From the very first conversation I immediately felt a connection with Frederiek. The passion and dedication he puts into his work and projects has genuinely moved me on more than one occasion. He has a wealth of experience and knowledge, and that really comes through! He is also open to dialogue and always stays close to the ball, making every small step fee��� Read more
About ClickForest
ClickForest combines performance marketing and Shopify e-commerce to help SMEs and scale-ups grow profitably. Senior execution, direct access and honest advice, even when it's a "no".
Honest advice, even when it's a "no".
No juniors learning on the client's budget.
ClickForest is a team of marketers, developers and data analysts that believes in measurable marketing. We are not a strategy agency that writes reports. We build, test and optimise until it works.
We work hands-on on campaigns, Shopify webshops and content that needs to rank and convert. Everyone here has earned their stripes in performance marketing, e-commerce and SEO.
No juniors learning on the client's budget, but professionals who know what delivers returns. We work for SMEs and scale-ups that want to grow fast without fuss: direct access, clear agreements, concrete results.
Marketing that delivers measurable returns.
Shops that actually sell.
Performance marketing
Google, Meta, LinkedIn and TikTok: campaigns built on data, driven by profit. No vague reach figures, but revenue.
Shopify e-commerce
Webshops that load fast, convert well and are easy to manage. From setup to CRO and monthly optimisation.
SEO & GEO
Growing organically and being found better in AI answers. Content structure, internal links and structured data that work.
AI & Automation
Marketing automation, AI chatbots and smart workflows that save time and follow up leads better, without manual work.
The team behind the growth
Managing Partner & Digital Expert
Frederiek combines strategy with execution. He builds and optimises campaigns and Shopify webshops, and adjusts based on data and profit. With 25+ years of experience in digital marketing he knows what works and where budget evaporates without results.
His focus is on performance marketing and Shopify e-commerce. He also builds SEO and GEO into the structure and content of the site, so it ranks better and gets picked up better in AI answers. He also builds marketing automation and AI automation where they genuinely deliver returns: faster testing, better follow-up and less manual work. For B2B software businesses he also builds lead and nurture flows on top of the CRM, where the sales cycle allows.
Frederiek thinks along, builds along and optimises along.
Specialisations
- Performance marketing (Google Ads, Meta, LinkedIn, TikTok)
- Shopify e-commerce development & CRO
- SEO and GEO (AI answers): content structure, internal links and structured data
- Marketing automation and lead generation (B2B and e-commerce)
- AI implementation for marketing and automation (Claude, Make or n8n)
Certifications & Expertise
- Bachelor Marketing & Public Relations
- Google Ads (Search)
- Meta advertising
- Google Analytics 4
- Shopify development & CRO
Business Development & Strategic Advisor
Joris brings 15 years of experience at top brands and scale-ups to ClickForest. He has led teams at Nokia, Samsung, L'Oréal and Telenet, built e-commerce platforms and pushed through digital transformations where results mattered. As co-president of the UBA Media Commission he knows the Belgian marketing sector inside out.
He opens doors, builds partnerships and translates complex digital challenges into clear business opportunities. His expertise lies in B2B lead generation, marketing automation and cross-industry strategies. Not a networker who hands out business cards, but someone who thinks strategically and realises growth paths. At ClickForest he ensures the right conversations happen with the right people.
Experience
- Tribe lead digital channels, mobile & web at bpostgroup
- Digital marketing lead & center of excellence lead at Telenet (7 years)
- Co-president UBA Media Commission
- Head of marketing & e-commerce BeNeLux at L'Oréal
- Digital marketing manager at Samsung Electronics
- E-commerce & digital marketing manager at Nokia
Studies & Certificates
- Master marketing management, Vlerick Business School
- Bachelor business communication & marketing, KH Mechelen
SEA & Performance Marketing Expert
With more than thirty years of experience in digital marketing, Gregory is a specialist in SEA, performance strategy and marketing automation. He combines a sharp analytical approach with commercial instinct and delivers clear, measurable results. He brings complex matters across clearly and to the point, in English, Dutch and French. In 2024 and 2025 he worked via Kinesso (IPG Mediabrands) on demanding accounts such as Dyson (BE and LU) and ING Belgium, where he implemented advanced search and optimisation strategies.
He also built strong expertise in automation engineering with Make, Airtable and API workflows, and in Generative AI for creative production and scalable campaigns.
