Bastiano: from local caterer to digital growth engine

How a smart combination of Shopify, advertising and content marketing drove structural online growth.

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About the collaboration

"Bastiano needed a digital transformation, and Frederiek arrived at exactly the right moment with a plan that worked."

Challenge: During the pandemic, Bastiano had to switch to a fully digital strategy to keep sales running.

Approach: A new Shopify webshop, smart ads on Meta and continuous optimisation by ClickForest since 2019.

From Wix to Shopify

The existing website on Wix offered too little flexibility, speed and ease of use. ClickForest built a new webshop in Shopify: visually appealing, mobile-optimised and conversion-focused.

With clear product pages, a streamlined checkout and a design that inspires trust, the webshop became the digital heart of Bastiano. This technical and visual upgrade had a direct impact on the customer experience and ease of ordering.

Years of collaboration delivering results

ClickForest has been working with Bastiano for more than 5 years. Year after year we deliver increases in orders, revenue and website traffic. Our strategic approach is not based on isolated actions, but on a well-considered, evolving plan with measurable impact.

Advertising strategy on Meta

Via a phased funnel on Facebook and Instagram, traffic was built up and converted into customers. Each phase of the customer journey received tailored visuals, copy and targeting.

  • Awareness: videos and visuals targeting new customers in the Mechelen region.
  • Consideration: Retargeting with offers, seasonal products and social proof.
  • Conversion: Click-through campaigns to the webshop with clear CTAs such as "Order your party menu online".

We also publish weekly, engaging social posts on both Facebook and Instagram. Both channels have built up thousands of genuine followers, a loyal community that remains actively engaged.

10x more orders

Online sales peaked during lockdowns thanks to conversion-focused campaigns.

+35% organic traffic

Structured data and SEO content drove more Google visibility.

Lasting growth

Even after the pandemic Bastiano kept benefiting from a strong digital foundation.

Client quote

"Frederiek turned out to be the man to get me out of trouble."
– Debby Swinnen, Bastiano

Top Google rankings thanks to SEO

Thanks to smart SEO optimisation and content, Bastiano ranks on the first page of Google for many important search terms. That visibility translates into orders every single month.

  • traiteur bonheiden – position 1
  • italiaan bonheiden – position 1
  • afhaal italiaan – position 2
  • italiaans restaurant bonheiden – position 2
  • take away bonheiden – position 4
  • pizza bonheiden – position 5
  • parma pizza – position 6
  • pizzeria bonheiden – position 6
  • pizza rijmenam – position 8
  • pizza napolitana – position 10
SEO audit and performance for Bastiano: organic traffic, keywords and backlinks
Impressive SEO results with Ubersuggest for bastiano.be
Tools used:
  • Shopify
  • Databox
  • Google Search Console
  • Google Analytics
  • Meta Business Suite
  • Ubersuggest

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We work with Belgian SMEs looking to grow through Shopify, performance marketing and AI.

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