B2B Content Marketing Research
9 Takeaways and Insights From the 2026 B2B Content and Marketing Trends Report9 Takeaways and Insights From the 2026 B2B Content and Marketing Trends Report
AI doesn’t dominate the newly released B2B Content and Marketing Trends: Insights for 2026 report. Over 1,000 B2B marketers reveal what they’re doing with and without AI, the impact of their programs, and their plans for next year.
.png?width=100&auto=webp&quality=80&disable=upscale "Picture of Robert Rose")
by Robert Rose
![B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt8f69e5fc4e19b852/685d86109e35bb43f9e981be/b2b-research-2025.png?width=1280&auto=webp&quality=80&disable=upscale "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]")
![7 Things B2B Content Marketers Need in 2023 [New Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blta5c65d1e524516d6/67b84499e70af91e71875ab3/b2b-content-marketers-need-2023.png?width=1280&auto=webp&quality=80&disable=upscale "7 Things B2B Content Marketers Need in 2023 [New Research]")
![B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltbaf9061288ab9d25/67a9d32c3388f47126675181/b2b-research-social-media-cover.png?width=300&auto=webp&quality=80&disable=upscale "B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]")
![2021 B2B Content Marketing: What Now? [New Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt3cbf85c64cd4ad13/67bc5f98cf6d976712ccf2d5/b2b-2021-research-cover.jpg?width=300&auto=webp&quality=80&disable=upscale "2021 B2B Content Marketing: What Now? [New Research]")
![Brand Empathy: The One Critical Quality B2B Content Lacks [Video]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt8e8e81b60ae5123d/67b70ce0f1859d3e9409229c/brand-empathy-b2b-content.png?width=300&auto=webp&quality=80&disable=upscale "Brand Empathy: The One Critical Quality B2B Content Lacks [Video]")
![2020 B2B Content Marketing: What the Successful Do [New Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blte3fdcbc21aa42bca/67bc59ad725325b1b3d8100f/2020_B2B_Research_Cover.jpg?width=300&auto=webp&quality=80&disable=upscale "2020 B2B Content Marketing: What the Successful Do [New Research]")
![What Effective B2B Content Marketing Looks Like [New Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt50aa077263522f98/67b3a2b42e0ee37d5be7769f/2016_B2B_Cover1.jpg?width=300&auto=webp&quality=80&disable=upscale "What Effective B2B Content Marketing Looks Like [New Research]")
