Nir Shilo

This weekend, I joined a live broadcast on an economic news program, where I was asked about the growing trend of workforce reductions in tech companies investing heavily in AI. My perspective: AI is shifting from a tool to infrastructure. As a result, some roles that once required human effort are no longer needed in the same way - but that doesn’t make people less relevant. It simply shifts them to different, often more critical, points in the process. It means that while AI doesn’t reduce the need for humans - it changes where they create value. And when humans operate at more critical decision points within almost fully automated processes, it becomes even more important to understand and monitor them - and that’s exactly where Buzzy Platform comes in.

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Had a fascinating deep dive with Danny Roup TV10 Israel regarding the macro dynamics shaping the current global tech landscape. From the turbulence surrounding tech giants like SpaceX to OpenAI’s strategic decision to push its public debut to 2027 (at least for now), we are witnessing a fundamental shift in how industry leaders approach public markets. While patience often pays off, balancing strategic timing with market volatility remains a high-stakes challenge for today's leadership. One thing is certain - the coming months in this space are going to be fascinating to watch. Big thanks to Danny for the insightful discussion, and to the talent behind the scenes at the channel, Eran Tiefenbrunn nadav ehrenfeld. ⚡ #OpenAI #SpaceX #IPO #TechTrends #AIRevolution #GlobalMarkets

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Investor Summit highlight, Odysight.ai discusses its expanding presence across aerospace and defense, including key integrations, partnerships, and recent contract wins with major industry and government organizations. 🎥 Watch the clip for more on Odysight.aiOdysight.ai discusses its expanding presence across aerospace and defense, including key integrations, partnerships, and recent contract wins with major industry and government organizations. 🎥 Watch the clip for more on Odysight.ai’s latest developments and growth across the aerospace and defense industry.

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If you haven’t heard of TechHeal yet, we’re proud to help share what they’re setting out to do. TechHeal officially launched yesterday, bringing together therapists, senior leaders from Israel’s tech industry, and people coping with PTSD. Together, they’ll work on technological solutions for real challenges faced by people living with post-traumatic stress. The project is led by Michal Hershkovitz and created by TechGym in collaboration with Metiv | The Israel Psychotrauma Center. It’s an incredible initiative, and we’re proud to support it as sponsors. Link to the project’s website in the first comment.

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Terminology and language. In my academic research, I focus on strategic and intelligence cultures. One way of doing this is studying the terminologies that security systems use. Language reveals so many aspects of ideas and action. Of culture. In my advisory and research work for defense and intelligence companies, I see that companies often struggle with truly knowing their existing and potential clients. One way of doing this is understanding the professional language these clients use. Once again, the terms and frameworks reveal culture, needs, pains, etc. And these are effective tools for improving strategy, product, marketing, and sales. (In the picture: a specific language I have become rather fluent in over the years). #intelligence #privatesectorintelligence #defensetech #intelligencetech #investigations

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🎙️ I sat down with Col. (res.) Merav Davidovits the other day for the latest Defense and Tech podcast. We spoke about about the gap between polished prototypes and the brutal, unpredictable reality of the battlefield, and it’s a gap that costs real impact. And she didn’t sugarcoat it. What stood out is her call for founders to get much closer to the operational world they’re trying to serve. Not just meeting soldiers for a photo op, but truly understanding how decisions are made under pressure, how systems integrate, and what “good enough” looks like when lives are on the line. It’s a powerful reminder that in defense tech, success isn’t measured by pitch decks or slick videos. It’s measured by whether your solution can survive contact with a messy reality, and actually help the warfighter when they need it most. Link to listen in the first comment 👇🏻

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Hey everyone! I recently had a great conversation with the team at ice.co.il and the interview is now live. We dove into what it really means to lead marketing in the defense-tech space: positioning complex systems, building trust in global markets, and why in our world, credibility is everything. It was also a chance for me to reflect on the journey that led me to TSG and why I believe marketing should be a true growth engine, even (and especially) in high-stakes industries. If you’re curious about what it takes to build and scale a defense technology brand in today’s reality - you may find this worth a read.

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A year ago, every organization wanted to adopt AI. But who will pay for it - and where will the electricity come from? 🔌 Leading Israeli tech companies are already realizing that cloud infrastructure alone won’t be enough. GenAI demand is exceeding every forecast. Power grids are being stretched, costs are soaring and CEOs are beginning to feel real “bill shock.” It’s becoming clear that AI isn’t just software - it’s infrastructure. And that infrastructure can’t scale if we continue to think in cloud-only terms. In her new article in Calcalist כלכליסט, Marina Risher, Senior Product Manager for Secure Regulatory Solutions at AudioCodes, outlines a way out of the cloud cost trap: adopting a hybrid architecture that combines a sovereign cloud with strong on-prem and edge capabilities, alongside efficient models that reduce energy consumption, lower costs, preserve data sovereignty and most importantly - ensure business continuity even when electricity starts to run out. 👇 Read the full article in the comments! 👇 #AI #GenAI #OnPrem #Energy #ThoughtLeadership CTech by Calcalist

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Great to see Orca AI and Yarden Gross included in Viola Ventures’ DefenseTech leaders list, highlighting companies making a dent in Israel’s defense tech ecosystem. Maritime defense tech is clearly on the map! Also interesting to see how much of this space is opening up to technologies that were already built and proven in the commercial world. That was our approach at Orca AI too - take something already running at scale across fleets and build on top of it to fit the reality of navies and coast guards: running locally, in real time, and in degraded conditions. Moving from product-ready to operational and deployed very quickly, which matters when situations like Hormuz come up. Proud of our defense team and the work they've been putting in! Thanks to Viola Ventures and Alex Shmulovich for the recognition and for paying attention to what’s being built in this space! Full list: https://lnkd.in/d7nQg7bX

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