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An Autonomous SEO & AEO Growth Engineer
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Articles by Chris
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We’re entering a new era of AI - and here’s why it’s important.
We’re entering a new era of AI - and here’s why it’s important.
People have a perception of entrepreneurs, that they are these ultra-productive machines that are incredibly organised…
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8 Years To Build, 8 Weeks To Fall Apart - VERB Through Covid.Jul 16, 2020
8 Years To Build, 8 Weeks To Fall Apart - VERB Through Covid.
It took eight years to build and eight weeks to almost collapse. I left uni in 2013 and took an office to work full…
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How To Empower Your Team To Become Star EmployeesMay 29, 2019
How To Empower Your Team To Become Star Employees
Within most businesses, there will be a small number of people who are considered ‘Star Employees’. These are the ones…
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5 Comments -
How AI Is Changing The Luxury Sector And Why Brands Need To Invest In ItNov 28, 2018
How AI Is Changing The Luxury Sector And Why Brands Need To Invest In It
The luxury sector has historically been a human-to-human business, and luxury - on the whole - is one of the slowest…
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Join Our Agency - Verb Brands Current OpeningsJun 16, 2016
Join Our Agency - Verb Brands Current Openings
We're a Luxury Digital Agency who produce industry leading websites and SEO campaigns. We love what we do and we think…
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Digital Luxury Leaders Event – Upper ClashMay 25, 2016
Digital Luxury Leaders Event – Upper Clash
Verb Brands were very excited to have hosted and chaired UpperClash alongside our partner Cranberry Panda. Upper Clash…
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How Can Brands Bring Luxury to the Digital Retail Experience?Nov 10, 2015
How Can Brands Bring Luxury to the Digital Retail Experience?
For luxury brands, the Internet is a paradox. On the one hand, marketing and product quality are what allows brands to…
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My team has only one KPI: ‘Do one favour a day’Sep 30, 2015
My team has only one KPI: ‘Do one favour a day’
Four years ago I founded my company - I was naive, over excited and full of ambition - and I set out to build a digital…
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How to Write the Perfect Brief for Your Digital ProjectSep 15, 2015
How to Write the Perfect Brief for Your Digital Project
As a fast-growing digital agency, we’ve seen all shapes and sizes of brief sent over for us to examine and investigate.…
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Digital Brand Fatigue - Is Your Brand Presence Too Overwhelming?Aug 24, 2015
Digital Brand Fatigue - Is Your Brand Presence Too Overwhelming?
Is there such a thing as brand fatigue? The 100s of emails I get a day from countless people and brands would say yes -…
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1M followers
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Chris Donnelly shared thisEvery CEO wants to “rank number 1 in ChatGPT." But there is no number one when it comes to AI. AI models aren't ranking the way Google does. They write answers and decide who to cite inside them. So, you're either in the answer or you're invisible. There’s no in-between, and there are no hacks to get cited faster. Stuffing mentions into Reddit threads or forcing FAQ schema won’t help. AEO still sits on top of SEO and depends on it. (No, SEO isn’t “dead”...) Which means the unglamorous foundation is the same: A fast site, real authority, and content a machine can read. Here's what it actually takes to get cited by AI 👇 Clean SEO Base (the prerequisite to everything !) ↳ Around 88% of ChatGPT citations still come from the standard search index. ↳ You still need the essentials we’ve all been using over the last 20 years. Known Entity ↳ Wikipedia and Wikidata signal that you are real and verifiable. ↳ It matters more than most people think. Community Presence ↳ Reddit and Quora shape how a model understands your topic. ↳ Show up there to teach. Avoid stuffing mentions and hoping for a citation. Real Reviews ↳ Third-party validation will signal trust to people. ↳ G2, Trustpilot, and similar platforms determine who AI finds credible. Coverage Across Every LLM ↳ Only around 11% of domains cited by ChatGPT also get cited by Perplexity. ↳ Winning 1 LLM does not win them all. Tracking What AI Says About You ↳ If you don't know where you appear today, you can't improve it. ↳ Customers convert at 2x higher from LLM referrals than other channels. If you'd like to get started tracking today... This free AI Visibility Report will tell you exactly where you appear in minutes: https://lnkd.in/gQTVD-CW Answer-first Pages ↳ Lead every page with a clear, direct answer. ↳ AI won’t cite sources that bury answers in the last section. Fresh Content ↳ Stale content gets deprioritised. ↳ Models weigh recency because users expect current answers. The mental model you’ve built around Google needs rebuilding. Consistency and fundamentals still matter, but the approach has changed. And if you’re slow to adopt, your competitors will be fast to overtake you. If you’re still not sure how AI search works or why it matters, comment below. I’ll try to clear up as many points as I can ! And don’t forget to save this post to come back to it. ♻️ Repost to help other founders understand what AI visibility actually requires. Follow Chris Donnelly for more on how to approach search in the era of AI.
