Neta Shani

The best way to talk about your own product is often by looking closely at someone else’s. I recently ran a Competitor Spotlight on one of the major players in our market. Instead of buzzwords and strategy slides, we focused on the practical side - where their advantage actually shows up for customers, and where it doesn’t. One question from the team really stuck: “Where does the customer feel the value in the first week, not just hear about it in the demo?” That question cut through the noise and pushed us into the real user experience - friction points, small product decisions, and the gaps that actually matter. These are the moments I enjoy most as an analyst, when research turns into a concrete product conversation. #CompetitiveIntelligence #CustomerExperience #ProductStrategy

12

‏1‏ ‏תגובה‏

As of this morning, Israel's marketing industry stops guessing. As Technical Support Specialist at Humanz, my work happens behind the scenes: making sure the numbers are real. That every view, conversion and sale lands on the right campaign, the right creator, the right brand. So when a benchmark like this comes out, I know exactly how solid the data underneath it is. And the numbers speak for themselves: an average organic ROI of 5.2×, from hundreds of organic-only campaigns - no boosting, no paid impressions. Real, measured performance, not estimates. That's the difference between influencer marketing that feels right, and influencer marketing you can measure, manage and improve. The era of gut feelings is officially over. Don't stay on the wrong side of the benchmark. Head over and leave your details >> https://lnkd.in/drF-BbFT

39

‏18‏ ‏תגובות‏

"תסכול וכישלון בעבודה הם לא סימן שהגיע הזמן לעזוב" - Batsheva Schilat "Frustration and failure at work are not a sign that it's time to leave" Wolt Benefits and Lunch Break spoke with Fullpath's Batshi Schilat and other Employee Experience Managers about what works, what doesn't, and what has changed in employee expectations. https://lnkd.in/dZVgPrSG

23

‏1‏ ‏תגובה‏

𝗚𝗹𝗼𝗯𝗮𝗹 𝗵𝗶𝗿𝗶𝗻𝗴 𝗿𝗮𝗿𝗲𝗹𝘆 𝗳𝗮𝗶𝗹𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲. 𝗜𝘁 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗹𝗲𝘃𝗲𝗹. Many Israeli companies expanding globally treat compliance as the top priority, and rightly so. But in conversations with HR teams, what often comes up alongside it is the employee experience. Slow responses, unclear communication, and weak onboarding from global employment providers don’t just frustrate employees. They make everything harder to manage over time. The challenge is that many teams aren’t always aware there are providers that treat compliance as the foundation, while also investing heavily in the employee experience. My focus is on helping IL companies hire globally with both strong compliance and a smooth, well-supported experience for employees from day one. #globalhiring #israelitech #hrleadership #employeeexperience #compliance #eor #futureofwork #cx

17

Best meeting format I've seen in years. Last week I was in SF for a marketers dinner hosted by Tim Soulo, CMO of Ahrefs. I've worked from home since Covid. Got used to it. But I try to travel at least once a month to spend time with people in person. Zoom can't replace the energy of a room full of marketers sharing real challenges. The format was brilliant: → 15 minutes per person in the hot seat → One roundtable, one conversation → Everyone focused on helping that person solve their challenge No side conversations. No multitasking. Just 15 minutes of the room's full attention on you. Everyone gets to speak. Everyone gets to share their challenges. Almost like a therapy session, but for marketers. 😅 I've already been adopting this at RSA this week. Thank you Tim Soulo for hosting. 🙏

44

‏9‏ ‏תגובות‏

🎬 Two days of learning, creating, and connecting.   Recently, the 5th cohort of the TalkIsrael Foundation x ISRAEL-is Creator Lab came together for a two-day content seminar. It was a chance for the creators to step away from the usual routine and dive deeper into storytelling, creativity, and content creation.   Throughout the seminar, creators sharpened their on-camera skills, explored how to build a strong and authentic personal brand, and experimented with new ways to tell stories through video.   But the real highlight was putting everything into practice. During our Content Challenge, creators worked in teams to develop, film, and produce their own content; turning ideas into stories and showcasing different sides of Israel through their unique perspectives.   The two days were also about connecting beyond the content: sharing experiences, hearing personal stories, and building relationships within a growing community of creators.   We’re so proud of how far this cohort has come, and we’re excited to see what they create next.   A big thank you to our partners at Israel-is and to everyone who helped make these two days possible. ❤️🇮🇱

39

‏31‏ ‏תגובות‏

I LOOOOOOVE meeting customers Honestly? This is one of my favorite parts of the job. As a PMM, this is where the good stuff comes from. Better product, better messaging, all of it starts with knowing your customers for real. From hearing how they actually use WiseStamp, what they love (& what annoys them), and to learning from their specific use cases. You can read all the data you want. Nothing beats a real person talking about your product. Yaki Shlomo it was great spending time with you at the beautiful Mindspace offices.

25

It doesn’t matter how polished your PDF looks If no one reads it, it’s not training. Long documents. Clunky slide decks. Static intranet pages. These formats don’t work for today’s teams—especially on the frontline. The problem isn’t the content. It’s the delivery. Training should be: ✅ Easy to access ✅ Fast to consume ✅ Engaging enough to stick That’s what we do at Bites. We turn critical info into short videos, real voiceovers, subtitles, and visuals—delivered directly to the employee’s phone. It’s not just more fun. It drives better retention, faster action, and real business results.

36

‏8‏ ‏תגובות‏

Over the past weeks, I’ve been exploring a concept I call VibeHub: an internal, IP-restricted platform that enables non-developers to build, share, and use AI-powered internal tools — using today’s existing AI coding assistants, but in a controlled, enterprise-ready way. This balances creativity with governance, speed with safety, and experimentation with real business impact. At a glance: •⁠ ⁠An internal web portal that feels like an app store for employees •⁠ ⁠A secure home for internal tools and prototypes built by “Vibe Coders” across the company •⁠ ⁠A bootstrap flow to initialize new apps from a pre-built skeleton that already includes ~80% of production standards: observability, pipelines, security checks, access control, and R&D best practices •⁠ ⁠A clear handoff model: when a prototype proves value and needs scale, sensitive data, or customer exposure — R&D takes ownership and migrates it to full production quickly (the remaining ~20%) As part of my new role as Head of AI Enablement at Papaya Global, this is one of the concepts I’m actively exploring how to implement internally — empowering all employees to build, while keeping our engineering, security, and ownership standards without compromising. I presented this concept yesterday at Cursor Israel’s AI Coding Tools event, hosted by monday.com and led by Eliezer Steinbock — many thanks to Eli for organizing and making this happen. I’ll be sharing the full presentation soon. Vibe coding doesn’t have to be chaotic. With the right platform, it can be a force multiplier. 🤖⚙️ #cursor #vibecoding #claude #security #innovation

115

‏11‏ ‏תגובות‏