Christopher Milas

Measurement isn’t about counting clicks, it’s about building a healthy funnel 🔑 The Evaluate & Maximize phase gives you the tools to look beyond surface metrics, connect activity to ROI, and keep your pipeline strong. Hear from leading global marketing executives, including Personio’s Alex Venus, and learn how smart reporting and experimentation fuel long-term growth: https://lnkd.in/e9gFqwXK

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Is your B2B content creation backwards? Most teams create first, then try to find the audience later. That's why 90% of your content doesn't resonate or drive pipeline. Chapter 4 of our guide reveals the fix: The Three-Circle Framework. Learn how the best marketing teams stop guessing and use intent data to inform every piece of content they publish, ensuring every asset: ✅ Meets buyer interests (What they want) ✅ Fuels business goals (What you need) ✅ Maintains credibility (What's true) Stop creating content that flops. Download the complete guide and rethink your content strategy today: https://lnkd.in/dX-qKVMt #ContentMarketing #IntentData #B2BMarketing #DemandGeneration #Intentsify #FunnelIsBroken

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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⚠️ Concerning stat for SEOs: Demand Gen/Growth Marketers are 2x more likely to report ‘no SEO impact’ on performance compared to other functions. Why? Because they’re often disconnected from SEO reporting and focused on metrics that don’t tell the full story. The solution? Cross-functional collaboration and unified reporting via an enterprise optimization platform. When SEO data flows freely across teams, everyone wins 🙌🏼 Find all of our big learnings and stats from 2024 in our State of SEO 2025 Report: https://bit.ly/3QrkKAA

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Creative fatigue happens faster than most marketers expect. What worked last quarter might already be losing steam—and with rising CPAs, refreshing your creative strategy isn’t optional. That’s why we partnered with Singular to create Winning with Creative—a practical guide for building, testing, and scaling ads that keep performing. Inside, you'll find: ✅ Smarter frameworks for concept testing ✅ Insights on geo-specific creative from us ✅ Post-tap strategies that go beyond the click ✅ UGC and TikTok best practices that actually convert If staying ahead of creative fatigue is on your roadmap, this guide is worth a read. Download it here → https://lnkd.in/gCbRf4hW 

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Social shouldn't stop at awareness—neither should attribution. RevSure’s X (Twitter) Ads Writeback is now live. That means every ad interaction is now mapped across the buyer journey—no more blind spots. With Conversion API support, you get deeper funnel insights, better attribution, and clearer ROI. It’s time to treat X like the revenue channel it actually is. Learn more: https://lnkd.in/g39VXi47 #B2BMarketing #XAds #RevenueIntelligence

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AI overviews and LLMs are reshaping search and traditional content strategies. On a recent episode of the #CMWorld Edition of Live with CMI, Zack Kadish, SEO Lead at Faire, shared tips on how marketers can stay on top of emerging trends in AI search and be THE trusted source of information.

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Rachel Roberts Mattox, Brand Strategist and co-creator of THE BOARD LAUNCH STUDIO, is sounding the alarm on outdated GTM thinking. In today’s market, it’s not just about what you’re selling. It’s about why it matters. Forget playing by category rules. The brands winning today are tapping into cultural tension, not product specs. Culture before category. Movement before message. Meaning before marketing. If you’re still leading with features, you’re already behind. Tap in. Stay sharp. Build what matters. #WEARETHEBOARD #Fractional #DreamTeams #FutureOfWork #LaunchStudio

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Most marketers treat customer research as optional. Smart marketers simulate it with AI. ChatGPT can role-play as your ideal buyer. You can pressure-test messaging, explore objections, and uncover real triggers — all without scheduling a single call. Run interviews. Test headlines. Spot red flags. All in a simulated conversation that mirrors your customer’s mindset. It’s not a replacement for research. It’s a shortcut to insight. 👉 Follow for more & sign up to the newsletter: https://lnkd.in/gDeX6PTJ

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What the heck is Buyer Cloud? Alex Ibarguen, Jane Marchetti, and Nate Welch break down what makes FreeWheel’s fully customizable buy-side platform a powerful option for agencies and marketers seeking greater control, transparency, and customization in programmatic buying.

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We see it every quarter: strong ABM setups, weak ABM outcomes. Not because teams lack tools. Not because budgets are small. But because the strategy focuses on accounts, not actual buying behavior. Recently, while reviewing a client’s campaign, one pattern stood out clearly: The intent was missing. No timing signals. No real buyer movement. Just assumptions. And when ABM is built on assumptions, everything starts to slip engagement, conversions, pipeline. So we unpacked the core reasons ABM fails and laid them out visually. Not theory. Not trends. Just what’s actually happening in today’s market. If your ABM feels stuck, slow, or flat… you’ll spot the issue in these slides instantly. #PipelineAcceleration #SalesAndMarketing #GrowthMarketing #USMarket #CustomerAcquisition #MarketingInnovation #AccountBasedMarketing

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