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Chris Donnelly shared this60% of Google searches now end without a single click. Does that mean "SEO is dead"? Let me explain: Our clients are using a 3-step playbook to dominate the new age of Google. And I've distilled it into this 15-minute YouTube video: https://lnkd.in/eY-7YbKB This is based on helping 1000s of businesses through Searchable. We help our customers understand how to be cited & recommended by AI... But the SEO fundamentals are still as important as ever, too. In this video, I tell you everything you need to know to dominate Google searches in 2026 and beyond. Specifically, I cover: 1️⃣ How to pick the right search terms ↳ Why targeting the biggest keywords is the fastest way to lose ↳ How to find commercial intent terms at every stage of the funnel 2️⃣ How to reverse-engineer what Google actually cites ↳ The tool that shows you which sites AI Overviews pull from and why ↳ How to model what's already working instead of guessing 3️⃣ The 5 things every piece of content must include ↳ Why Google is suppressing generic AI-written content across entire sites ↳ First-hand case studies, named authors, original data, and how to use each one 4️⃣ How to build topical authority with content clusters ↳ Why isolated articles will never outperform major publishers ↳ The exact cluster structure we used to build Searchable's authority from scratch SEO has not specifically died, but the old playbook has. If you've tried optimising for Google but are failing to grasp it, You are probably trying to tackle too much at once. Instead of quitting after 2 months because the results weren't instant... Watch the full breakdown here: https://lnkd.in/eY-7YbKB What's the biggest challenge you're facing with search right now? Share it in the comments below and save this post to watch the video anytime. ♻️ Repost to help other founders adapt to the new rules of Google. And follow me Chris Donnelly for more on search in the era of AI.
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Chris Donnelly shared thisWe took Searchable from idea to $1M ARR in 60 days. Using the levers that built 3 other 8-figure businesses... Entrepreneurship is the ultimate game of trial and error. And these levers have taken over a decade to get right. But after building 4 businesses using this same blueprint, I feel confident they will work just as well for you. Here are the 6 levers of an 8-figure business 👇 (And how we used them to build Searchable) 1️⃣ Product-Market Fit ↳ Before any marketing, your product has to deliver value far beyond its price. ↳ We shipped a free AI visibility report and ~50% of users converted to paid. 2️⃣ Founder-Led Marketing ↳ From October 2025, I posted about AI search every single day. ↳ By the time we launched publicly, 1000s had already put their hand up. 3️⃣ SEO ↳ We treated it as the foundation as opposed to an afterthought. ↳ Strong SEO also makes AI citations faster and easier to earn. 4️⃣ AI Search ↳ Buyers now ask ChatGPT, Perplexity and Gemini, often before Google. ↳ We made sure Searchable showed up in AI answers, where our customers were. 5️⃣ Go-To-Market ↳ The question is not how to market it, but which engine fits your business. ↳ We did inbound with content and a waitlist, and outbound with Apollo and Clay. 6️⃣ Brutal Consistency ↳ Once customers are paying, your job is repeating the good behaviours. ↳ After launching Searchable, it got repetitive. Until we passed $3M ARR with a team of 18. With all 6 levers in place, you'll have: - Significantly less customer churn - A distribution channel that reaches 1000s of warm leads - A brand that shows up where your buyers are spending their time There aren't many shortcuts to success... But Searchable might be one of the best. It will cover AI search for you, and ensure long-term visibility. Test it out with a 14-day free trial: https://lnkd.in/epgXyFmi And for more frameworks, systems, and advice for building this year... 📌 Subscribe to my newsletter: https://lnkd.in/eUTCQTWb ♻️ Repost to share these levers with other founders in your network. Follow Chris Donnelly for more on building and scaling better businesses.
