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Will McTighe shared thisI paid $1500 to learn how to build a personal brand. This is everything I learned: When most people start posting, they focus on the complete wrong thing. They tweak the headline, switch niches, try a new format every week, write like they’re sending a formal memo and wonder why nothing sticks. It makes posting really hard. But they just never got handed the rules, so they guess, and guessing does not compound. Doing it right comes down to 19 laws: 1/ Solve one clear problem Choose one problem your audience actually cares about and keep coming back to it. 2/ Treat your profile like a landing page Show what you do in five seconds or people bounce. 3/ Give your headline one job Spell out who you help, what you help with, and one piece of proof. 4/ Write longer posts Give the idea room instead of squeezing it into a caption. 5/ Write like you speak Read every post out loud and cut anything that sounds stiff. 6/ Post before you feel ready Publish now, watch the response, and make the next one better. 7/ Teach with stories Pull in real examples and case studies that show your method working. 8/ Let your niche grow with you Start narrow, then widen once people know what you are good at. 9/ Choose clear words Stick to words people already know so every point is easy to repeat. 10/ Give before you ask Build one lead magnet that solves a narrow, painful problem and give it away for an email. Check out the rest of the laws in the graphic 👆 📌 Want a high-res version of this PDF? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network build an unforgettable personal brand. ➕ Follow me (Will McTighe) for more like this.
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Will McTighe shared thisStop running Claude on habits you set months ago. It’s slowing you down. And costing you tokens. 11 of them have a simpler replacement now. Here's what to swap: 1/ Split up the infinitely long chat Create one Project for each type of work, with its own files, instructions, and memory. 2/ Stop repeating basic preferences Set your global instructions once, so Claude already knows how you like to work. 3/ Keep reference files in one place Add the files you use often to a Project knowledge base instead of uploading them every time. 4/ Delete your giant prompt library Build a custom Skill for complex tasks you do often, so you are not searching for the right prompt each time. 5/ Let Claude help build the prompt Ask Claude to interview you first, then turn your answers into a clear set of instructions. 6/ Embrace your Connectors Connect the apps you use every day and reference them as much as possible. 7/ Review Claude’s memory Check what Claude has saved, then edit or delete anything that is old, wrong, or no longer useful. 8/ Keep drafts inside Claude Use Artifacts when you need to edit a document, PDF, or page without copying it into another tool. 9/ Schedule repeat work Use scheduled tasks in Cowork for work you do manually every week. 10/ Match the chat to the job Use Web Search for current facts and Incognito chats when the work should not be saved to history or memory. The goal of these swaps is fewer things to explain, upload, search for, and fix. 📌 Want content like this before anyone else? Sign up here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network swap these habits too. ➕ Follow me (Will McTighe) for more like this.
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Will McTighe shared thisMost personal brands are forgettable. The memorable ones have 4 things figured out: 1/ Their niche 2/ Their profile 3/ Their content mix 4/ They actually talk to the people who show up Start doing this and in 30 days, the right people will remember you. Here is the exact plan: 1/ Fix your profile - Use a high quality, close-up photo with a solid background. - Write your headline: who you help + how you help + proof. - Use bullets in your About section to be clear what you can offer your audience, then end with a call to action. - Put your lead magnets, like templates or courses, in your Featured section. - Direct your custom button to your main offer. This will show on EVERY post. The goal: people should know within seconds why they should follow you. 2/ Find your niche - Write down your skills, your experience and the results you can drive. - Pick one type of person who would benefit from that knowledge. - Choose one painful problem they need solved. - Name the clear solution only you can offer them. - Put it together: "I help [who] solve [problem] so they can [result]." - Use that sentence as a north star in your content. "Career advice" is easy to forget. "Helping mid-level professionals land more interviews" is memorable. 3/ Create your content mix - Share news from your niche and explain why it matters. - Write about a common problem and show a new perspective. - Teach one useful lesson people can apply that day. - Tell stories from your life that have a valuable takeaway. - Share useful resources like how-to guides and carousels people will want to save. - Answer the objections that stop people from buying. Some posts help new people find you. Some give them a reason to trust you. And some convince them to buy from you. No post should do all 3. 4/ Build your network - This takes about 60 minutes a day. - Comment on 5–10 posts in your niche before your post goes live. - Add a real thought, example or question to each one. - Once your post is live, reply to every comment. - Send a short, personal message to the people who regularly engage. - Connect with creators at your level in your niche. This is probably the most important piece - creating real connection with your audience is the fastest way to become memorable to them. 📌 Want a high-res version of this PDF? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network build an unforgettable personal brand. ➕ Follow me (Will McTighe) for more like this.