Experience
- 2024 – 2025: Performance Consultant for Dyson BE–LU and ING BE (via Kinesso)
- 2023 – 2024: Performance Expert SEA, Pivott
- 2020 – 2023: Marketing Lead, Tropos AR
- 2010: Business Development Manager, XO Private International
- 2007 – 2010: Marketing Manager, Wireless CCTV Ltd (UK)
Studies & Certificates
- Make Foundation and Basics
- Master in industrial sciences
- Google Ads Search, Video and Display
- Google Analytics
- Digital Currencies (University of Nicosia)
Content Manager & Head Copywriting
Ludo has been active in tourism marketing for a quarter of a century. Over the years he broadened his initial experience in editorial trade journalism towards broad-sector commercial copywriting with his content agency Kameleons. Today he deploys all his expertise to manage content for ClickForest's clients.
Experience
- 2021 - Present: Content manager of ClickForest
- 2017: Managing director of Kameleons (content agency)
- 2005: Managing director of Tourism Marketing Group (tourism marketing)
- 1998~2005: Editor of trade magazine Meeting Media (business tourism)
Studies & Certificates
- Master Applied Linguistics
- Jury member at Syntra | event management
- LinkedIn Social Media badge holder
- Google Analytics training (SBM)
- E-commerce training (Magento)
- Award-winning reportage Costa del Sol
Shopify Expert & Web Developer
With his solid background in web development, Arne looks at your webshop setup with a practical, analytical eye. Combined with his natural enthusiasm and drive to help people, he is always ready to look for the best solution to your problem.
Experience
- 2022 - Present: Shopify Expert + Web Developer ClickForest
- 2021 - Present: Founder + Shopify Expert + Web Developer (ASH.onl)
- 2019 - 2021: Web Developer + Shopify Expert via Unikoo
- 2016 - 2019: Web Developer via Devoteam
Studies & Certificates
- Applied Computer Science
- Scrum Master
Creative Technologist – Video, 3D & Ad Creatives
With more than twenty years of experience in digital creation, Dries is creative technologist for video, 3D and ad creatives. He develops visuals, videos and 3D content that visibly improve the performance of campaigns, landing pages and webshops, with a clear focus on more clicks and more conversions. He works closely with ClickForest's performance and AI team to optimise creatives in a data-driven way: from AI-generated variants to motion and 3D scenes for campaigns and product presentations that match the target audience and funnel.
Experience
- 2021 – present: Founder & interactive director, AirshipFx – video, 3D content and digital experiences for brands and entertainment.
- 2017 – 2021: Interactive director, Happiness Brussels – digital campaigns and interactive productions for international brands.
- 2006 – 2017: Creative partner & creative director, Sevenedge – award-winning digital productions, websites and online experiences.
Studies & Certificates
- Graphic and digital media – Arteveldehogeschool
- Multimedia and Communication Technology – PIH Kortrijk
🧠 AI Strategist & Content Assistant
Aivy is not a person of flesh and blood, but is a loyal colleague on our team. She learns every day, has access to billions of data points and helps us find the right words faster, create smart content and test better strategies. Whether it's SEO structures, chatbot dialogues or brainstorms at 11pm: Aivy is there.
No coffee breaks, but a surprisingly large number of ideas.
Expertise
- Fast analysis of customer data & content gaps
- Generative copywriting based on tone of voice
- Automation of repetitive tasks
- Support with SEO and structured data
- Testing AI strategies for SMEs
- Continuous training with real ClickForest projects
Training & updates
- Daily trained on ClickForest content cases
- Prompt engineer (RACE model + proprietary templates)
- GPT-5 with real-time Google Search and API integrations
- Trained with ChatGPT, Claude, Gemini, Perplexity & Make
- Built-in bias filter + editorial control
- Linked to our internal marketing stacks
Doesn't drink coffee, but charges on data
Want an AI bot like this? Schedule a no-obligation callWhat clients say
Average score: 5/5 · Average collaboration: 2+ years
ClickForest's mission
We believe that digital marketing must be measurable, transparent and profitable. That is why we work with clear KPIs, real-time dashboards and campaigns that have a direct impact on revenue.
For every project we complete, we plant trees via Treedom. This way the business grows and we offset our digital footprint. So far: +1,000 trees planted.
Ready to grow together?
No-obligation discovery call. You speak directly with Frederiek Pascal.





