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Loren Baker shared thisEmDash 1.0 is a modern alternative to WordPress, but its features lock users into Cloudflare's infrastructure. More from Roger Montti & Search Engine Journal https://lnkd.in/g_DwW9yi
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Loren Baker posted thisGoogle’s Multimodal Search reporting in GSC is very badass, especially for eCom. Anyone set up a connection between Google Lens derived traffic and GA 4 tracking yet?
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Loren Baker shared thisIf you want to know more about Ads on ChatGPT and balancing your ad campaign with organic visibility, then register for tomorrow’s Search Engine Journal Webinar with OpenAI / ChatGPT and their partner Go Fish Digital to learn more about how ChatGPT ads work, how you can sell on ChatGPT or increase more leads and the convergence of advertising on ChatGPT and organic GEO. It will be a true privilege to host this panel with Abhilash Edathil , Ashish Jacob & Patrick Algrim.Loren Baker shared thisChatGPT is in the house tomorrow, alongside the team from Go Fish Digital and SEJ. No presentation, just a great thought leading conversation around ChatGPT and new opportunities for marketers to drive incremental customers. A lot brands, even the established ones, don't know where to start with visibility right now. So let this team lend insights to make your 2027 strategy planning sessions intentional, instead of guesswork. In the house, we have: - Abhilash Edathil, Head of SMB Monetization, OpenAI - Ashish Jacob, GEO Search Manager, Go Fish Digital - Patrick Algrim, VP of GEO, Go Fish Digital - and Loren Baker, Founder, Search Engine Journal to add his expert commentary in, as well We hope you'll join us. At least register for the recording if you can't. https://hubs.li/Q04x_Kdf0@
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Loren Baker shared thisI've spent 20 years working on how search engines decide what's true. Here's what the fake 49ers player case exposed. Search engines and AI models do not verify. They corroborate. Enough consistent self-published claims across enough surfaces starts to read like confirmation. That's not a bug anyone introduced, it's how ranking works. Prosecutors say Daejon Love posted himself in team gear for four years. Court documents show search engines and AI eventually reported he was a genuine 49ers player. Same mechanism your brand relies on. Same mechanism buyers use to check your salespeople. Same mechanism that validates 37% fake follower counts as legitimate reach. Full piece linked below.
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Loren Baker reposted thisLoren Baker reposted thisSession 3 of SEJ Live is the one for anyone who actually builds local sites. Search Engine Journal August 26, 2:00 PM ET. Russ Jeffery from Duda joins Darren Shaw, moderated by Loren Baker, for "Build to Be Found: Local Pages & Websites that Win in Search." The gap most people miss: AI engines can't recommend what they can't read. Blocked crawlers, content that only appears after a script runs, schema that doesn't match your listings. Good pages get left out of AI answers for reasons that have nothing to do with quality. This session covers how to fix that: How to structure local pages and schema so AI engines can read, trust, and cite them Which technical and content problems keep local pages out of AI answers How to build a spec you can hand straight to your web team It's free, it's online, and recordings are included if you can't make it live. You can even leave your question for the panel when you register. Register here: https://lnkd.in/dp_pdAvT
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Loren Baker shared thisDo not put all of your AI Citation Eggs into one Reddit basket. New data shows a sharp drop in Reddit's ChatGPT Search citations this month. The commonly cited explanation doesn't fully establish what caused it. Reddit.com maintained an average of 3.83% in ChatGPT Search citations from July 18 to August 7. This share then decreased to an average of 0.52% from August 14 to August 17, marking an 86.4% relative decline. More from SEJ: https://lnkd.in/eXPM_qRNWhy Reddit's ChatGPT Citation Drop Isn't Fully ExplainedWhy Reddit's ChatGPT Citation Drop Isn't Fully Explained
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Loren Baker reposted thisLoren Baker reposted thisSo incredibly excited to be talking credibility signals and brand reputation growth within LLMs with the wonderful Steven Elwell, Brittni Ratliff and Loren Baker for Search Engine Journal next month! We'll be discussing actual GEO process through the lens of Intero Digital's client partnership with Freshpet. If you want to: 🐕 See where your brand stands in AI Overviews and chat answers 🐕🦺 Build the credibility signals AI systems verify 🐩 Fix the gaps standing between you and the citation Join our webinar free of charge on Thursday, August 20 at 2 pm ET! Save your spot now 🐶 https://lnkd.in/gSwXhCWPFrom Invisible to Cited: The 3-Part GEO Strategy That Put Freshpet in AI OverviewsFrom Invisible to Cited: The 3-Part GEO Strategy That Put Freshpet in AI Overviews