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Will McTighe shared thisHow to create your second brain (That works even when you’re tired): Most people paste a prompt into ChatGPT and hope for the best. The best are focused on giving it CONTEXT. AI doesn't know you. It doesn't know how you talk, what you've done, or what makes you different. So it defaults to corporate buzzword soup. You need to build what I call a "Second Brain" - a folder that teaches AI how to be you. It takes less than an hour to set up. Then AI thinks and writes exactly like you forever. Here's how: Step 1: Download the Claude App Go to claude(.)ai, create an account (if you don't already have one) and download it for your desktop. (You need Pro or up version for this) Step 2: Open Cowork Mode Click the "Cowork" tab at the top. This is your permanent workspace where all your context lives. Step 3: Select Your Model Choose Opus 4.6 as your default. Turn on extended thinking too. It's the best at following instructions and capturing voice. Step 4: Share Your Stories Use voice-to-text (I use Wispr Flow) and dump 5-10 stories. Failures, wins, turning points. Keep adding more as you grow. Step 5: Pinpoint Your Strengths Add your IP - I shoved all my best infographics, YouTube videos and newsletters in there. Include the frameworks you use, what’s your process, what your customers want from you etc. Use this prompt to create the .txt files: “Turn this into a clean .txt file with labeled sections. Keep my voice, don't add anything new [paste your content here].” Step 6: Document How You Think Your actual hot takes that can create haters. No lukewarm opinions. This is what makes you YOU. Step 7: Define Your Voice Words you use a lot ("cuz," "honestly"). Words you'd NEVER use (“vacations,” “quietly” 🤮). How you actually talk vs how AI sounds. Step 8: Use This Prompt I'm sharing the exact prompt I use in the comments. It creates an interactive "Second Brain" that thinks, talks and writes like you. Most people will read this, save it and forget about it. Be the one who builds this today. 📌 Want a high res version of this? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help network stop sounding like a robot. ➕ Follow me (Will McTighe) for more like this.
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Will McTighe shared thisYour work can’t speak for itself anymore. In 2026, the best way to get ahead is to get noticed. The best way to do that right now than through content. I just sat down with Lakshmi Rebecca and broke down what everyone building a personal brand needs to know. We got into things like: 1/ The reason most people's content gets ignored in the first 2 seconds. 2/ The difference between a story that builds trust and a story that just fills space. 3/ The case study mistake that makes readers ignore your results. 4/ What authenticity actually means and how to use it to your advantage. And so much more. Full conversation is live now. Watch it here: https://lnkd.in/eJR9YeSM ♻️ Repost if this would help someone building their brand ➕ Follow me (Will McTighe) for more on growing on LinkedIn
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Will McTighe shared this10 rules for an iconic personal brand on LinkedIn: When you’re starting out, it’s easy to try too much, too fast. Try a new topic → write one post → it bombs → try a new topic, repeat. Nothing stays around long enough for people to remember it. But strong personal brands come from picking one thing, getting better at it, and saying it again and again. That's how you get remembered. Here are the 10 rules I'd follow to build yours: 1/ 90:20 Rule 90% of your views come from 20% of your posts. Track your best performing hooks, formats, and topics every month, then do more of that. 2/ Repurpose your top posts Every 3 months, repost your best content with recent updates. I've turned infographics into carousels, changed the angle on old posts, and added new data and they perform all over again. 3/ Use visuals that hook Use trending visual designs before they saturate. Large titles, contrasting colors, and unique designs stop the scroll. My handwritten whiteboard infographics go viral a lot. 4/ Study the outliers Find the posts in your niche performing 2x better than everything else. Study the hook, format, and angle that made them break out. I use Saywhat Inspiration to find and analyze these posts. 5/ Hook with numbers Use real work, results, and lessons as proof. "I analyzed 390,000 posts" is more compelling than "Extensive research has found…" But only add numbers when you can back them up! 6/ Use authority photos Post photos that validate your authority - on stage speaking, with someone notable, at an exclusive event. Whenever I have a speaking engagements or panel, I always make sure I get pictures for a future post. 7/ Solve one problem per post Give each post one clear job: grow, build trust, or convert. I plan my content as a mix of TOFU, MOFU, and BOFU - and never expect a post to hit all 3. 8/ Build a lead magnet Solve one narrow, painful problem that your audience has with a checklist, a template, or an email course. Offer it for free in exchange for an email. 9/ Invest in your About section Write about what you help people do. Keep it skimmable, use bullets, and end with a CTA like "Sign up for my newsletter" or "Book your first call here." 10/ Focus on one topic Pick one specific problem for your audience, then keep coming back to it from different angles. Iconic brands feel familiar. Pick what you want to be known for, then keep showing up with it. 📌 Want a high-res version of this PDF? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network build an iconic personal brand. ➕ Follow me (Will McTighe) for more like this.
