ET BrandEquity

Did you know? "Googly Woogly Woosh" wasn't born in a boardroom. The magic happened at home when the late, legendary ad man Piyush Pandey pinched his wife Nita’s cheeks. Launched in the 2000s, it completely rewrote Indian skincare advertising by trading unattainable beauty standards for warm affection and soft, touchable skin. The new ad has a plot twist: it targets young Gen Z, and boys, too. Group CCOs, India: Kainaz Karmakar, Harshad Rajadhyaksha, sukesh nayak WPP Creative CEO, India / Executive Chairperson, Ogilvy India: Hephzibah Pathak Sr. ECD & Copywriter: Tanuja Bhat Creative Team: Siddesh Telang, Aditi Khokhani, Avril Torres, Niraj Sahani, Arunima Kukreja Associate President, Account Management: Chitralekha Chetia  Account management Team: Simran Venessa Pradhan, Vidhi Sanghvi Associate President, Brand Planning: Abigail Dias Brand Planning Team: Vinit J., Sudakshin Shetty Team POND’s India (HUL): Sunanda Khaitan, Bhavna Verma, Moushumi Daimari, Aakanksha Chande Production house: Nirvana Films Director: Prakash Varma Executive Producer: Sneha Iype

At ETBrandEquity Brand World Summit 2026, Saakshi Verma Menon, CMO – Foods, PepsiCo, shares why culture is not just a marketing layer but the foundation of brand building. From uncovering consumer insights to shaping products, propositions, and communication, she explains how cultural understanding influences every stage of the marketing process. As she highlights, India's diversity demands that brands move beyond a one-size-fits-all approach and build relevance by embedding culture into every decision they make. Know More: https://lnkd.in/f9RzJCu #ETBWS2026 #BrandWorldSummit #ETBrandEquity #PepsiCo #CultureMarketing #BrandStrategy #ConsumerInsights #MarketingLeadership #FutureOfMarketing #BrandBuilding

The best price disappears tonight. Secure your place at the 8th Edition of ETBrandEquity DigiPlus Fest 2026 at the Super Early Bird price of ₹12,500 + taxes, against the standard price of ₹25,000 + taxes. Join the leaders shaping the future of digital marketing. Super Early Bird deadline: 31 July 2026 25 September 2026 | Gurugram Express Interest: https://lnkd.in/gnfiyxcP #ETDIGIPLUS #DigiPlusFest2026 #ETBrandEquity #DigitalMarketing #DigitalAdvertising #AdTech #MarTech

Last chance. 50% off ends today. If you've been planning to attend the ETBrandEquity MarTech+ Summit 2026, this is your final opportunity to secure your seat at the Super Early Bird price. Join India’s leading marketing and technology leaders as they come together to discuss the realities of modern marketing—from AI and customer experience to data, automation, and the future of martech. Super Early Bird Offer Ends Today! 24th September 2026 | The Leela Ambience, Gurugram Express Interest: https://lnkd.in/dYkHkA6c #ETMarTech #ETBrandEquity #MarTechSummit #MarketingTechnology #AIinMarketing #DataDrivenMarketing #CustomerExperience #MarketingInnovation #CMO #MarTech

#BrandConnectInitiative The biggest challenge for marketers today isn’t reaching consumers—it’s staying relevant across a fragmented, fast-moving digital world. People move seamlessly between streaming platforms, creators, marketplaces, and social media, making decisions across multiple touchpoints. The brands that win are the ones that connect culture, context, and commerce into one unified strategy. In this episode of FunnelEdge, presented by ETBrandEquity in association with Amazon Ads, industry leaders discuss how full-funnel marketing, behavioral insights, and cultural relevance are reshaping the future of brand building. The Panel: Garima Dikshit, Director Marketing, Levi’s India Manas Gupta, Head of Marketing, Lenovo India Ajay Sharma, Head Sales (CEPC, Hardlines & Softlines), Amazon Ads India Devesh Gupta, Lead Content & Community, ETBrandEquity (Session Moderator) Watch now: https://lnkd.in/gC2CxBAd #FunnelEdge #ETBrandEquity #AmazonAds #MarketingStrategy #FullFunnelMarketing #BrandBuilding #ConsumerInsights #LevisIndia #Lenovo #DigitalAdvertising #RetailMedia #MarketingLeadership

Cricket meets motorsport as Jemimah Rodrigues joins the F1 Sim Racing India Open 2026 as Brand Ambassador. The association reflects Formula 1's growing appeal among younger and more diverse audiences, while highlighting the rising momentum of sim racing and esports in India. As the lines between traditional sports, gaming, and entertainment continue to blur, what role will athlete-led partnerships play in accelerating fan engagement? Read the full story: https://lnkd.in/gtG4fBRP #JemimahRodrigues #F1 #SimRacing #Esports #SportsMarketing #ETBrandEquity

#BrandConnectInitiative Consumers aren't tuning brands out. They're tuning out interruptions. In this episode of "Off The Record", presented by ETBrandEquity and Spotify Advertising, Shweta Dalal, Marketing Director, NIVEA INDIA, shares how the brand is building relevance through cultural fluency, moment marketing and multi format play rather than traditional demographic targeting. From launching NIVEA Soft Daily UV to creating platform-native experiences, the conversation explores what it takes for a century-old brand to stay relevant with a new generation of consumers. Watch the full episode - https://lnkd.in/gVh9THe5 #OffTheRecord #ETBrandEquity #SpotifyAdvertising #Marketing #BrandStrategy #NIVEA #ConsumerInsights

Publicis Groupe has challenged India’s antitrust regulator over the naming of its global brand in an advertising industry investigation, arguing that its Indian legal entity should have been identified instead. The legal dispute has delayed the CCI’s wider probe into suspected collusion over advertising rates and discounts involving some of the world’s largest agency networks. #Publicis #AdvertisingIndustry #Antitrust #CCI #MediaIndustry #ETBrandEquity

#BrandConnectInitiative Gaming is no longer just entertainment—it's a cultural phenomenon. As AI reshapes what a PC can do, brands must evolve with changing consumer ambitions. Manas Gupta, Head of Marketing, Lenovo, shares how Lenovo is staying relevant across students, creators, gamers, and aspiring streamers by making technology more accessible and meaningful. #FunnelEdge #Lenovo #Gaming #AI #MarketingStrategy #BrandBuilding #ConsumerBehavior #ETBrandEquity

The theme is set. The next chapter of digital marketing begins here. As technology, commerce, content and consumer behaviour rapidly converge, the industry must move beyond growth narratives towards measurable impact, intelligent infrastructure and sustainable profitability. At the 8th Edition of DigiPlus Fest, India’s leading brands, platforms, agencies and technology leaders will decode the digital growth —from the lens of AI-powered media buying, content creation, search, creator led influencer marketing, storytelling, and much more. Join us as strategy meets scale and the industry comes together to shape what’s next. 25 September 2026 | Delhi NCR Explore more and register: https://lnkd.in/gnfiyxcP #ETDIGIPLUS #DigiPlusFest2026 #ETBrandEquity #DigitalMarketing #DigitalAdvertising #MarketingInnovation #AdTech #MarTech