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Chris Donnelly shared thisOracle, Meta, and Amazon cut 59,000 jobs in the last year. The era of the solo founder has never looked better... You can choose to see the layoffs and panic. Or look at the incredible opportunities opening up every week. That same technology that replaced 13% of Oracle’s workforce, Is available to you for basically nothing. Not to mention the same markets and distribution channels... AI has created the best conditions for founders I've ever seen, And the opportunities for what you can build seem to be endless. Peter Steinberger built OpenClaw as a side project. Within months, OpenAI, Meta, and Microsoft all made offers to acquire it. Lovable launched in 2024 and hit $100M ARR in 8 months. 4 months after that, they doubled it to $200M. And my own business, Searchable, went from idea to $85M valuation in 5 months. Every single one of those was built because someone was willing to jump in. If you want to build something of your own, here’s where I’d start 👇 1️⃣ Invest in founder-led marketing first ↳ Post consistently on one platform about the problem your product solves. ↳ The audience you build now will be a free distribution channel. 2️⃣ Earn your first 100 customers before you scale ↳ Talk to every single one of them and secure real case studies. ↳ Paying customers are the best proof that you offer real value. 3️⃣ Build your SEO foundation early ↳ Evergreen content will serve you far more than paid ads. ↳ Owning organic search early will serve you for years. But that being said... 4️⃣ Make sure your search strategy includes AI search ↳ Your buyers are going to Google AND using AI to get information. ↳ A successful SEO strategy now also includes AEO and GEO. None of these are complicated, and they are extremely low cost. But if I were starting from scratch on any of my businesses, I’d make search and discovery my no.1 priority... SEO has changed more in the last 2 years than in the 20 before. Without visibility, scaling will be near impossible. We've built a free AI Visibility Report for that exact reason. It will tell you exactly where you show up in the top AI tools, And what you need to fix to secure your visibility. 📌 Claim it here: https://lnkd.in/gQTVD-CW Comment below if you’re building something ambitious this year, And be sure to save this post to come back to the lessons. ♻️ Repost to help someone in your network make the first step. Follow Chris Donnelly for more on building and scaling with AI.
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Chris Donnelly shared this6 months ago, Searchable was 3 people and an idea. Today it's valued at $85M with 18 people. Here's the full story ↓ When we started Searchable, we didn't have a product. But we knew that 1000s of businesses were suddenly struggling, All their SEO efforts were going sideways because of AI. We saw that the way people search for businesses had permanently changed. And no one had built the tool to help brands keep up with it. So we came together and we built it. 3 of us, Arya and Sam on product and engineering, me on vision and distribution. The best companies rarely start with 1 person. Here's how it's gone so far 👇 September 2025 I flew to San Francisco and met dozens of engineers. Eventually, I found Arya and Sam, who were as obsessed with AI search as I was. October 2025 We started building in public, posting content about where search was heading. Every post had a CTA to join our waitlist and we collected 1000s of emails. Which was so powerful because a waitlist converts at 50-70% compared 2-5% when selling direct. November 2025 The team started coming together, and we built our first MVP. Prompt tracking was our first feature to show businesses where they appear in AI answers. We could have spent 6 months building the whole platform. We built 1 feature instead, and let customer feedback decide what came next. December 2025 We opened to early access users and collected feedback every single day. Sam and Arya were shipping fixes overnight. We also shipped a free AI visibility report, scan your site, see where you show up across ChatGPT, Perplexity and the rest. Nearly half the people who ran it became paying customers. January 2026 We publicly launched Searchable ! And hit $1M ARR within 60 days of opening the doors. (Still blows my mind...) March 2026 Growing fast and increasing headcount several times per month. Brands were seeing real traffic coming back from AI search. June 2026 We hit $3M ARR and a $85M valuation. The team is 18 people strong and growing. And we're just getting started. I'm so proud of what this team has built. It’s been the ride of a lifetime, and I'm incredibly grateful. We're still so invigorated by the opportunity of AI search, And where it's headed as things move even faster. People are now more and more asking AI to find them a product or an agency. Buying decisions are moving inside those answers. The brands investing in it now are building a lead on their competitors. One which will be too hard to catch up on in a years time. If you're sat there thinking, "I want to be involved"... Check out our careers page: www.searchable.com/careers We only hire A players, and we're always looking for more ! And if you're a brand or agency trying to win in AI search, Start your 14-day free trial here: https://lnkd.in/epgXyFmi It's low commitment, but incredibly high reward.