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Will McTighe shared thisThere are 4 levels to using ChatGPT. You don't need to code to reach expert level. Most people stay on the first level and never move. The other three sound technical or complicated. But each one is just a small step up from the last. Follow them in order and expert stops feeling out of reach. Here's how all 4 work: Level 1: Beginner (Chat) Get a useful answer or finish a quick task. → Ask anything and get an answer in seconds. → Search the web for current facts with sources. → Turn on memory so it keeps preferences across chats. → Use writing blocks to edit and refine long text right in the chat. → Switch models: Instant for speed, Thinking for harder problems. This is where almost everyone starts, and for one-off tasks it's usually all that's needed. Level 2: Intermediate (Projects) Keep ongoing work in one place, with the files and rules attached. → Create a project for each kind of work. → Add files so ChatGPT has the right context. → Add custom instructions for how that work should be done. → Move useful old chats in so the history carries over. → Use agent mode for tasks that take several steps. I spend a lot of time here for recurring work like client projects and data analysis. Level 3: Advanced (GPTs) Turn a repeated process into a custom version of ChatGPT. → Customize a GPT and give it one clear job, like an AI Slop Detector or a Post Editor. → Upload knowledge it can draw from: docs, FAQs, examples, source material. → Enable capabilities like image generation, data analysis, or web search. → Connect approved apps when it needs outside information. → Test real prompts in preview before shipping it. This is where you stop retyping the same prompts over and over, like reviewing a post or running the same checklist. A GPT can do that. Level 4: Expert (Codex) Hand software work to a coding agent. → Describe an idea and Codex builds the app from scratch. → Ask Codex in plain English to improve something that already exists. → Get a tracker for a budget or habit from a single prompt. → Send Codex coding tasks straight from the command line. → Hand off repetitive work like file organization and data cleanup. Most people assume this level is only for engineers. It isn't. Spend 10 minutes every day exploring the level above where you're at. Soon you’ll feel like an expert. ♻️ Repost to help your network get more from ChatGPT. ➕ Follow me (Will McTighe) for more like this.
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Will McTighe shared thisIf you think you've got nothing to post, I guarantee you're wrong. Everyone's sitting on a goldmine. You have experience, perspective, and opinions that only YOU have. There's real potential there for great content. But staring at a blank page, it feels impossible to know what to say. So I laid out 10 types of posts for you to get started. I broke them down with a real example for each, so you can use one and post it today: https://lnkd.in/gyFfySFX Here they are. Choose where to start depending on your goal: TOFU - Grow your audience 1/ Newsjacking Post Borrow momentum from something people already care about. Make sure it’s current - interest can fade fast. 2/ Awareness Post Reframe a common problem in a unique way. Make it broad enough to be applicable beyond your niche. 3/ Educational Post Teach one useful idea your audience can try today. Ideally it’s something they can do in under 20 minutes. 4/ Spectacle Post Challenge yourself to complete something with real stakes that people will want to watch. Make sure you follow through. MOFU - Build trust 5/ Story Post Share a real personal moment and the lesson it taught you. There has to be something actionable in it. 6/ Short Video Post Show up on camera. Teach your audience something new or solve a problem step by step. 7/ Lead Magnet Post Give away something useful in exchange for an email. BOFU - Convert to clients 8/ Conversion Post Show a real before-and-after transformation with actual numbers. The more specific details you have, the better. 9/ Objection Post Answer the real reason people haven't bought yet…before they ask. 10/ Product Demo Post Show your product solving a real problem in real time. Next time you don’t think you have anything to say, check this list and just start writing. 📌 Want examples for each one? Check out the full video here: https://lnkd.in/gyFfySFX ♻️ Repost to help your network write their next LinkedIn post. ➕ Follow me (Will McTighe) for more like this.
