Same team.
10x the output.
Lexi is the agentic customer data platform for omnichannel retailers. Ask questions, build segments, spot opportunities and activate campaigns, all in one conversation.
Lexi makes your customer data trustworthy, then makes it usable by everyone.
A governed retail data foundation and the intelligence to act on it. One platform, working from day one.
The data foundation
Every customer, online and in-store, in one record
Lexi ingests, cleans, unifies and enriches your customer data, product data, transactions, inventory, point of sale, loyalty, reviews, online and in-store, into a single AI-ready dataset.
Identity resolution across every touchpoint
A retail-specific semantic layer so AI understands what your data means
Real-time data access so you can see every change the moment it happens
Experian third-party enrichment
The intelligence
Ask in plain language. Act in the same conversation.
Every answer comes back from your real customer and product data, with the reasoning visible, so you can check it before you act on it.
Build segments, create reports, activate audiences
Track what actually moves the needle
Lexi shows its work and keeps you in control at every step
Margin and propensity models sitting behind every answer
See what Lexi can do
How Lexi works
One conversation. Every step.
Discover
Ask any questions and get the right answers. Lexi surfaces what matters: opportunities, risks, and trends the business might otherwise miss.
Lexi doesn't wait to be asked. It knows what to look for and brings it forward.
Decide
Lexi assembles the relevant context and recommends a course of action, with the reasoning visible and based on your data.
You stay in control, while Lexi builds a plan for what to do next.
Act
Lexi takes action, invoking the right capability for the job at the right moment in the session.
You can turn any insight into a segment, generate reports, create metrics, or activate to integrated tools.
Observe
Track what happened after the action, compared to what was expected.
Every result becomes a data point; not just for your team, but for the platform as a whole.
Learn
The outcome is fed back into what the platform knows, so the next session starts smarter.
Learning is automatic, accumulated, and shared across sessions, teams, and clients.
Built for the whole business
Not just marketing. Everyone who needs a customer answer.
Marketing & CRM
Build the segment and send the campaign, same afternoon.
Help me plan our end-of-season-sale
Build a targeted BFCM campaign using last year's data to inform the strategy
See more use casesIT & data
Teams get access to unified data they can query themselves, and IT gets time back.
Marketing just asked me for a customer list segmented by purchase frequency and average spend. Can they just do this themselves?
See more use casesBuying & planning
Stock what sells and know why it sells, year-round.
Should we expand our denim range next season?
What products are converting one-time buyers into repeat customers?
See more use casesEcommerce
The full customer picture, online and offline.
We’re seeing strong ROAS on our Meta campaigns but CLV from those customers is low. What’s going on?
Which products are high-value customers likely to buy next season?
See more use casesFinance & exec
Understand which customers are actually driving business
Show me revenue by financial quarter for the last two financial years
Which categories are growing in revenue but not in margin?
See more use casesFor everybody
One platform, one set of definitions, every team getting their answer without waiting for anyone.
Request a demoWhy not just use what you've already got?
A fair question. Here's the honest answer for each of the four things retailers usually try first.
What you've got
What it does well
Where it stops
What you've got
An enterprise CDP
What it does well
Serious data infrastructure for technical teams, across any industry.
Where it stops
Twelve to eighteen months to implement, and it hands you plumbing rather than retail outcomes. It stops at the data, not the decision.
What you've got
Your email platform
What it does well
Sending well, to lists and triggers, in ecommerce channels.
Where it stops
It can't see the customer who bought in-store last week, and it optimises its own channel's revenue rather than your margin. Lexi doesn't replace it — the send still happens where your team already works.
What you've got
Ecommerce attribution
What it does well
Telling you which paid ad drove a sale.
Where it stops
Pixels don't tell you who your best customers are, what they're worth, or whether the campaign protected or destroyed margin.
What you've got
ChatGPT and a CSV export
What it does well
Genuinely good analysis, fast, on whatever you paste in.
Where it stops
It can't resolve identity across point of sale, ecommerce and loyalty, can't push a segment anywhere, and creates real privacy exposure the moment customer data is uploaded. The session disappears when the tab closes.
Governed ai
Your data never leaves the platform
Lexi runs entirely within a secure AWS Bedrock environment. No data is shared with Anthropic, OpenAI, or any external model. No personal information is used in AI processing. Every action Lexi takes is permissioned, logged, and reversible.
No PII in AI processing
Guardrails built in
Consistent answers
COMMON QUESTIONS
Good questions. Straight answers.
Can I trust the answers Lexi gives me?
Yes, because Lexi shows its work. Every answer includes what it looked at, how it calculated the result, and why it reached that conclusion. You validate before you act. There's always a human in the loop.
What data does Lexi work with?
Transactions, inventory, point of sale, loyalty, reviews, and online and in-store behaviour, connected into a single customer profile. Lexi resolves identity across every touchpoint, so you're always working from one source of truth.
Is our data secure?
Yes. Lexi runs entirely within a secure AWS Bedrock environment. Your data never leaves the platform, no personal information is used in AI processing, and nothing is shared with external models. All existing privacy controls, consent rules and compliance frameworks stay in place.
Does Lexi replace Klaviyo or our email platform?
No. Lexi tells you who to target, when, and what it's worth. The send still happens where your team already works. Think of it as making the tools you have smarter, not swapping them out.
How long does it take to get started?
Not long. Our team gets your data ingested quickly so you can query it as soon as possible. The onboarding process has been heavily simplified, so it's not just quick, it's easy.
How difficult will it be for our team to learn a new tool?
There's no dashboard to learn and no onboarding course to complete. You ask a question in plain language and it answers, visualises, and tells you what to do next. If your team can use ChatGPT, they can use Lexi.