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Chris Donnelly shared thisAt 19, I lost over $10k building my first business. At 34, I’ve built Searchable to $85M in 5 months. I couldn't begin to list all the lessons I learned over those 15 years. But one that always stands out is how to validate a business idea. In my first actual business: My brother and I spent months building the Real University Guide. And spent more money than I care to admit trying to get it right. But when we launched, customers ignored almost everything we'd built. They only used 2 features we'd barely thought about. With Searchable (and other businesses before that), I did the exact opposite. Before developing a single line of code, I spent a month reading every forum thread, subreddit, and LinkedIn comments... The demand for AI search knowledge was painfully obvious. So, I posted about it daily for months before we had a product. By the time we launched, 1000s were waiting for what we’d built. The sheet below has 15 years of experience validating business ideas. It's yours for free and definitely one to save ! But to give you the short and sweet version... There are always 6 signs that something is in demand: 1️⃣ Rising tide market 2️⃣ Real pain showing up in Reddit, Slack, Discord 3️⃣ Content momentum around the topic 4️⃣ Weak incumbents with little innovation 5️⃣ People already paying for clunky workarounds 6️⃣ A market where even a small slice pays well Once you have your idea, use these 8 steps to validate: Step 1: Find the shift ↳ Look for macro changes opening fast-growing demand. Step 2: Find the pain points ↳ Go where your audience gathers and capture their exact words. Step 3: Run it through CODE ↳ Consumer trend, Opportunity, Demand, Economic sizing. If it fails, don't build it. Step 4: Size the prize ↳ Do quick TAM maths to confirm the market is big enough to matter. Step 5: Write a one-page plan ↳ Take 30 minutes and write one page. Then move on. Step 6: Open a waitlist ↳ Selling direct converts 2-5%. A free waitlist converts 50-70%. Step 7: Ship a lightweight MVP ↳ The smallest version that delivers real value. Don’t spend more than 2 weeks. Step 8: Get to 100 paying customers ↳ Free interest is cheap, but paying customers are the proof. I learned the hard way so you don't have to ! If you want to skip ahead a few lessons, follow along with Step By Step. It's a weekly newsletter for founders with advice and frameworks like this. 📌 Click here to subscribe: https://lnkd.in/eUTCQTWb And drop your best business idea in the comments. I'd be really interested to see why you chose it and how you validated it. ♻️ Repost to help other founders ensure a successful launch. Follow Chris Donnelly for more on building and scaling smarter.