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Will McTighe shared thisThe people saving 10+ hours a week with AI and the people who quit after a week are using the exact same tools. A big difference, is how they prompt: Most people try AI for a week, get outputs that sound like a corporate intern wrote them, and quit. "AI just doesn't work for me." But here's what's actually happening. They type "write me an email" or "help me with this doc" and then get frustrated when Claude gives them something generic. Of course it's generic… you gave it nothing to work with. That's like walking into a restaurant and saying "bring me food" and being annoyed when you don't get exactly what you wanted. Here's a framework to write prompts that makes Claude actually useful (in under a minute) 1/ Who "You are a [expertise level] [role] with deep knowledge of [domain/industry]." Without this, Claude defaults to a generic assistant. 2/ What "Your task is to [specific deliverable] for [who it's for]." The clearer the task, the less cycles. 3/ Context Who is your audience: [role, seniority, pain points] What's the situation: [relevant background, what's been tried, what matters] Files to reference: [upload them] This is what separates your answer from everyone else's. 4/ Format → Length: [word count / number of slides / bullets] → Structure: [headers / numbered list] → Tone: [conversational / formal / punchy] → Delivered as: [plain text / markdown / copy-paste ready] This stops Claude from defaulting to generic best practices. 5/ Constraints → Avoid: [words, phrases, styles to stay away from] → Don't: [common tendencies you want to cut] → Never: [hard limits] Without constraints, Claude writes the same for everyone. 6/ Examples "Here are 3–5 examples of how the output should look: [paste them]" "Here is what I don't want: [paste 2–3 bad examples]. Here's why: [explain]" 1 good example can help more than 3 paragraphs of instructions! 7/ Success criteria → Emotion: what should the reader feel? → Intent: what should they do after? → Core problem: what are you really solving? → Detail level: high-level overview vs. deep tactical breakdown → Format check: does it match what you asked for in section 4? This is how you QA the output, without doing it yourself. 8/ Before you begin → Ask clarifying questions if anything is unclear → Don't infer or assume anything → Restate the task in one sentence and confirm before starting This sets the tone before Claude writes a single word. P.S. you can also put this in memory too so you don’t have to repeat yourself. 📌 Want a high-res PDF of this sheet? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network get more out of Claude. ➕ Follow me (Will McTighe) for more like this.
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Will McTighe liked thisWill McTighe liked thisCongratulations to Bending Spoons on their successful listing and the strong start to trading today, up 40%+ as we speak (EV of c$30BN). Incredible execution by the team and banks behind it (J.P. Morgan Matthew Gehl Goldman Sachs Maria Ciani Bassetti). Paving the way for the next generation of ambitious European Tech companies 🚀 cc Thibaut Ceyrolle Mason Edwards Aries Global
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Will McTighe liked thisWill McTighe liked thisOfficially moved into my new apt in SF last night... despite not wanting to for the longest time... And it's been the best decision I've ever made in my career. The people The city The energy It's exactly what I, and our company, needed at such a critical point. I used to be anti-Silicon Valley and anti-tech bro (even though I'm tech bro at heart, can't lie). The culture seemed superficial for many years... everyone felt like posers and it started to feel like everything became about the money and VC's... not about building businesses that ACTUALLY create value or change the world. I'm allergic to shady financial tactics, lying to secure investments, and grifty behavior generally. Silicon Valley felt that way for the longest time, and being a contrarian at heart, I decided I'd never play that game. Well... look at me now. AI has done wonders for the city and the culture here. Almost everyone I meet is working on incredible stuff that genuinely has the potential to disrupt entire industries and add immense value to humanity as a whole. I'm grateful to be a part of this moment in history and can't imagine any other place I'd rather be. If you're in SF or the surrounding area, please shoot me a DM! I'd love to connect over coffee, lunch, drinks, hoops, etc. 🍻
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Will McTighe liked thisWill McTighe liked thisI only speak to my children in Urdu. Some people find this surprising. We live in England. They get homeschooled in English. Their friends speak English. But I think multilingual parents who default to English-only at home are doing their children a massive disservice. I've seen it happen slowly across British Pakistani, British Indian, British Bangladeshi families. English creeps in because it's easier. Because parents worry their kids will fall behind. And gradually the mother tongue fades out. My children will need to talk to their grandparents, who are more comfortable in Urdu. To family in Pakistan who they can actually have a real conversation with, not one mediated through awkward translation. And one day, when they have children of their own, they will want to pass on that tradition too. And by that time if they are clueless on urdu, its too late. But it goes deeper than that. Urdu doesn't just use different words. It has different structures of respect, different emotional registers, different ways of expressing love and frustration and humour. My children access a richer world because of it. A whole different way of thinking that English simply can't replicate. The research backs this up too. Bilingual children consistently outperform monolingual peers in task-switching, attentional control, and cognitive flexibility. It literally reshapes how the brain develops. If you speak a second language at home, speak it to your children. The English will take care of itself. Schools, friends, television, the internet. English is inescapable. The mother tongue only survives if you actively protect it.
