Accor

Culture has the power to travel, connect, and open new perspectives. Accor is proud to support the Art Explora Festival since its inception, a travelling festival hosted on the world’s first museum boat, sailing across the Mediterranean. With more than 400 participating artists, and nearly 130,000 visitors welcomed in 2025, this journey is a powerful reminder of what Accor and Art Explora share in common: bringing culture closer to people, city after city. Thank you to Art Explora and all the teams involved for the energy and commitment behind every stopover. We look forward to the adventure continuing in 2026, expanding from the Mediterranean to the Atlantic, with upcoming stopovers including Barcelona, Cascais, and Le Havre.

Novotel Hotels unveils Longevity Everyday, a new vision designed to support guests’ wellbeing and quality of life. Built around four pillars: Sleep, Eat, Move, and Meet, it brings a clear and practical framework to help guests feel energized and grounded while travelling, through experiences that are easy to adopt and consistent from one stay to the next. For Accor, it’s a strong example of how our brands translate evolving guest needs into concrete, scalable experiences. Explore more about it here: https://lnkd.in/eXCY_5Ja

January marks a strong start to the year, with new hotel openings reinforcing Accor’s global development momentum across key destinations. This month, we’re proud to welcome new addresses to our portfolio: Movenpick Dubai Creek Sofitel Riyadh Hotel & Convention Centre Swissôtel Marianske Lazne TRIBE Den Haag Centraal Hotel Rathauspark Wien – Handwritten Collection SO/ Ras Al Khaimah Mövenpick Resort & Spa Bintan Lagoon Each opening reflects Accor’s commitment to building a diverse, high-quality portfolio of brands while supporting long-term growth and local communities worldwide. These hotels are part of our membership and loyalty platform ALL Accor.

We are pleased to announce that our booking and loyalty platform ALL Accor, has launched its ALL Accor app in ChatGPT, designed to enrich the experience of a growing customer base with the world’s most widely used AI platform. We are now one of the first hotel groups to offer this innovation at the forefront of digital transformation, highlighting a commitment to delivering service excellence. This collaboration supports the hotel search from start to finish, from searching for Accor hotels, viewing ALL loyalty-member rates, and accessing property information. When ready to book, users are redirected to ALL Accor booking platforms for a secured reservation. At Accor, we are committed to serving travellers on the platforms they want to use, every day. Artificial Intelligence serves as a key tool in generating substantial value for both property owners and guests. https://lnkd.in/eqmjd7Qa

Accor has supported Maisons des femmes Restart since 2022 as part of our commitment to protecting women. With 66% of women of working age employed, the workplace is a critical place to identify and protect, and hospitality has a role to play. This is why we chose to support this association. Beyond welcoming guests, the hotel industry can also help identify and support victims, including within our own teams. To help create a festive and welcoming moment for women and their children, our Sustainability team came together last December to volunteer. Many colleagues also personally donated gifts, making this initiative into a genuine expression of our shared commitment. A heartfelt thank you to the remarkable Ghada Hatem-Gantzer, founder of La Maison des Femmes, and her teams. Through their dedication, they provide a safe space and comprehensive support to women in need, making a real difference in the lives of the most vulnerable. And special thanks to Agence Séline, who designed the scenography, decorations, and workshops pro bono.

From breakfast to dinner, Emmanuel helps set the tone at Novotel Annemasse Centre - Porte De Genève. Through care, reliability, and attention to detail, he helps create the everyday moments that truly make a difference. His role is a reminder that hospitality lives in the details: a warm greeting, smooth service, a strong team spirit and pride in doing things right. Curious about the careers behind our hotels? Join the team and explore opportunities across Accor: https://careers.accor.com/

Small gestures can carry a lot ✍️ Last December, Heartists® across Accor offices around the world joined One Letter One Smile (1 Lettre 1 Sourire) to write letters that were shared with older residents in care homes, as part of the Heartist® Volunteering Program. Different teams, different countries, same intention: offer a warm note and a moment of connection through something personal and collective 🌍 A simple gesture, carried together, that reflects how care and attention can live beyond our day-to-day roles.

How will experiential travel evolve in 2026? ✍️ ALL Accor has just released its 2026 Experiential Travel Trend Report, developed with Globetrender and informed by research across multiple markets. From live events and shared moments to nature-led escapes and more spontaneous journeys, one message is clear: guests are looking for experiences that feel personal, memorable and deeply human. For Accor, it reinforces a simple idea: sustainable growth is built through personal, local and meaningful experiences across our brands. Explore the full report: https://lnkd.in/e2fnC64B

Starting the year on a feel-good note. Discover this inspiring MEAPAC initiative where 12,000+ Heartists® came together through the Accor Choir Games, connecting heart-to-heart throughout 40 countries and 70 nationalities. One collective voice singing Fantasy by Earth, Wind & Fire. Bravo to every team who brought their energy, culture, and Accor spirit.

Accor 2025: a year of milestones, partnerships and new destinations. From iconic openings to purpose driven partnerships, and reaching 100 million ALL Accor members, this year has been shaped by the passion of our Heartists® and the trust of our partners around the world. To everyone who was part of the journey, thank you. We are proud of what we built together, and excited for what comes next. https://lnkd.in/eUkXv7Ud