About
Jerret West serves as Chief Marketing Officer at Roblox, leading the marketing…
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4K followers
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Jerret West posted thisA little personal news! I’m stepping away from full-time work. We’ve been planning for this moment for a while, and now is the right time. Three kids are still at home, one is in college playing a sport, and we’re in a golden stretch of family life I want to be locked in on. That means more kids’ sports, more weekday Chipotle, and hopefully not too much bird watching or monitoring neighborhood construction. If we’re connected here, we’ve probably worked together somewhere along the way. That’s the part I’m going to miss. I’ll still check LinkedIn from time to time, so if you ever need anything, hit me up. And if you suddenly find yourself looking for a 12U hockey game or a college pole vault meet, I’ve definitely got you covered there!
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Jerret West reposted thisJerret West reposted thisHow do we lead when the pace of change outpaces the structures we've built? Join The Aspen Institute’s Leadership Seminars department and Perri Peltz for our 4th episode examining leadership, airing at this Friday 7PM ET on SiriusXM Business Radio (Ch. 132). Don’t miss a timely conversation with Jen Zhu Scott, Ekpedeme "Pamay" M. Bassey, Paul Gaffney, and Jerret West as they share how they’re rethinking power, accountability, and trust in the tech era.
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Jerret West posted thisToday is my first day at Roblox! I assumed the role of Chief Marketing Officer and will also take on global expansion efforts as the Head of Market Expansion. There are amazing teams in place for both areas and I’m excited to see where I can infuse my experience with theirs. It was hard to leave my old job but easy to accept my new one. Roblox is just scratching the surface of its opportunity on its own platform and in connecting to people around the world. It was also clear that there is a wonderful culture of long view strategic investment and a pragmatic approach to working together internally. I think that fits my personal philosophy well and how I like to build teams. On the marketing side, Roblox is THE place where generations growing up in the digital world meet daily to enjoy millions of immersive experiences together. For brands, Roblox is in an amazing position to partner in unique ways that haven’t been explored before. I see a vibrant and engaged community that is growing and a platform that is constantly exploring new ways to create joy and fun. As a marketer, this is an amazing place to storytell and connect all kinds of content to a huge and growing community. I can only imagine what content we’ll bring to the platform as we grow around the world. Which brings me to the other part of my job….. I couldn’t be more excited about the growth potential in international markets where Roblox is just scratching the surface of its opportunity. I know that local creators, local partners, and local marketing produce incredible stories from around the world. The entire platform benefits. I can’t wait to see what Roblox unlocks as we expand. I’ll be back on the road reconnecting with old colleagues and teammates around the world. Hopefully I’ll see many of you soon!
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Jerret West posted thisPSA for my gamer network! 🎮 Join us for Xbox Showcase 2024 this Sunday, a celebration of amazing games and the people behind them. Special thanks to Aaron Greenberg, Christopher Lee, Tina Summerford, and the team who worked tirelessly to make this event unforgettable for Xbox fans. Last year, 92 million viewers tuned in, and this year we're aiming for 100M+. What to expect: - Latest updates and announcements from your favorite Xbox games and studios - Exclusive gameplay footage and trailers from upcoming titles - Deep dive into Call of Duty How to watch: - Live stream on June 8, 2024, at 10 a.m. PT / 1 p.m. ET / 6 p.m. BST on Xbox.com, YouTube, Twitch, and Facebook - Watch on Xbox console or the Xbox app on PC or mobile - Join the conversation on Twitter, Instagram, and Reddit using #XboxShowcase2024 See you on Sunday! 🎮
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Jerret West shared thisCongratulations to Mohan Gehlot, Chris R Lewis, Maggie Adams, and Christopher Lee for their outstanding work on creating "The Everyday Tactician" campaign. The work blended Xbox Game Pass, Football Manager 24, and Bromley Football Club into a fun campaign that changed the life of one lucky football tactician and has driven great results for Xbox. Wishing them the best of luck at Cannes in a few weeks as they've officially been shortlisted for a Titanium Lion. #CannesLions https://lnkd.in/gwN73tBX https://lnkd.in/ghBuC_Zu
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Jerret West shared thisLast week we launched the latest chapter of our Power Your Dreams brand campaign. We have a ton planned with this campaign and we started everything with our live-action trailer “Wake Up and Dream”. It is inspired directly by gamers’ dreams and the joy, excitement, and anticipation felt moments before booting up their Xbox consoles – to then walking in the footsteps of iconic characters, exploring new gaming worlds, and creating unforgettable memories with friends. The film is directed by Nick Ball, edited by Elise Butt, with picture by Matty Libatique, and custom scored by Son Lux. Thanks to our creative partner, Agency 215 MCCann, for crafting a heart-provoking story at the center of this film. Thanks for taking a look!Xbox Series X|S - Wake Up and Dream - Power Your DreamsXbox Series X|S - Wake Up and Dream - Power Your Dreams
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Jerret West shared thisToday is a really great day to play. The road has been a long one and it's been filled with amazing moments that are numerous and required many talented individuals to show up at their best. Along the way, it gave us a bit of time to create a video to commemorate the day that has finally arrived. It hopefully shows a bit of why we have all felt so good about and never wavered from working towards a combined team. The song is remixed from the musical Oklahoma and the images are of the many games and characters that are now part of the Xbox family. My thanks to Craig McNary, John Rosenberg and the GNET team for building such a lovely piece.Activision Blizzard King Joins Xbox - Official TrailerActivision Blizzard King Joins Xbox - Official Trailer
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Jerret West shared thisI’m thrilled to be attending Gamescom with Team Xbox later this month. The event is shaping up to be one of the most exciting we have taken to Cologne in years, with over 30 titles across 150 stations, theatre presentations from titles like Starfield and Forza Motorsports, PC Game Pass challenges, hands on game play, Fanfest and so much more. Feel free to drop our media team an email if you have any media queries: xboxemea@assemblyinc.com https://lnkd.in/gy5c9ynK
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Jerret West shared thisThrilled to share the tremendous response to our joint Xbox and Starfield show with over 92M views. Every year so many of our fans, Xbox Studio teams and Creators bring their energy and passion to these events and this year’s response has been exceptional. I'm excited to continue the momentum and our next event at Gamescom in Aug! https://lnkd.in/grtbZjmv https://lnkd.in/gVnTtPrh #xbox #xboxgamepassWith Over 92 Million Views, Fans Made This the Most-Watched Xbox Show Ever - Xbox WireWith Over 92 Million Views, Fans Made This the Most-Watched Xbox Show Ever - Xbox Wire
Jerret West replied to a comment
2w
Thomas Akwasi B. Itagaki-san was a one of a kind. A true video game visionary. Glad you enjoyed his work!