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Will McTighe liked thisWill McTighe liked thisMy tech stack changed completely 🫣 All of this happened over the last 12 months. Here’s what I used in 2025 vs what I use now 2026. (note: this is not a sponsored post. I genuinely use and love these products) Email: Gmail → Fyxer Writing: ChatGPT → Claude Code Contracts: Docusign → Anvil Research: Google → ChatGPT Images: Canva → Google Gemini Presentations: Google Slides → Gamma Meetings: Fireflies AI → Granola Typing: Physical keyboard → Wispr Flow Prototyping: Figma → Replit Automations: Zapier → Claude Cowork Productivity System: Notion → Notion (it’s that good) To-do list: IPhone Reminders app → Pokee AI assistant It’s crazy how tools can truly change how you work and 10x your productivity. I’m not telling you to adopt every tool on this list. It’s to assess your bottlenecks and see if there’s a better option. Because I promise you that there’s one out there that will: Save you time, headache, and free you up for more impactful work. And not adopting a tool for the sake of it. Many AI tools are a complete distraction (it’s called shiny object syndrome for a reason). What’s your favorite tool you cannot live without? Drop it below, I’d love to hear about it!
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Will McTighe liked thisWill McTighe liked thisThe AI tool most founders are underusing is the one they're already paying for. Not a new app. Not another integration. Not a different model from a different lab. Claude. The one already open in their browser tab. I see this constantly. People activate the tool, use maybe 20% of what it can do, then complain it isn't transformative. The transformation isn't in the tool. It's in knowing how to actually deploy it. One of the biggest lessons I carried forward was this: The teams that win aren't the ones with the most tools. They're the ones who've gone deepest on the right ones. Claude is worth going deep on. Here's what most people haven't touched yet: → Projects. Persistent workspaces that load your files, preferences, and instructions automatically. No re-explaining yourself every session. → Memory. Claude remembers useful context across chats. Set it up, then let it work. → Style Customisation. Train it on your voice once. It applies it everywhere going forward. → Claude Code. Not a code helper. An autonomous agent that writes, runs, tests, and manages entire projects. → MCP. Connects Claude to your external tools and data sources. Your whole stack, not just a chat window. → Computer Use. Claude navigates interfaces and takes action directly on your screen. → Deep Research. Multi-source reports compiled automatically. Not a summary. A proper research output. → Batch API. Overnight jobs at 50% of the cost. If you're running volume, This changes your unit economics. → Prompt caching. Saves up to 90% on repeated context. Most people have never heard of it. → Agent Teams. Multiple Claude instances collaborating in parallel on large projects. The model lineup matters too. Sonnet 4.6 for daily work. Opus 4.8 for complex reasoning and coding. Haiku 4.5 for speed and scale. Most people are running everything through one model and wondering why results are inconsistent. Learn AI for free 👉 https://lnkd.in/euYZeAdb The infographic above maps all of it. Features, settings, model selection, API reference, and 12 tips you can apply today. This is the guide I wish someone had handed me two years ago. If this is the kind of content you want more of, I post breakdowns like this every week. Know a founder still using Claude like a fancy search bar? Send this their way. What's the feature you stumbled on late that actually changed how you work?
Experience & Education
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WM Media
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Licenses & Certifications
Volunteer Experience
Honors & Awards
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Ones to Watch 2014
FreshMinds
Selected as 1 of 2014's Top 100 UK graduates
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Grimreaper 40 mile Ultramarathon 2012
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40-mile race on trail on the grounds of Grimsthorpe Castle
Completed in 9 hours and 33 minutes
Youngest Participant -
Rugby - U18 Daily Mail Vase Winner 2011
RFU
2011 Daily Mail Vase Winner at Twickenham as part of U18 Solihull School 1st XV Rugby Team
Test Scores
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GMAT
Score: 760 (Top 1%)
Languages
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English
Native or bilingual proficiency
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Spanish
Professional working proficiency
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Chinese
Elementary proficiency
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