ADGULLY

Congratulations to all the distinguished winners on your honorable recognition at the #MAAAwards2026 (CMOs’ Charcha 2026 – Kolkata Chapter)! 🏆✨ Your award winning work across marketing, digital innovation, talent management and creative strategy reflects the power of impactful storytelling and vision. We are proud to celebrate your achievements and the outstanding work that continues to set new benchmarks in marketing and advertising excellence. Pratik Rao | SAMRAT SENGUPTA | Aanton Mookherjee | Sanjeev Dassani | Promita Saha Kha | Sandipan Sengupta | #SameeraHossain | Sambrita Misra | Saaket Tharad | Sandipan Aich | Saijal Jain | Shalini Sen | Rawbare | Bijoya A Ghosh | Sudhir Nair | Sunil Pinto #CMOsCharcha2026 #MAAAwards2026 #Adgully #MarketingExcellence #AdvertisingAwards #BrandStrategy #DigitalInnovation #CreativeExcellence

Congratulations to all the distinguished winners on your honorable recognition at the #MAAAwards2026 (CMOs’ Charcha 2026 – Kolkata Chapter)! 🏆✨ Your award winning work across marketing, digital innovation, talent management and creative strategy reflects the power of impactful storytelling and vision. We are proud to celebrate your achievements and the outstanding work that continues to set new benchmarks in marketing and advertising excellence. #ABPOne | Adbuffs | YUWEUS | Co-Create Network | UltraTech Cement | Green Entertainment | #BuzzInsect | Bikram Das | Soura Chakraborty | #LopamudraMondal | Rajeshree Kasle | Bijoya A Ghosh | Sudhir Nair | Sunil Pinto #CMOsCharcha2026 #MAAAwards2026 #Adgully #MarketingExcellence #AdvertisingAwards #BrandStrategy #DigitalInnovation #CreativeExcellence

Emotion over promotion: The evolution of Friendship Day marketing Friendship Day 2026 sees brands turn everyday bonds, shared memories and digital conversations into engaging moments of emotional storytelling, with campaigns from airtel, Tata Mutual Fund, Parle Biscuits Pvt. Ltd. (Parle-G), Lotte India Corporation Private Limited (Lotte Pepero?), Mattel, Inc. UNO, McDonald's, Myntra and others capturing the spirit of friendship in creative ways. Read more: https://lnkd.in/dkqADzJ4 ✍ Muskan Sharma #FriendshipDay #FriendshipDay2026 #MomentMarketing #BrandCampaigns #Marketing #Advertising #DigitalMarketing #BrandBuilding #CreativeCampaigns

𝐂𝐚𝐧 𝐄𝐚𝐬𝐭𝐞𝐫𝐧 𝐈𝐧𝐝𝐢𝐚 𝐛𝐞𝐜𝐨𝐦𝐞 𝐭𝐡𝐞 𝐛𝐢𝐫𝐭𝐡𝐩𝐥𝐚𝐜𝐞 𝐨𝐟 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐧𝐞𝐱𝐭 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐬? This compelling fireside chat from CMOs' Charcha | Kolkata Chapter 2026 explores what it takes for regional brands to break boundaries and scale nationally. Industry leaders discuss the opportunities, challenges and mindset shifts required to transform local success into nationwide impact. Moderated by Uday Mohan (COO, Havas Media Network & Arena India), the session features Himanshu Saxena (Managing Director, BBH India & President – North & East, Saatchi & Saatchi and Propagate India) and Maneesh Mishra (Chief Product & Marketing Officer, Bandhan Life), who share valuable perspectives on brand building, storytelling, consumer insights, entrepreneurship and strategic growth. As India's economic landscape evolves, the conversation reinforces an important message: great brands aren't defined by where they begin but by how boldly they scale. 🎥 Watch the full discussion: https://lnkd.in/dMPzmCm3 Read full article: https://lnkd.in/dbd5q-Yn Read related Stories: https://lnkd.in/dXwmn2Vp Do you think regional identity is a competitive advantage or a barrier when building a national brand? #CMOsCharcha #CMOCharcha2026 #BrandBuilding #BusinessGrowth #Marketing #BrandStrategy #Entrepreneurship #EasternIndia #IndianBrands #Leadership #ScaleUp #Adgully

Artificial Intelligence is no longer just a tool for content creation it's redefining how brands connect, innovate and grow. In this insightful session from CMOs' Charcha | Kolkata Chapter 2026, marketing and industry leaders explore how AI is transforming the advertising landscape through hyperlocal communication, consumer intelligence, personalization, creative collaboration and data driven decision making. As AI continues to reshape marketing, one question remains at the forefront: How can brands leverage technology while preserving authenticity and creativity? 🎥 Watch the full session: https://lnkd.in/dUnp-HHP Read full article: https://lnkd.in/duxyPKYT Read related Stories: https://lnkd.in/dXwmn2Vp What role do you think AI will play in shaping the next generation of brand storytelling and customer engagement? Ritusmita Biswas | Gourav Sinha | Subhro Sarkar | Pranay Punjabi | Mouli Neogi | Manish Sharma #CMOsCharcha #CMOCharcha2026 #AI #ArtificialIntelligence #AIMarketing #Advertising #DigitalMarketing #MarketingLeadership #Personalization #Localization #Adgully

