The CMO’s guide to building an AI-first marketing team
Turn early AI adoption into better workflows, faster execution, and measurable results through training, process improvements, and clear KPIs.
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Margaret Lee's latest articles
Marketing artificial intelligence (AI)
3 AI agents to improve marketing workflows
Pilot AI agents with a shared source of truth, practical KPIs, and human oversight that keeps strategy and quality on track.
How to find and nurture top-notch B2B writers for high-converting content
A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience.
Why bottom-of-the-funnel SEO is the game-changer your B2B needs
BOFU SEO focuses on high-intent keywords to attract prospects ready to convert. Learn how to create content for ready-to-buy prospects.
Email marketing 101: The five basics
Little email things — like signature, subject lines and how to personalize — have a big impact and are easy to overlook.
Paid advertising: Tips to boost qualified leads and reduce costs
Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns.
KPIs that connect: 5 metrics for marketing, sales and product alignment
Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most.
How embedding BDRs into marketing can boost your sales
Learn how leveraging Business Development Representative expertise in marketing can lead to smoother customer journeys, comprehensive sales funnels and increased revenue.