Scott Sipherd

Is your B2B content creation backwards? Most teams create first, then try to find the audience later. That's why 90% of your content doesn't resonate or drive pipeline. Chapter 4 of our guide reveals the fix: The Three-Circle Framework. Learn how the best marketing teams stop guessing and use intent data to inform every piece of content they publish, ensuring every asset: ✅ Meets buyer interests (What they want) ✅ Fuels business goals (What you need) ✅ Maintains credibility (What's true) Stop creating content that flops. Download the complete guide and rethink your content strategy today: https://lnkd.in/dX-qKVMt #ContentMarketing #IntentData #B2BMarketing #DemandGeneration #Intentsify #FunnelIsBroken

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Trust is the foundation of B2B marketing success and according to LinkedIn’s latest B2B Marketing Benchmark report, 94% of marketers agree it’s critical to earning buyer confidence. So how are today’s B2B leaders building that trust? The report, based on insights from 1,500 B2B marketing professionals, highlights video content as the top-performing format for establishing trust and creating stronger connections with target audiences. Explore what’s working in B2B marketing right now and how you can apply it to your strategy ➡️ https://bit.ly/44PEbel #B2BMarketing #ContentStrategy #MarketingLeadership #VideoMarketing #MarketingInsights

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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Measurement isn’t about counting clicks, it’s about building a healthy funnel 🔑 The Evaluate & Maximize phase gives you the tools to look beyond surface metrics, connect activity to ROI, and keep your pipeline strong. Hear from leading global marketing executives, including Personio’s Alex Venus, and learn how smart reporting and experimentation fuel long-term growth: https://lnkd.in/e9gFqwXK

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⚠️ Concerning stat for SEOs: Demand Gen/Growth Marketers are 2x more likely to report ‘no SEO impact’ on performance compared to other functions. Why? Because they’re often disconnected from SEO reporting and focused on metrics that don’t tell the full story. The solution? Cross-functional collaboration and unified reporting via an enterprise optimization platform. When SEO data flows freely across teams, everyone wins 🙌🏼 Find all of our big learnings and stats from 2024 in our State of SEO 2025 Report: https://bit.ly/3QrkKAA

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We talk a lot about post email campaign metrics, but which ones do you *actually* need to care about? 🤔 Our new guide will walk you through the specific metrics you can use to save time, boost ROI, and take your campaigns to the next level. You’ll also learn: 📈 Five ways metrics can be used to troubleshoot common email problems 📈 How monitoring meaningful metrics can drive more opportunities and revenue Access the guide for free today! https://lnkd.in/eABx6jMy

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Many marketing teams feel stuck inside a Bermuda Triangle of measurement. Too many metrics, scattered data, and unclear attribution make it hard to know what is truly working. The solution is to simplify how we measure and bring clarity back into decision-making. Focusing on outcome-based metrics, building one source of truth, and using a hybrid attribution model helps brands understand real performance. Balancing short-term gains with long-term brand health creates a complete view of marketing impact. Clear measurement leads to confident, data-driven growth. www.teamvizory.com #MarketingStrategy #MarketingMeasurement #AttributionModeling #DigitalMarketing #MarketingAnalytics #TeamVisory Hemant Arora Nitin Kumar Kapil Narang Devinder Malhotra Rakhi Kashyap Naman Kumar Ashish Dixit

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Most marketers treat customer research as optional. Smart marketers simulate it with AI. ChatGPT can role-play as your ideal buyer. You can pressure-test messaging, explore objections, and uncover real triggers — all without scheduling a single call. Run interviews. Test headlines. Spot red flags. All in a simulated conversation that mirrors your customer’s mindset. It’s not a replacement for research. It’s a shortcut to insight. 👉 Follow for more & sign up to the newsletter: https://lnkd.in/gDeX6PTJ

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🎯 Struggling with incomplete or inflated GA4 conversion data? Most businesses don’t realize their event tracking is misconfigured leading to broken attribution and misleading ROAS. In this guide, learn how to set up 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗲𝘃𝗲𝗻𝘁-𝗯𝗮𝘀𝗲𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 in GA4 for Shopify, WooCommerce & more: ✅ Recommended vs custom events ✅ Correct parameters for purchase tracking ✅ Debugging & validation tips ✅ Common mistakes to avoid 📖 Read here: https://lnkd.in/dHC3gHUK #GA4 #ConversionTracking #eCommerce #Shopify #WooCommerce #GoogleAnalytics #Conversios

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