Emry DowningHall on X: "In the wake of Chrome's 3PC deprecation, I wrote about how pubs can create sustainable value in the open exchange w/ audience, partnerships & inventory efficiency. https://t.co/RE2R4oFJtr"

Emry DowningHall

@EmryDH

In the wake of Chrome's 3PC deprecation, I wrote about how pubs can create sustainable value in the open exchange w/ audience, partnerships & inventory efficiency.

adexchanger.com

Publishers Can Boost Their Value On The Open Exchange – Without Cookies | AdExchanger

Here are some efficiency initiatives that should make publisher inventory more valuable to advertisers, even without third-party cookies.

11:53 AM · Mar 12, 2024·

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