Ours Privacy

"There's a false dichotomy that a lot of companies come to, which is: We either have to be compliant and privacy-focused, or we have to market." Our co-founder Adam Putterman joined Jodi Daniels and Justin Daniels on the She Said Privacy/He Said Security podcast to talk about how healthcare organizations no longer have to choose between compliance and growth. Take a listen below.

Your funnel says a third of the people who started your appointment form never finished. Where did they go instead? Is the drop-off more or less than last month? How many came back later and finished the form? What exactly did they do when they clicked away? We just shipped four updates to the Analytics Suite in Ours Privacy so you can answer these questions easily. → Journeys (new). Pick the events that matter and see the paths people take before, between, and after them. → Insights (new). Chart how often any event happens and whether that’s more or less than the previous period. → Funnels (updated). Now you can follow one visitor across visits for up to 90 days, so someone who starts the form Tuesday and finishes it on Friday counts as a conversion, not a drop-off. → Query Events (updated). Now you can pull up specific events like appointment requests, filtered by source, visitor, or any event property. Open one to see the raw payload as it arrived, which destinations received it, what each was sent, and whether it succeeded. All that visibility runs under the same BAA that governs the rest of the Ours Privacy platform. You can understand how people move through your website and identify opportunities to improve the experience, all while protecting sensitive patient information. 🔗 Read the blog post for the full rundown of what’s new: https://lnkd.in/giipxadU

A little rain didn’t stop over one hundred healthcare marketers from having fun at The Last Hurrah last night, and four skilled marketers are bringing home trophies for longest drive and closest to the pin! But we’re the real winners - grateful for our outstanding partners in healthcare marketing and the opportunity to connect with industry leaders from across the country over the past several days. Until next time, HCIC!

How are healthcare organizations redefining digital growth strategy for todays privacy-first landscape? Ours Privacy's Co-Founder and CEO, Jessica Holton, will dig into it next week at #HCIC2026, alongside Beth Israel Lahey Health's Vanessa Hill and Mariia Derhachova, in the session: New Rules of Privacy-First Marketing. If you’ll be in town, we’d love to see you there.

We’re growing our customer success team and hiring for two roles: 🛠️ 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫 Help get new clients up and running on the platform. 🔗 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐋𝐞𝐚𝐝 Drive integrations from scoping through go-live. Ours Privacy is at the forefront of privacy-focused marketing infrastructure in healthcare, a fast-growing space that matters deeply. We’re a remote-first company that values flexibility, impact, and teamwork. Job description links are posted in the comments. If either of these opportunities sounds like a fit, we would love to hear from you.

Good company, great conversation, and a chance to unwind after a full day of sessions. Join Ours Privacy and Phase2 for golden hour at #HCIC26! Space is limited. Reserve your spot today.

We’re headed to #HCIC 2026 as a Silver Sponsor, and we’d love to see you there. Be sure to come to the session New Rules of Privacy-First Marketing on Monday, October 26 from 2 to 2:45 PM. Join Jessica Holton, our co-founder and CEO, along with Vanessa Hill and Mariia Derhachova of Beth Israel Lahey Health, as they explore how healthcare organizations are approaching measurement and growth in a privacy-first world. You can also find us at Booth 410. Come say hi to the crew! Adam Putterman Rob Gerdon Phil Knight Sophia Zey

Privacy in healthcare marketing has gotten so complicated that I think it’s useful to overly simplify into 3, overlapping buckets. This isn’t perfect, but is usually a good starting point: 1/ Consent management (driven by state privacy laws): Can patients understand and control how their online behavior is tracked and shared? 2/ Data sharing (driven by HIPAA/OCR): Can you keep PHI from reaching destinations where it shouldn’t go / that you do not have a BAA with? 3/ Privacy policies (drive by the FTC): Does what you say match what you actually do? Where it gets tricky is the overlapping nature, i.e., you can get any two right and still have a problem. E.g., you can honor consent and protect PHI, but have an inaccurate privacy policy. E.g., you can protect PHI and accurately disclose your practices, but fail to honor someone's opt-out. E.g., you can have accurate disclosures and honor consent, but still send PHI somewhere it shouldn't go. And as always, the higher level challenge is making all three work together without turning off the marketing infrastructure the business depends on. At Ours Privacy we think about this sort of unified, interlocking set of problems every day and have tools that can enable you to solve them all. I wrote about this in more depth at the link in the comments.  And as always, this type of thing is just a starting point for a conversation with your legal / compliance teams and you should never take a LinkedIn post as legal advice :)

Was on a call yesterday with a partner where we were discussing what I found to be a useful framework for various healthcare marketing / privacy projects: Actions, Decisions, Disclosures. 1/ Actions = the things we actually need to do. E.g., ‘remove the Meta pixel from our site’; ‘set up a new tracking tag’. 2/ Decisions = the things we have to discuss and decide. E.g., ‘will our cookie banner be opt-in or opt-out for states that do not have an explicit consent requirement.’ 3/ Disclosures = ensuring that your visitors, patients, etc. can reasonably understand what you’re doing and the choices available to them. E.g., ‘updating your privacy policy to explain you may collect IP addresses for analytics.’ Almost no one instinctively takes a holistic approach to this and it’s interesting to see how different teams bias towards different parts of this. Some teams want to jump straight to Actions, without first making key Decisions, etc. All three need time and attention, i.e., decide what you’re going to do, do it, then accurately explain it.