PAPAYA

Had a great time speaking at Israel Mobile Summit #IMS on a panel about retargeting as a multi-team effort, alongside Limor Cohen, with Barr Vizel moderating. We talked about how retargeting has become key to growing user value, and why it only works when several teams work closely together (like it does for PAPAYA 😎). Thank you, Ofir Leitner for the invite. Grateful for days like this, getting together with great people in the industry and talking shop. #IMS #Retargeting #MobileGaming #UserAcquisition #AdTech

Arriving with a bit of a fashionable delay, I want to summarize my truly amazing experience speaking at the recent UA Society. I presented PAPAYA’s year-long journey, compiling our roadmap for non-traditional funnels, sharing a personal story that highlighted how true teamwork and dedication deeply impact our business. This journey perfectly reflects my approach to both marketing and life: there is always something that can be done, and always something worth trying. As much as I enjoyed presenting, I equally loved listening to the other insightful speakers and catching up with industry friends. A massive thank you to Hazel Puza for the invitation and to Adikteev for making it happen. A special shoutout to Yulia Reznikov for yet again being the perfect company, and to Uri Pearl for enabling this and helping perfect our joint story!

אתמול הגענו למשרדים של PAPAYA, ואיזה מפגש זה היה! 🔥 וכשחברת גיימינג מקבלת מדים לליגת גיימינג... הלחץ קצת יותר גבוה 😄 החבר'ה קיבלו תדרוך מלא לקראת העונה, ומהרגע שעלו על המדים הרשמיים של ליגת Mates FC HTZone, הם לא הורידו אותם! התגובות, המחמאות והחיוכים מהקולגות במשרד היו ואוו אחד גדול! תודה גדולה ל- Idit Fichman על החיבור הקוסמי מהרגע הראשון 🙏 נתראה במחזור הראשון, נצלו את יתרון הביתיות!

Stepping onto the DataBites Live Podcast 🎙️ was a real leap out of my comfort zone.  When Tali Fulman, our VP Data, first suggested I step onto the DataBites Live Podcast 🎙️ at hayaData Conference, I was definitely hesitant at first. But once you jump into the deep end, you realize just how much value you have to share. Talking about our day-to-day work at PAPAYA - especially managing A/B testing at scale - was a huge reminder of the impact we're making. We covered everything from leading data teams in the AI era to driving real business decisions through analytics.  Can't wait for the episode to drop! 🎧 Stay tuned. Adaya Tal, Nicole Ginosar (Herszkowicz)