In today's crowded digital landscape, are impressions, clicks and reach enough to measure campaign success or is attention the metric that truly matters? This engaging panel discussion from CMOs' Charcha | Kolkata Chapter 2026 brings together leading marketing and media experts to explore how brands are redefining success by focusing on consumer attention, meaningful engagement and campaign effectiveness. From evolving consumer behavior and AI driven marketing to media measurement and the future of digital advertising, the conversation offers valuable insights for marketers looking to build impactful campaigns in an increasingly fragmented media ecosystem. Featuring industry leaders from Teamology Softech And Media Services Pvt Ltd, Hybrid, Vertoz, Aviva India, WPP Media, YUWEUS, and Dollar Industries Ltd, this session is packed with actionable perspectives on the future of marketing measurement. 🎥 Watch the full discussion and join the conversation: https://lnkd.in/d8CmVuGe Read related Stories: https://lnkd.in/dXwmn2Vp Do you believe Attention will become the defining KPI for modern marketing or will traditional metrics continue to hold their ground? Lawrence Suchitha| Sushaant C. | Hiren Shah | Harshit Agrawal | Durga Bhattacharyya | Sanjeev Dassani | SHANTANU BANERJEE #CMOsCharcha #CMOCharcha2026 #Marketing #AttentionEconomy #MarketingMetrics #BrandMarketing #DigitalMarketing #Advertising #MediaPlanning #CampaignSuccess #Adgully

𝐋𝐞𝐠𝐚𝐜𝐲 𝐚𝐥𝐨𝐧𝐞 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐠𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞 𝐥𝐨𝐧𝐠𝐞𝐯𝐢𝐭𝐲, 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 𝐝𝐨𝐞𝐬. At CMOs' Charcha | Kolkata Chapter 2026, Anirban Banerjee shares compelling insights into why some iconic brands continue to thrive while others fade away. Drawing from Eveready Industries India Ltd's transformation journey, he explores the importance of evolving with changing consumer expectations, embracing digital marketing, fostering innovation and staying connected with new generations. This session is a valuable watch for marketers, business leaders and brand custodians looking to build brands that stand the test of time. 🎥 Watch the full conversation: https://lnkd.in/dAbZP_iA Read the full article: https://lnkd.in/dUxsxgkg Read related Stories: https://lnkd.in/dXwmn2Vp What do you think is the biggest challenge legacy brands face in staying relevant in today's rapidly evolving market? #CMOsCharcha #CMOCharcha2026 #Kolkata #AnirbanBanerjee #Eveready #LegacyBrands #BrandStrategy #BrandMarketing #BrandTransformation #MarketingLeadership #DigitalMarketing #Adgully

As industries embrace AI and digital transformation, the future belongs to regions that combine visionary policies with innovation driven growth. In this keynote from CMOs' Charcha | Kolkata Chapter 2026, Shri Tapas Roy, Hon'ble Minister of Industry, Commerce, Public Enterprises & Industrial Reconstruction, Government of West Bengal, shares the state's vision for industrial development, AI adoption, infrastructure expansion, Global Capability Centers (GCCs) and investment led economic transformation. The session highlights how policy, technology and industry collaboration can accelerate economic growth and position Eastern India as a key driver of India's next phase of innovation. 🎥 Watch the full keynote: https://lnkd.in/d6cxpan4 Read full article: https://lnkd.in/dcZEhkTY Read related Stories: https://lnkd.in/dXwmn2Vp What role do you think AI and public policy will play in shaping the next generation of industrial growth? #CMOsCharcha #Kolkata2026 #AI #IndustrialGrowth #BusinessStrategy #EconomicGrowth #Investment #Infrastructure #GCC #FutureOfWork #PublicPolicy #Technology #India #Adgully

Technology alone is not a competitive advantage anymore: Yuvraj Sarda, Volvo Group CE India As India enters a new infrastructure growth cycle, construction equipment manufacturers are being challenged to deliver more than powerful and reliable machines, with customers demanding smarter technology, stronger service ecosystems and sustainable solutions that improve productivity. Yuvraj Sarda of Volvo Construction Equipment India shares his perspective on electrification, digital fleet management, evolving customer expectations and how technology, service and trust are coming together to shape the industry’s future. Read more: https://lnkd.in/d3rvvayV ✍ Eshika Chopra #VolvoConstructionEquipment #InfrastructureGrowth #ConstructionIndustry #EMobility #Electrification #FleetManagement #ConnectedTechnology #SustainableConstruction #CustomerExperience #B2BMarketing #InfrastructureDevelopmen

Trendspotting: Ramayana trailer & missing Hanuman; Latent’s bonus episode FOMO From the mystery around Hanuman’s missing reveal in the Ramayana trailer to the FOMO created by India’s Got Latent’s exclusive bonus episode, this week’s internet conversations showed how curiosity, exclusivity and fan culture can turn entertainment moments into powerful marketing engines. Musafir Cafe sparked travel interest through authentic storytelling, Marvel transformed landmarks into shareable fan experiences, while The Traitors got audiences predicting alliances before the game even began. Read more: https://lnkd.in/dNqCAgrn ✍ Eshika Chopra #TrendingNow #DigitalMarketing #EntertainmentMarketing #ViralMarketing #SocialMediaTrends #BrandStrategy #ContentMarketing #FanCulture #AudienceEngagement #Ramayana #IndiasGotLatent #MusafirCafe #Marvel #TheTraitors