MailerLite

Quality over quantity is the new standard for 2026. 📈 With Google’s one-click unsubscribe making it easier for people to leave mass lists, average unsubscribe rates have more than doubled. But here’s the good news: this leaves you with a smaller, highly engaged audience that actually wants to hear from you. By losing inactive subscribers, you improve your sender reputation and focus your energy on the people who truly open, read, and click. Learn how to prioritize engagement and see our full benchmark data here: https://lnkd.in/dbnVEGHB

February content, sorted. 💌 From Valentine’s Day and Black History Month to quirky events like Groundhog Day and National Pizza Day, February is packed with ways to connect with your audience. We’ve pulled together 65+ fresh ideas, subject lines, and examples to help you plan your month in minutes. Get inspired here: https://lnkd.in/dg4zYwPF

The "Friend Newsletter" is officially a thing. 📩 For 2026, we're seeing a major shift toward personal connection. 🤝 People are ditching noisy social feeds for direct updates to friends and family, and brands should take note. The takeaway for your business? Be more human. By embracing a more personal, authentic tone, you cut through the digital noise and build deeper trust with your audience. It's time to make your brand emails feel more like a message from a friend. 💚 Read the full 2026 trend breakdown here: https://lnkd.in/dbnVEGHB

How do you convert 500K+ followers into paying customers? The ultimate creator challenge. 🤔 Meet Scott Baptie, founder of Food For Fitness, who relies on his owned email list as the unshakable foundation for sales. He moves followers off social media and into a streamlined conversion funnel. Swipe right for his actionable email tips. Read the full story and get inspired: https://lnkd.in/dxwDxxBT

We all know automation is essential for growing your business, right? Of course ✅ In this session, learn how to build a sophisticated welcome automation from the ground up! ⚡ We’ll dive deep into connecting outside integrations to workflows, using Actions like Delays and Conditions to the fullest, and how to understand and track results so your automations actually improve over time. This webinar is perfect for those looking to level up their automation game, beyond the basics ✨

Building an email marketing system doesn’t have to feel overwhelming 💚 We’re opening applications for a free 6-week MailerLite cohort designed for small business owners and solopreneurs who want clarity, structure, and practical progress, not another course to “watch later.” Over 6 weeks, you’ll learn by doing through live sessions, clear action steps, and hands-on guidance, from lead generation to key automations, supported by a small community of fellow business owners learning and building together. ⏳ Application deadline: January 31st  🗓 Cohort start: February 25th  ✨ Limited spots available 👉 Apply here: https://lnkd.in/d9Z23ZSZ

For 2026, the trend is clear: Your customers are your best content creators. User-Generated Content (UGC) isn't just a "nice-to-have", it's the key to building an email strategy that feels human, authentic, and trustworthy. Swipe to see why UGC is the ultimate engagement hack for the new year. ➡️ Ready to stay ahead of the curve? We’ve predicted 8 major trends that will define email marketing in 2026. Check them all out here: https://lnkd.in/dbnVEGHB

New year, same goal: mastering your email marketing! 🙌  We’re back with our first "Getting Started with MailerLite" sessions of 2026. If you’re new to the platform or just need a refresh, this live session is the perfect place to start. We’ll cover: ✅ Importing and segmenting your subscriber list  ✅ Creating and sending your first campaign ✅ Designing a high-converting pop-up form ✅ Setting up your first automation (workflow) Can’t make it live? No worries! The session will be recorded and sent to everyone who registers. Ready to kick off your 2026 growth?

Ready to get your edge in 2026? It all starts with the inbox. 📥 We’re looking ahead at the email marketing trends that will define the coming year, and one thing is clear: high deliverability standards are no longer optional, they’re the baseline for success. If you want to stay out of the spam folder and in front of your subscribers, mastering the „Must-Dos” is your first priority. Swipe to see our top tips for 2026. 🛡️ Want the full list of our predictions for 2026? Read the full 2026 Trends blog: https://lnkd.in/dbnVEGHB Which trend are you most curious about for the new year? Let us know below! 👇

2025 was an incredible chapter, and we’re so grateful you were part of it. 💚 To our community: thank you for the inspiration and the trust you’ve placed in us. As we head into 2026, we’re doubling down on our commitment to your growth. Let’s take the lessons of this year and turn them into something great. Here’s to an unforgettable 2026. 🎉