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Chris Donnelly shared thisYou don't need to pay to learn Claude in depth. Master it easily with these 12 free guides 👇 The reality is, you don't need to be paying for this knowledge. There are too many resources out there to justify the cost ! For every Founder out there, Claude is a non-negotiable to learn about. It's such a swiss-army-knife of a tool. If you really want to master Claude this year, Free resources are more than enough to go from beginner to expert. Here are 12 free guides, organised by level: Level 1️⃣ · Intro 1. Claude 101 ↳ Get started with Claude for everyday work tasks. 🔗 https://lnkd.in/e3rQFcqv 2. AI Capabilities and Limitations ↳ Understand what AI can and can't do before you build with it. 🔗 https://lnkd.in/e_dGqKsx 3. The Claude Content OS ↳ The complete Claude system for founders generating leads on LinkedIn. 🔗 https://lnkd.in/gRwgR2jK Level 2️⃣ · Save Time 4. Agent Skills ↳ Create Skills that turn repeatable tasks into one command. 🔗 https://lnkd.in/egppQ7pm 5. 150 Claude Prompts ↳ The exact marketing prompts I use to scale content with Claude. 🔗 https://lnkd.in/ec8-S7X2 6. Intro to Claude Cowork ↳ Work alongside Claude on your real files, decks, and documents. 🔗 https://lnkd.in/gtN_9WEe Level 3️⃣ · Go Further 7. Claude Code 101 ↳ Get started with Claude for development and coding tasks. 🔗 https://lnkd.in/ePniu5Bi 8. Best Claude SEO Tracking Tools ↳ Track exactly how Claude is citing your brand across the web. 🔗 https://lnkd.in/ecT7uZKB 9. Introduction to Subagents ↳ Build smaller AI agents that work together on complex tasks. 🔗 https://lnkd.in/eZSpxknQ Level 4️⃣ · Serious Users 10. Build with Claude API ↳ Build your own AI-powered tools using the Claude API. 🔗 https://lnkd.in/e8ejEAcD 11. Claude Computer Use ↳ Let Claude operate your computer to complete tasks for you. 🔗 https://lnkd.in/eu_jhbmE 12. Model Context Protocol: Advanced Topics ↳ The protocol behind plugging Claude into the rest of your stack. 🔗 https://lnkd.in/eSawHD-w This is one list I'd save and come back to 👆 Personally, I would work through one guide a week. And in a few months, you'll be running Claude like a pro. Best of luck, and let me know how you get on ! Where are you on your Claude journey? Drop your level in the comments below 👇 ♻️ Repost to help your network upskill on Claude for free. And follow me Chris Donnelly for more on building and scaling with AI.
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Chris Donnelly shared thisSEO is shifting massively in 2026. For a clear lay of the land, look no further: And if you're interested in digging in deeper with Searchable, then click the link to start a trial or talk to our Sales team https://lnkd.in/eD4q3G34 This is what SEO actually looks like in 2026. Some of the acronyms and steps have changed, But the fundamentals are still very similar to traditional SEO. Here's a clear breakdown of the terms you should know: 1️⃣ SEO = Search Engine Optimisation SEO hasn’t “died”, but AI is expanding it. Good SEO means good AI visibility in almost every case. Search is up 26% since ChatGPT launched, so the pie is really getting bigger. 2️⃣ AEO = Answer Engine Optimisation 90% of AEO is just SEO done well. Don't burn your budget on tactics that do nothing. Schema isn't parsed, llms .txt has zero measurable impact, and neither do .md files. Agonising over that is not a valuable use of your time. 3️⃣ GEO = Generative Engine Optimisation GEO is influenced by the same factors as traditional SEO. Every major LLM either pulls from Google or was trained on data weighted by the same authority signals Google uses. And so GEO is closely related to the SEO practices you were already doing. 4️⃣ AIO = AI Optimisation AIO comes down to two things: Get mentioned on authoritative sources (so models learn you exist), and rank well in search (so they cite you live). You can think of it as a combination of PR and SEO, two disciplines that are 25+ years old. 5️⃣ SXO = Search Experience Optimisation SXO is about optimising the full on-site experience so visitors convert as soon as search or AI sends them your way. Attention and the traffic that follows is not worth much if you don’t have a means of converting it. This is where you want to optimise your site to grab folks at the bottom of the funnel. There are a lot of new terms being thrown around. But a lot of them will overlap and can be solved with simple changes. The biggest thing to remember for 2026: SEO is not dead, but it has become more complex due to AI... The job now is making adjustments so AI can easily cite your brand, While you continue to optimise for Google. That's it. If you're still not sure where to start, the fastest way is to see it against your own brand. We built Searchable to measure how you show up in AI search and show you exactly what to fix. If you'd like a walkthrough for your team, you can book a demo here: https://lnkd.in/eD4q3G34 Save this post as your own cheat code, and drop any questions about AI search below. ♻️ Repost to share this breakdown with other founders. And follow me Chris Donnelly for more on AI search and discovery.
