Blackthorne: Despite the eventuality of the change, scaling during Q4 would be a miscalculation! That period is critical for publisher & advertisers alike and doing so with Q1 on the horizon would be intolerable!
Mariko: The Anjin shares thoughts on the Privacy Sandbox timeline.
In the wake of Chrome's 3PC deprecation, I wrote about how pubs can create sustainable value in the open exchange w/ audience, partnerships & inventory efficiency.