Further

Are you actually owning your marketing—or just renting it? For years, shared CM360, DV360, and SA360 setups made life easier. In 2026, they’re slowing brands down. AI activation, modern MMM, and real agility all require one thing: ownership of your data and your “pipes.” If you don’t own your licenses, you don’t own the fuel AI runs on. In our latest blog by Jake Woodburn, we break down why first-party data ownership is now a competitive requirement—and how brands can make the shift. 👉 https://ow.ly/6wRy50Y8an2 #FirstPartyData #AI #MarketingTechnology #GoogleMarketingPlatform

Huge milestone for Further! More than 15 team members are now AIGP-certified (Artificial Intelligence Governance Professional), a credential held by only ~2,000 people worldwide — and a major signal of real expertise in responsible AI. 🎉 Congrats to our certified leaders: Lauren Burke-McCarthy, Cal Al-Dhubaib, Kristy Hollingshead, PhD, Alan Hyman, Gerardo Miranda, Siddharth Khadkikar, Kyle Kinney, Emily Taylor, Nick Cunningham, Robert Wood, and Jugraj Pandher. Why this matters: 🔹 AI governance is no longer optional; it's a competitive advantage. 🔹 Clients need partners who can build ethical, compliant, and trustworthy AI at scale. 🔹 This investment strengthens Further's ability to help organizations innovate with confidence across highly-regulated environments. 💡 Proud of the team. Excited for what this means for our clients — current and future. 👉 Full announcement: https://lnkd.in/dcrJnYjA #AI #ResponsibleAI #Governance #Leadership #Further #ClientSuccess

AI in 2026 is no longer experimental — it’s strategic. Jason Tabeling outlines the key trends that will define how organizations win with AI this year: 🔹 Context over volume — prioritize intent and behavioral signals 🔹 New metrics for AI-mediated experiences 🔹 AI-powered commerce as a revenue channel Leaders who build strong data foundations and governance will pull ahead. Must-read for anyone steering AI transformation. 📖 Read more: https://ow.ly/p9re50Y3JbX #AI #DataStrategy #DigitalTransformation #Leadership

AI has tremendous potential, but it can only be realized on a foundation of effective governance. After an 18 month journey that started with Brenda Leong, I'm proud to share that Further has officially trained more than 15 AI Governance Professionals (AIGPs) through IAPP. At a time when AI adoption is reaching critical mass, we are doubling down on the skills and credentials to help our team and our clients navigate this transformation with trust. If you or your team are curious to learn more about the AIGP credential and how we put them to work, drop me a line!

In 2026, AI isn’t just a tool — it’s the engine powering smarter video PPC campaigns. Jason Tabeling breaks down the 5 best practices every marketer should adopt now, from building modular asset libraries to prioritizing incremental lift over last-click attribution. If you want your video ads to perform, not just exist, this is a must-read. 👉https://lnkd.in/gpZTbWjB #PPC #AI #VideoAds #MarketingStrategy #ThoughtLeadership

Struggling to turn scattered data into real marketing impact? Our latest blog shows how Compass Marketing Intelligence helped a retail team boost conversions and lower CPC with AI-driven audience scoring and unified insights. This isn’t just another tool — it’s how enterprise brands move faster, spend smarter, and deliver measurable ROI from their data. 👉 Read how they did it: https://ow.ly/2m9G50XWpkM #DataStrategy #MarketingIntelligence #AI #EnterpriseGrowth #CustomerAcquisition #Analytics #Further

Real-time personalization is no longer the future — it's here. In our latest breakdown, we unpack how Adobe Journey Optimizer (AJO) is transforming customer engagement with smart, data-driven, cross‑channel journeys. Discover why AJO matters now: ▪️How unified customer profiles + real-time data let brands deliver the right message, at the right moment, on the right channel ▪️Why static batch campaigns are becoming outdated — and continuous, signal‑driven journeys are the new standard ▪️The power of channel‑agnostic orchestration: email, push, SMS, web, app — all coordinated seamlessly for maximum impact. Whether you’re marketing to consumers or enterprises, this piece is a must‑read for anyone who cares about personalized, real‑time engagement. 🔗 Read the full post → https://ow.ly/JtkH50XC7za #RealTimeMarketing #Personalization #AdobeAJO #CustomerExperience #MarTech #OmnichannelEngagement #DataDriven

2026 is all about AI – when implemented strategically. In the retail world, brands should prioritize efforts to bridge the persistent AI trust gap with customers. The technology’s ability to deliver personalized, high-quality experiences depends on customers seeing that it serves their best interests. 🛍️ Brands that boost credibility by clearly demonstrating respect for privacy and transparency will unlock AI’s full potential to benefit both businesses and consumers. Check out more from our Head of Retail, Emily Clark, in Total Retail: https://lnkd.in/dkhcdjbt #RetailInnovation #AIInRetail #CustomerTrust

Further hit record growth in 2025 - driven by award-winning AI innovation and expanded partnerships with Adobe and Google. What this means for enterprise leaders: smarter use of data, faster decisions, and AI that delivers real business impact, not experiments. From unified intelligence to real-time activation, we’re helping organizations turn complexity into competitive advantage. Here’s to building what actually works. 👉 Read more: https://ow.ly/GSxa50XWpaZ #AI #Data #CustomerExperience #AdobePartner #GoogleCloud #EnterpriseTransformation

The rise of LLMs has already begun to change the role of websites. Instead of serving as a visual storefront for humans, websites are increasingly functioning as data sources for AI agents and evolving into “intelligence engines.” Organizations that develop a strategy prioritizing strong data foundations and responsible AI implementation will ensure their offerings are seen when AI agents come looking for them. Read more from our Head of Solutions, Jason Tabeling in Performance Marketing World: https://lnkd.in/dHrybYeB #LLM #AI #ResponsibleAI