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Chris Donnelly shared this🚨 The AI Search Accelerator closes tomorrow 🚨 Cohort 4 only has a handful of spots left ↓ But I can't guarantee that will be true for long ! Click here to secure your spot: https://lnkd.in/gvHYyShn We're 3 cohorts into the AI Search Accelerator, And still seeing brands and agencies that are totally new to this. AI is shifting search in real time: - ChatGPT processes 2.5 billion searches a day. - Google AI Mode just passed 1 billion monthly users. - 51% of B2B buyers now start research in an AI chatbot. - AI search referrals convert 42% better than traditional organic traffic. But it seems the majority of people have no idea where to start... That's why we developed and keep updating this 5-week live programme, Now with 2 separate tracks for brands and agencies. We analysed real pain points and obstacles of businesses, Then built every module around those. Anyone getting in front of this will pull away from competitors. And I'm not speaking theoretically... We've seen the impact already for the participants of Cohort 3 👇 BRAND WINS ✅ Omar Ghanem at GAMES.GG: Now seeing over 1M AI citations every month ✅ Jeff Stripp at Zogics: Reshaped content strategy across all 5 of his ecommerce brands ✅ Charlotte Fleming at CO2You: Rebuilding schema, product pages and PR strategy around AI citation AGENCY WINS ✅ Spencer Duke at Windgrove: 3 new clients closed, charging more than they thought they could ✅ Gala Jackson-Coombs at Glint Marketing: Secured her biggest ever audit, 4x her previous record ✅ Matt McKay at MPT Agencies: Pitched 2 major New Zealand clients with a brand-new AI search service ✅ Kevin Bovett at Audience Intent: Sharp jump in visibility, citations and AI traffic on his own brand ✅ Patrick Lynch at Broden.ai: Rolled Searchable out across his entire client base ✅ Jessica Lohmann at Ethical Brand Marketing: Built a new AI search content offer for her clients ✅ Eric Saboya at Criamente: Turned years of GEO know-how into a structured agency offer Cohort 4 starts tomorrow, and I'm so excited for more wins like this. There are now two tracks, as mentioned: 1️⃣ The Brand Track For ecommerce, B2B SaaS and consumer brands who want to own their category inside AI search. 2️⃣ The Agency Track For agencies that want to build AI search into a premium service line. So be sure to choose the right one when you sign up ! Doors close tomorrow on what could be a business-defining moment. If you want to get out ahead of the biggest shift in search in 20 years... This is your best bet: https://lnkd.in/gvHYyShn ♻️ Repost to help other founders and agency owners get in before the deadline. And follow me Chris Donnelly for more on AI search.
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Chris Donnelly liked thisChris Donnelly liked thisThe most expensive career mistake you can make. Staying at the same job too long. Nobody stays in a toxic job because they're weak. Here are my 10 lessons from how you know when to leave a toxic workplace: 1/ You can't outwork a bad culture. Q: Working harder, but nothing ever changes? A: Effort can't fix what leadership won't. Name it or leave. 2/ Culture shapes behaviour. Q: Do you like who you're becoming here? A: Willpower won't beat culture. Change the room, not yourself. 3/ Boundaries are survival tools. Q: When did "just this once" become every day? A: No one guards your limits but you. Hold one this week. 4/ Your manager shapes your career more than your company. Q: Is your manager building you, or grind you down? A: A great logo won't fix a bad boss. Vet the manager first. 5/ Fear kills feedback first. Q: When did people here stop telling the truth? A: Silence isn't agreement, it's fear. Read it as the warning. 6/ Confidence follows culture. Q: Are you worse at your job, or just worn down? A: Separate the feedback from the feeling. 7/ Your health matters more than your salary. Q: What is this job costing your health and time? A: Run that maths before you renew another year. 8/ Loyalty has limits. Q: Would they hesitate to replace you? A: Loyalty is a trade, not a gift. Give your best work, not your self-abandonment. 9/ Survival isn't growth. Q: What have you actually learned in six months? A: Survival feels like progress. It isn't. Can't name the growth? You're treading water. 10/ Leaving isn't failure. Q: Are you choosing to stay, or just scared to leave? A: Leaving isn't the failure. Staying out of fear is. Here's the shift most people reach too late: Surviving was never the goal. If you're proud you survived it, you stayed too long. Thriving isn't a reward for endurance. It's proof you stopped surviving and started living. 📌 Save this for the day you need the reminder. ➕ Follow Marton Gaspar for more on building a product career that lasts. ♻️ Repost to help someone stuck right now.
