Why directing AI agents is the next step in marketing work
As AI takes on more execution, your value comes from knowing what to delegate, how to evaluate the output, and when to step in.
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Speaking Experience
Susan Ferrari's latest articles
The most valuable AI skill takes 10 minutes a week
Mastering one AI platform matters less than regularly testing what's new and recognizing when the technology changes.
Marketing artificial intelligence (AI)
The marketer’s new playbook for AI-powered competitive intelligence
Competitor analysis goes beyond dashboards and weekly reports. Here’s how to use AI to think ahead instead of catching up.
AI is moving too fast for static strategies
The companies pulling ahead with AI are not predicting the future better than everyone else, they are learning and adapting faster in real time.
Marketing artificial intelligence (AI)
You could already have the data AI needs to deliver value
The challenge is no longer collecting information, but making organizational knowledge accessible when decisions happen.
3 AI shifts reshaping market research
AI is gaining memory, security and self-validation capabilities, turning fragmented research into faster, more connected insight generation.
Marketing artificial intelligence (AI)
Using AI isn’t the same as getting value from it
Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied.
Marketing artificial intelligence (AI)
How NotebookLM turns marketing docs into usable insights
Upload research, reports and campaign data to explore patterns, answer questions and uncover insights from your own material.
Why emotion data is changing how ads get tested
Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media.
Marketing artificial intelligence (AI)
How AI eliminates marketing’s execution constraints
With AI automation absorbing overhead, the competitive edge shifts from execution to vision, judgment and customer understanding.
The free AI tool that exposes messaging gaps on your site
NotebookLM’s Audio Overview lets marketers hear how their site lands with fresh eyes — revealing the gaps that cost attention, trust and conversions.