Jerret West replied to a comment
2w
Sora Lee I am grateful too. It's been amazing to watch you grow into an incredible business owner!
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Jerret West liked thisJerret West liked thisWhen I first joined Netflix, my own journey with Korean storytelling began with Okja. Last weekend in Seoul, we celebrated 10 years of Netflix in Korea with the creators, crews and fans who made this journey possible. From Okja to Kingdom to Squid Game to Teach You a Lesson and beyond, it was a moment to reflect on how far Korean stories have travelled—and on the people whose imagination and dedication have brought us here. Ted captured the spirit: “For Netflix, Korea is more than a market. It is where we discovered new possibilities, and where we learned how far a story can travel. And it is one of our most treasured partners for the future we are building together.” Grateful to be part of this journey, and excited for the stories we’ll help bring to the world next. #NetflixKorea10th #10YearsBuiltTogether https://lnkd.in/gmcqmtep
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Jerret West liked thisJerret West liked thisWhat a terrific conversation with plenty of laughs and lots to take away. A big thank you to Trevor Noah for spending the morning with our communications professionals.
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Jerret West liked thisJerret West liked thisExciting opportunity to shape how the world’s leading businesses see and experience Microsoft and our AI story. I’m hiring a B2B Brand leader to help define how we show up across our commercial portfolio and bring that strategy to life. Based in NYC, Seattle, or the Bay Area. The posting closes Oct. 25, so please apply or share with AI-native brand leaders with extensive experience in tech. https://lnkd.in/gn59xmv9Careers at MicrosoftCareers at Microsoft
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Jerret West liked thisJerret West liked thisA fantastic evening celebrating Italian-American heritage at the National Italian American Foundation (NIAF) 51st Anniversary Gala in Washington, D.C. 🇮🇹🇺🇸 Congratulations to NIAF for bringing together so many remarkable Italian Americans from across entertainment, business, and culture. A highlight was celebrating honoree Sebastian Maniscalco, whose humor captures so much of the Italian-American experience. A real pleasure to meet so many inspiring people, celebrate our shared heritage, and see the contributions of Italian Americans recognized. Complimenti to NIAF on 51 years of celebrating our community! #NIAF #ItalianAmerican #ItalianHeritage
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Jerret West liked thisDrifters opens public alpha testing today! Players who join the official Drifters community on Roblox can jump in. https://lnkd.in/gfE_qvH5 I want to take a second to celebrate this milestone for Look North World and three incredible people behind the name: Alexander Seropian, Emma Clarkson, and Patrick Moran. As someone who dreamt of working in gaming for as long as I can remember, moments like this remind me why I wanted to be part of this industry and why I joined Roblox. It’s a privilege to lead Games Marketing and shape how we collaborate with talent across the industry to help creators reach the audiences they built their games for. A big thank you to Samantha Spielman and Marina Khan for your leadership across Communications and Integrated Marketing, and for helping bring this plan to life. It’s an honor to work alongside you. To everyone at Look North World: thank you for the trust, the collaboration, and the chance to play a part in this milestone. It’s been a pleasure partnering on the go-to-market for the alpha and helping bring this public playtest to the world. Read Dean Takahashi’s exclusive in GamesBeat here: https://lnkd.in/gX87tnei Watch the reveal trailer, produced by our Roblox team in collaboration with the Drifters team.
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Jerret West liked thisJerret West liked this🏎️🏁💥 VERY excited to kick-off our Partnership with our friends at McLaren!!! See you in Austin 🇺🇸How SharkNinja went from the big screen to real life in Formula 1How SharkNinja went from the big screen to real life in Formula 1
Experience & Education
Honors & Awards
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Ad Age Marketer of the Year
Advertising Age
Organizational award given out annually to recognize the marketing organization that displays exemplary capability in the marketing and social media space.
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2008 Grandy Winner- Halo 3 Believe Campaign
The Advertising Club of New York
Best in show grand prize winner at The Andy Awards.
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Best in Show- Halo 3 Believe Campaign
The One Club
Winner of four Gold Pencils at The One Show.
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Gold Cube Winner- Halo 3 Believe Campaign
The Art Directors Club
Winner of five Gold Cubes and one Silver Cube at The Art Directors Club 87th Annual Awards Show.
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Grand Lion- Halo 3 Believe Campaign
Cannes Lions International Festival of Creativity
Winner of two Grand Prix Cannes Lions including one for best integrated marketing campaign in the world.
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