United Kingdom
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About

A mission-focused, results-driven commercial transformer, I offer extensive global…

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22K followers

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Experience & Education

  • eSeidr

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Licenses & Certifications

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Volunteer Experience

  • Expert in Residence - Commercialisation

    Science Entrepreneur Club

    - Present 7 years 9 months

    Science and Technology

  • Mentor

    Foundervine

    - 3 years 3 months

    Economic Empowerment

  • Commercial Mentor/Navigator

    DigitalHealth.London

    - 4 years 11 months

    Health

  • Startup Mentor

    Hatch Enterprise UK

    - 1 year 5 months

    Economic Empowerment

  • Commercial Advisor

    Bristol Braille Technology CIC

    - 1 year 9 months

    Health

  • Pre-seed Stage Start-up Advisor/Angel

    Octopus Ventures

    - 4 years

    Health

  • Volunteer

    parkrun

    - Present 3 years 8 months

    I support 5K runners as a pacer.

  • Leader on Three Peaks Challenge team with DuPont colleagues

    Teenage Cancer Trust

    - 4 months

    Health

    Was part of DuPont's team effort to raise money for teenage cancer by climbing three of the highest mountains in the UK in 24 hours. We made the grade despite the fact that I broke my wrist on the first mountain, Ben Nevis. Climbing three mountains with a broken limb seemed like a small price to pay to give sick teenagers the chance of life.

  • London Marathon runner

    Children First

    - Present 14 years 8 months

    Children

    Raised a large amount of money to help build schools and buy books etc for African children who wouldn't otherwise get an education.

  • Volunteer

    Victim Support

    - 17 years

    Social Services

    Undertook counselling training and visited/took calls from victims of all sorts of crimes in London's toughest areas.

Publications

Courses

  • FT City Course

    -

Projects

  • Strategy, storytelling and sales support that guarantees success for disruptor and social impact innovators

    My current focus at eSeidr is on helping social impact and disruptor SMEs choose the best strategy and story to sell their innovations successfully. Having been an early proponent of digital technology and marketing - successfully launching the first global e-commerce and marketplace platforms, nutrition and wellbeing apps, and health and biotech AI-driven SaaS - I felt it was time to support social impact entrepreneurs and other disruptive innovators in their journeys. This deck spans past…

    My current focus at eSeidr is on helping social impact and disruptor SMEs choose the best strategy and story to sell their innovations successfully. Having been an early proponent of digital technology and marketing - successfully launching the first global e-commerce and marketplace platforms, nutrition and wellbeing apps, and health and biotech AI-driven SaaS - I felt it was time to support social impact entrepreneurs and other disruptive innovators in their journeys. This deck spans past 'firsts' and recent successes for organisations whose innovation is driven by a common desire to make the world a better place.

Honors & Awards

  • Most Results-Driven Digital Marketing Businesswoman

    Blakenhall Media

    International Businesswoman Awards

  • Virgin VOOM & LinkedIn Startup & Growth Business Awards Professional Judge (marketing/commercial)

    Virgin Media Business/LinkedIn

    One of 12 judges selected from 21,000 UK and Ireland LinkedIn professionals to help Virgin's Sir Richard Branson and his team select the best start-up ideas in 2016, and give advice to candidates.

  • New Product Innovation in Russian Agriculture

    VIV Russia

    Award was given to our novel phytase, Axtra ® PHY, because of the superior scientific and commercial benefits it offers producers.

  • New product innovation

    Frost & Sullivan

    Frost & Sullivan awarded this accolade for a new product that I launched in 2014, a combined probiotic and enzyme that can help US producers reduce in-feed antibiotics.

  • Leadership in Running Fitness Award

    UK Athletics

    Approved to set goals, devise programmes and coach groups and individuals

  • Best Community Programme in Pharma

    PRIME

    Worked with WPP companies and the LEO Pharma (ANZ) marketing team responsible for the award-winning dermatology education and awareness programme, "Know Your Own Skin", designed to cut high rates of skin cancer. The PRIME Awards, which recognise excellence in the judicious, appropriate marketing of medicines in Australia, are organised and administered by Reed Business Information and a group of volunteers from the Australian Pharmaceutical industry.

  • Annual Award of Merit - Interactive

    How Design Annual

  • "Cyber Lion" award for e-commerce excellence

    Cannes International Advertising Festival

    PhotoDisc had launched their re-designed e-commerce site to positive reviews from customers and industry professionals alike.. The PhotoDisc website, which replaced one of the first e-commerce sites built in Europe, incorporated many customer suggestions and features improvements such as enhanced functionality in image searching, online image asset management, personalization, and increased account self-management. The "Cyber Lion" award from the Cannes International Advertising Festival had…

    PhotoDisc had launched their re-designed e-commerce site to positive reviews from customers and industry professionals alike.. The PhotoDisc website, which replaced one of the first e-commerce sites built in Europe, incorporated many customer suggestions and features improvements such as enhanced functionality in image searching, online image asset management, personalization, and increased account self-management. The "Cyber Lion" award from the Cannes International Advertising Festival had over 400 website and online entries from 25 countries from the world's leading companies, so it was quite an achievement for the team to win it.

  • Best visual design

    Webby awards

    Also won this award in 2000

  • Gold Award - top 50 global internet sites

    CIO Web Business 50/50

  • Best Direct Creative – Gold

    MIMA

    Tourism Ireland "fairy tale" campaign

  • Best Direct Marketing Campaign Gold Award - Rezidor Hotel Group

    MIMA

  • Best Entertainment Website

    Summit Creative Awards

  • Best Integrated Global Campaign Award

    PR Week

    For the World Hepatitis Alliance 'Are you number 12? campaign

  • Business Performance Awards - Silver

    Institute of Direct Marketing

    Tourism Ireland "fairy tale"campaign

  • Website Technical Excellence Gold

    International Electronic Multimedia Award (EMMA)

Languages

  • French

    Professional working proficiency

  • Spanish

    Elementary proficiency

  • English

    Native or bilingual proficiency

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