Trends & Insights
Explore our insights into the trends and topics shaping the future of hospitality.
The New Triple Return on Business Travel
How Return on Experience, Time, and Carbon are redefining the value hotels deliver.
In Focus
Deep-dive into our selection of the moment.
Experiential Travel Trends: ALL x Globetrender Report
A new report reveals the rise of the "guest experiential economy," where travelers prioritize emotional value over destination when planning their next trip.
25% search by mood: Our research indicates a major shift where travelers begin their search based on how they want to feel rather than where they want to go.
Business model evolution: Discover how revenue streams are diversifying beyond traditional accommodation into immersive experiences and exclusive access.
Building Sustainable Hospitality: Insights from Leaders
ESG initiatives are vital in today’s evolving hospitality landscape. A recent roundtable with Agnès Roquefort (Accor's Global CDO, Luxury & Lifestyle) and industry leaders highlights how ESG shapes Accor's development, owner relations, and sustainable solutions.
Carbon-neutral investments: Discover how owners benefit from increasing real estate value and reducing operational costs.
Talent the key to success: Sustainability is a long-term commitment requiring active talent engagement.
Rethinking Spa and Wellness Design for a Modern Era
Wellness today is a essential driver in the hospitality industry. Exclusive Accor research of 7,500 consumers across six countries reveals that well-being is a priority for 79% of guests.
Innnovative design: Discover how we and our world-leading hospitality brands are approaching wellness design at spas and spaces throughout our global network.
Priorities for well-being: How Accor is advancing innovative ways to deliver wellness through many of our brands.
The New Quality of Time: Insights Report
From Change To Opportunity. The perception of time is changing. We delve into how the shifting tempo of today’s world is impacting hospitality, and the business opportunities that creates.
Slowing down: Discover how our accelerated lifestyles lead to a growing need for mindful disconnection and wellness-oriented breaks.
Blended living: Work and leisure are merged like never before. Discover how hotels are innovating and evolving to support this trend.
Experiential Travel Trends: ALL x Globetrender Report
A new report reveals the rise of the "guest experiential economy," where travelers prioritize emotional value over destination when planning their next trip.
25% search by mood: Our research indicates a major shift where travelers begin their search based on how they want to feel rather than where they want to go.
Business model evolution: Discover how revenue streams are diversifying beyond traditional accommodation into immersive experiences and exclusive access.
Building Sustainable Hospitality: Insights from Leaders
ESG initiatives are vital in today’s evolving hospitality landscape. A recent roundtable with Agnès Roquefort (Accor's Global CDO, Luxury & Lifestyle) and industry leaders highlights how ESG shapes Accor's development, owner relations, and sustainable solutions.
Carbon-neutral investments: Discover how owners benefit from increasing real estate value and reducing operational costs.
Talent the key to success: Sustainability is a long-term commitment requiring active talent engagement.
Rethinking Spa and Wellness Design for a Modern Era
Wellness today is a essential driver in the hospitality industry. Exclusive Accor research of 7,500 consumers across six countries reveals that well-being is a priority for 79% of guests.
Innnovative design: Discover how we and our world-leading hospitality brands are approaching wellness design at spas and spaces throughout our global network.
Priorities for well-being: How Accor is advancing innovative ways to deliver wellness through many of our brands.
The New Quality of Time: Insights Report
From Change To Opportunity. The perception of time is changing. We delve into how the shifting tempo of today’s world is impacting hospitality, and the business opportunities that creates.
Slowing down: Discover how our accelerated lifestyles lead to a growing need for mindful disconnection and wellness-oriented breaks.
Blended living: Work and leisure are merged like never before. Discover how hotels are innovating and evolving to support this trend.
Explore More Trends & Insights
Inside the Experiential Dining Boom
The F&B Report from Accor x Skift
TAKING ACTION TO PROTECT OUR OCEANS
Novotel’s Positive Impact Plan for Oceans