Michael Saad

Is your B2B content creation backwards? Most teams create first, then try to find the audience later. That's why 90% of your content doesn't resonate or drive pipeline. Chapter 4 of our guide reveals the fix: The Three-Circle Framework. Learn how the best marketing teams stop guessing and use intent data to inform every piece of content they publish, ensuring every asset: ✅ Meets buyer interests (What they want) ✅ Fuels business goals (What you need) ✅ Maintains credibility (What's true) Stop creating content that flops. Download the complete guide and rethink your content strategy today: https://lnkd.in/dX-qKVMt #ContentMarketing #IntentData #B2BMarketing #DemandGeneration #Intentsify #FunnelIsBroken

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If your leads don’t respond, do your follow-ups know what to do next? SmartReach.io’s Conditional Multichannel Drips give you full control to build if-this-then-that workflows across Email, LinkedIn, SMS & more. No response after 2 emails? - Auto-trigger a LinkedIn message. Opened your email but didn’t click? - Send a contextual SMS. Clicked your link but ghosted the meeting? - Hit them with a re-engagement email. This is how high-performing sales teams personalize at scale—without wasting time on manual follow-ups. You stay in the driver’s seat, while your outreach adapts based on real-time actions (or inactions). Whether you're an SDR, a Growth Marketer, or a Founder, this is how you run smarter outbound campaigns that actually convert. Start using behavior-based outbound automation today 🚀 📌 Learn more and try this feature inside SmartReach.io → https://lnkd.in/dhXbRPQW #SalesAutomation #B2BSaaS #ColdOutreach #SalesEngagement #SmartOutreach #SmartReach #Dripcampaign #featurebreakdown

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🎯 Struggling with incomplete or inflated GA4 conversion data? Most businesses don’t realize their event tracking is misconfigured leading to broken attribution and misleading ROAS. In this guide, learn how to set up 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗲𝘃𝗲𝗻𝘁-𝗯𝗮𝘀𝗲𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 in GA4 for Shopify, WooCommerce & more: ✅ Recommended vs custom events ✅ Correct parameters for purchase tracking ✅ Debugging & validation tips ✅ Common mistakes to avoid 📖 Read here: https://lnkd.in/dHC3gHUK #GA4 #ConversionTracking #eCommerce #Shopify #WooCommerce #GoogleAnalytics #Conversios

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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📊 Measuring what matters in B2B marketing has never been more critical. Learn how Zapier’s Director of Performance Marketing simplifies complex attribution models, triangulates data, and focuses on metrics that drive true impact. Discover the key strategies redefining modern marketing measurement and see how Zapier’s LinkedIn integrations can help streamline your efforts. 👉 Read the full blog: https://lnkd.in/dQ3FUsQ2

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Personalization isn’t about channels or platforms. It’s about giving customers what they actually want. In this episode of Here’s the Deal, Daniella Harkins shares the marketer’s checklist for data activation, from unifying your data to optimizing campaigns in real time.

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📈 Plan smarter with Amazon Ads Media Planning APIs Access key insights to: • Scale your reach • Boost performance • Drive sales growth • Understand your audience potential This guide introduces 4 media planning APIs with practical for cross-publisher strategy. Learn more: https://ads.amazon/42Mwwg7

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Trust is the foundation of B2B marketing success and according to LinkedIn’s latest B2B Marketing Benchmark report, 94% of marketers agree it’s critical to earning buyer confidence. So how are today’s B2B leaders building that trust? The report, based on insights from 1,500 B2B marketing professionals, highlights video content as the top-performing format for establishing trust and creating stronger connections with target audiences. Explore what’s working in B2B marketing right now and how you can apply it to your strategy ➡️ https://bit.ly/44PEbel #B2BMarketing #ContentStrategy #MarketingLeadership #VideoMarketing #MarketingInsights

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Creative fatigue happens faster than most marketers expect. What worked last quarter might already be losing steam—and with rising CPAs, refreshing your creative strategy isn’t optional. That’s why we partnered with Singular to create Winning with Creative—a practical guide for building, testing, and scaling ads that keep performing. Inside, you'll find: ✅ Smarter frameworks for concept testing ✅ Insights on geo-specific creative from us ✅ Post-tap strategies that go beyond the click ✅ UGC and TikTok best practices that actually convert If staying ahead of creative fatigue is on your roadmap, this guide is worth a read. Download it here → https://lnkd.in/gCbRf4hW 

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If you want programmatic M&A to fuel real growth, you can’t wait around for seller-led opportunities. You need a Buyer-Led strategy, and the right tools to execute it at speed. Matthew Person of Quickbase nails it: defining your ideal targets and proactively pursuing them isn’t just smarter, it’s proven to drive faster growth and stronger market positioning. That’s what DealRoom is built for: helping you move faster, close smarter, and scale repeatable acquisitions. See how DealRoom powers Buyer-Led M&A.

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Helium 10’s 2025 Q1 Benchmark Report is now available! 🎉 Looking for hard data and expert strategies to help you maximize ad performance while protecting your profitability from tariffs? Then download this report to get actionable insights into the advertising metrics that matter to your business—from CPC to ROAS—across Amazon, Walmart, and Instacart. 🔎 Swipe through for key takeaways  👉 Download the full report here: https://lnkd.in/gtbGar4n #Advertising #ecommerce #PPC #Amazon #Walmart #Instacart 

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Your measurement strategy might be costing you growth. Most marketers pick one tool and run with it—MMM, platform data, or incrementality testing. But the brands winning right now? They're using all three together. Platform data optimizes fast. MMM and testing reveal long-term impact. Combined, they give you the full picture. Join Rob Garf and Carolyn Pollock for the next #StayTunedSession to see how leading marketers balance quick wins with sustainable growth—and use AI to predict what's next, not just what happened. Link in comments 💬

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PPC comes with a lot of myths that cost brands money and results. Let’s set the record straight 👇 ❌ Myth: Higher budget = better performance. ✅ Fact: Smarter targeting + optimization = better ROI. ❌ Myth: PPC runs on autopilot. ✅ Fact: It takes testing, data, and constant refinement. ❌ Myth: Only the #1 spot matters. ✅ Fact: Conversions often come from strategic placements. ❌ Myth: PPC can’t build brand trust. ✅ Fact: Ads improve visibility, credibility, and recognition. Bottom line: PPC success isn’t about spending more—it’s about spending smarter. #PPC #DigitalMarketing #PaidAds #MarketingStrategy #GoogleAds #MetaAds #Mobikasa

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A dealer saw a 16% lift in website conversions after removing nearly all CTAs. Proof that sometimes, less converts more. ✅ The takeaway: fewer, stronger CTAs make the next step obvious. Chapter 2 of the Dealer Inspire Website Playbook breaks down how simplifying cluttered CTAs creates a clearer path to conversion, keeping shoppers closer to a sale. 🔗 Read Chapter 2: https://lnkd.in/g9dDRTjw

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⚠️ Concerning stat for SEOs: Demand Gen/Growth Marketers are 2x more likely to report ‘no SEO impact’ on performance compared to other functions. Why? Because they’re often disconnected from SEO reporting and focused on metrics that don’t tell the full story. The solution? Cross-functional collaboration and unified reporting via an enterprise optimization platform. When SEO data flows freely across teams, everyone wins 🙌🏼 Find all of our big learnings and stats from 2024 in our State of SEO 2025 Report: https://bit.ly/3QrkKAA

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