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Loren Baker liked thisLoren Baker liked thisChatGPT is in the house tomorrow, alongside the team from Go Fish Digital and SEJ. No presentation, just a great thought leading conversation around ChatGPT and new opportunities for marketers to drive incremental customers. A lot brands, even the established ones, don't know where to start with visibility right now. So let this team lend insights to make your 2027 strategy planning sessions intentional, instead of guesswork. In the house, we have: - Abhilash Edathil, Head of SMB Monetization, OpenAI - Ashish Jacob, GEO Search Manager, Go Fish Digital - Patrick Algrim, VP of GEO, Go Fish Digital - and Loren Baker, Founder, Search Engine Journal to add his expert commentary in, as well We hope you'll join us. At least register for the recording if you can't. https://hubs.li/Q04x_Kdf0@
Experience & Education
Licenses & Certifications
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California Drivers License
DMV
Publications
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How to Build Links Using Data-Driven Content & Blogger Outreach
Search Engine Journal
See publicationInformative walk through of utilizing data from Google, SEMrush and Majestic to formulate a data driven content marketing campaign which will assist with integrated SEO, social media and branding goals.
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Digital Disrupt: Ad Platforms Taking the Display Ad Marketplace By Storm
Business.com
See publicationAs advertisers and marketers continue to better understand omnichannel and multi-screen strategies for retailers, it shouldn’t comes as a surprise that they’re rapidly embracing programmatic display ads. Here is a rundown of some of the rising stars in the ad exchange marketplace.
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How to Compete in Localized Google Results - Dynamic SEO
Search Engine Journal
See publicationWith the introduction of SERP personalization, Google results now factor in zip codes, device types, and geographic locations for search queries, resulting in different results for users in different locations. There is no longer one standard results page.
If you’re trying to track your search engine rankings, you’ll need to know your way around the tools and best practices to maximize your SEO efforts. In this tutorial I discuss localization, the knowledge graph, how to track dynamic…With the introduction of SERP personalization, Google results now factor in zip codes, device types, and geographic locations for search queries, resulting in different results for users in different locations. There is no longer one standard results page.
If you’re trying to track your search engine rankings, you’ll need to know your way around the tools and best practices to maximize your SEO efforts. In this tutorial I discuss localization, the knowledge graph, how to track dynamic ranking and competition, and techniques for building links and social signals to your local pages.
Projects
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US Search Awards 2014
A celebration of search, PPC and digital marketing in the USA attracting hundreds of entries from some of the leading search and digital agencies and professionals from across North America and beyond.
Other creatorsSee project
Honors & Awards
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Best Use of Content Marketing
US Search Awards
Foundation Digital received the Best Use of Content Marketing in a Search Campaign for a series of cost analysis data and studies conducted for our client ForRent.com and featured in publications such as People Magazine, InStyle, Refinery29 and others.
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Best Use of Content in a Search Campaign
The Drum Search Awards USA 2017
Foundation Digital was honored with this award based on several apartment oriented campaigns with our client, ForRent.com, featuring apartment costs, listings, breakdowns and floorplans for locations from movies, Netflix Originals and other pop culture rentals.
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Best Use of Local Search
The Drum Search Awards USA 2017
Foundation Digital received the Best Use of Local Search award for our innovative work with Ogle Schools in the Texas market.
Languages
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Portuguese
Professional working proficiency
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Japanese
Limited working proficiency
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