actionable content in this book:

Section I – Mixing Social Media into Your Marketing
Section II – Creating Social Media Content
Section III – Leveraging Key Social Media Sites
Section IV – Engaging Effectively… Show more

Social media is changing the way people think about marketing. It’s much more than pushing out the same content through new channels. If you want to remain relevant as a marketing professional and avoid common mistakes, read this book.

Here’s a small sample of the actionable content in this book:

Section I – Mixing Social Media into Your Marketing
Section II – Creating Social Media Content
Section III – Leveraging Key Social Media Sites
Section IV – Engaging Effectively in Social Media
Section V – Using Social Media in the sales cycle
Section VI – Putting Social Media into practice

The authors are donating all their royalties to the Khan Academy, an organization committed to providing a free world-class education to anyone anywhere. The publisher, Happy About, is matching their contribution dollar for dollar. Show less

In this book, you will learn best practices and recommended uses of Twitter from over 30 social media practitioners. This book is intended for those learning how to get the most from Twitter, but it also serves as a guide through the world of social media in general and conveys many of the intentions and attitudes of users who participate in online conversations. This book is also useful for experienced users who want a better understanding of tools, structure, and activities that create an… Show more

In this book, you will learn best practices and recommended uses of Twitter from over 30 social media practitioners. This book is intended for those learning how to get the most from Twitter, but it also serves as a guide through the world of social media in general and conveys many of the intentions and attitudes of users who participate in online conversations. This book is also useful for experienced users who want a better understanding of tools, structure, and activities that create an optimal Twitter experience. After reading this book, you will understand why Twitter continues to grow in popularity among all types of social media users. Show less

Some executives are still leery of social media. Here are six proven steps – some cautious, some adventurous – towards getting executive attention, and five convincing arguments to use when invited into the boardroom.

Can you measure social media? The prevailing wisdom is a hesitant “sort of.” The answer in 2009 should be an emphatic yes.