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Chris Donnelly liked thisChris Donnelly liked thisI paid $1500 to learn how to build a personal brand. This is everything I learned: When most people start posting, they focus on the complete wrong thing. They tweak the headline, switch niches, try a new format every week, write like they’re sending a formal memo and wonder why nothing sticks. It makes posting really hard. But they just never got handed the rules, so they guess, and guessing does not compound. Doing it right comes down to 19 laws: 1/ Solve one clear problem Choose one problem your audience actually cares about and keep coming back to it. 2/ Treat your profile like a landing page Show what you do in five seconds or people bounce. 3/ Give your headline one job Spell out who you help, what you help with, and one piece of proof. 4/ Write longer posts Give the idea room instead of squeezing it into a caption. 5/ Write like you speak Read every post out loud and cut anything that sounds stiff. 6/ Post before you feel ready Publish now, watch the response, and make the next one better. 7/ Teach with stories Pull in real examples and case studies that show your method working. 8/ Let your niche grow with you Start narrow, then widen once people know what you are good at. 9/ Choose clear words Stick to words people already know so every point is easy to repeat. 10/ Give before you ask Build one lead magnet that solves a narrow, painful problem and give it away for an email. Check out the rest of the laws in the graphic 👆 📌 Want a high-res version of this PDF? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network build an unforgettable personal brand. ➕ Follow me (Will McTighe) for more like this.
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Chris Donnelly liked thisChris Donnelly liked thisA leader makes people feel safe. A boss makes people anxious. When managers focus on defending their egos. They create a culture of competition and fear. Team members hesitate to speak up. This hurts innovation and progress. When leaders prioritize the right solution. They create a safe work culture. Ideas flow freely, and diverse perspectives are valued. And everyone feels empowered and included. 9 signs to spot a toxic manager: 1. Micromanagement: ↪ They control everything, hurting creativity and causing burnout. 2. Lack of transparency: ↪ They withhold information, creating mistrust. 3. Blame culture: ↪ They avoid responsibility, creating fear instead of accountability. 4. Ignoring feedback: ↪ Dismissing team input limits improvement and open dialogue. 5. Unclear vision: ↪ A weak direction leaves the team feeling lost. 6. Favoritism: ↪ Show bias towards some team members, hurting fairness and morale. 7. Poor conflict resolution: ↪ Avoid addressing issues, allowing problems to grow and disrupt the team. 8. Resistance to change: ↪ Cling to outdated practices that hurt innovation and growth. 9. Self-interest: ↪ Prioritize personal gain over the team’s success, hurting trust. Bad managers prioritize their interests over the well-being of their team. This leads to poor performance and toxic work cultures. Great leaders prioritize their team and build trust and psychological safety. It is important to spot these leaders to create a safer, positive work culture. Do you agree? ♻️Repost this if you agree ➕Follow Anna Chernyshova for more posts like this Post inspired by Rob Dance
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Chris Donnelly liked thisChris Donnelly liked thisFeedback can be perfectly worded and still fail. Because the message is only half the conversation. The other half is the relationship. Without trust, even the best feedback sounds like criticism. Before your next conversation, ask: 1. When did I last show up for this person without needing something from them? 2. Have I recognized their progress, or only corrected their mistakes? 3. Have they seen me support them under pressure, or only challenge them when something goes wrong? 4. Have my past reactions made it easier for them to bring problems early, or safer for them to wait? 5. Am I giving this feedback for their growth, or because I'm frustrated? Hard feedback from someone in your corner sounds like support. From everyone else, it sounds like judgement. The feedback conversation begins long before you say a word. ♻️ Repost to remind a leader of human first leadership ➕ Follow Dora Vanourek for more
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