B2B Content Marketing Research

9 Takeaways and Insights From the 2026 B2B Content and Marketing Trends Report
B2B Content Marketing Research
9 Takeaways and Insights From the 2026 B2B Content and Marketing Trends Report9 Takeaways and Insights From the 2026 B2B Content and Marketing Trends Report

AI doesn’t dominate the newly released B2B Content and Marketing Trends: Insights for 2026 report. Over 1,000 B2B marketers reveal what they’re doing with and without AI, the impact of their programs, and their plans for next year.

by Robert Rose
Oct 8, 2025
|
28 Min Read
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
B2B Content Marketing Research
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
byStephanie Stahl
Oct 9, 2024
31 Min Read
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
B2B Content Marketing Research
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
byDennis Shiao
Jun 12, 2024
7 Min Read
Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance’?
B2B Content Marketing Research
Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance’?Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance’?
byContent Marketing Institute Team
Mar 8, 2024
5 Min Read
B2B Content Marketing Trends for 2024
B2B Content Marketing Research
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
byStephanie Stahl
Oct 18, 2023
23 Min Read
7 Things B2B Content Marketers Need in 2023 [New Research]
B2B Content Marketing Research
7 Things B2B Content Marketers Need in 2023 [New Research]7 Things B2B Content Marketers Need in 2023 [New Research]
byStephanie Stahl
Oct 19, 2022
10 Min Read
B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
B2B Content Marketing Research
B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
Oct 13, 2021
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6 Min Read
byStephanie Stahl
2021 B2B Content Marketing: What Now? [New Research]
B2B Content Marketing Research
2021 B2B Content Marketing: What Now? [New Research]
2021 B2B Content Marketing: What Now? [New Research]
Sep 30, 2020
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5 Min Read
byStephanie Stahl
5 Big Obstacles Encountered by B2B Content Marketers
B2B Content Marketing Research
5 Big Obstacles Encountered by B2B Content Marketers
5 Big Obstacles Encountered by B2B Content Marketers
Jul 2, 2020
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7 Min Read
byDavid McGuire
Brand Empathy: The One Critical Quality B2B Content Lacks [Video]
B2B Content Marketing Research
Brand Empathy: The One Critical Quality B2B Content Lacks [Video]
Brand Empathy: The One Critical Quality B2B Content Lacks [Video]
Jan 20, 2020
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8 Min Read
byJodi Harris
2020 B2B Content Marketing: What the Successful Do [New Research]
B2B Content Marketing Research
2020 B2B Content Marketing: What the Successful Do [New Research]
2020 B2B Content Marketing: What the Successful Do [New Research]
Oct 22, 2019
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8 Min Read
byStephanie Stahl
What B2B Brands Need to Know to Succeed on LinkedIn
B2B Content Marketing Research
What B2B Brands Need to Know to Succeed on LinkedIn
What B2B Brands Need to Know to Succeed on LinkedIn
Feb 13, 2018
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7 Min Read
byJonathan Crossfield
CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
B2B Content Marketing Research
CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
Dec 21, 2017
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12 Min Read
byAnn Gynn
How to Attract the C-Suite to Your Events
B2B Content Marketing Research
How to Attract the C-Suite to Your Events
How to Attract the C-Suite to Your Events
Oct 30, 2016
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6 Min Read
byRoanne Neuwirth
Content Marketing Takes a Turn for the Better: New 2017 Research
B2B Content Marketing Research
Content Marketing Takes a Turn for the Better: New 2017 Research
Content Marketing Takes a Turn for the Better: New 2017 Research
Sep 28, 2016
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5 Min Read
byJoe Pulizzi
How to Grab C-Suite Attention With Relevant Content
B2B Content Marketing Research
How to Grab C-Suite Attention With Relevant Content
How to Grab C-Suite Attention With Relevant Content
Sep 7, 2016
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6 Min Read
byRoanne Neuwirth
A New Model for Developing a Top-Tier B2B Blog
B2B Content Marketing Research
A New Model for Developing a Top-Tier B2B Blog
A New Model for Developing a Top-Tier B2B Blog
Jun 6, 2016
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11 Min Read
4 Steps to Get Executive Buy-In for B2B Content Marketing
B2B Content Marketing Research
4 Steps to Get Executive Buy-In for B2B Content Marketing
4 Steps to Get Executive Buy-In for B2B Content Marketing
Dec 6, 2015
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5 Min Read
byElizabeth Clor
What Effective B2B Content Marketing Looks Like [New Research]
B2B Content Marketing Research
What Effective B2B Content Marketing Looks Like [New Research]
What Effective B2B Content Marketing Looks Like [New Research]
Sep 30, 2015
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4 Min Read
byJoe Pulizzi
How to Choose Content Topics That Get C-Suite Attention
B2B Content Marketing Research
How to Choose Content Topics That Get C-Suite Attention
How to Choose Content Topics That Get C-Suite Attention
Sep 2, 2015
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6 Min Read
byRoanne Neuwirth
3 Ways to Make Your B2B Brand Break the Content Mold
B2B Content Marketing Research
3 Ways to Make Your B2B Brand Break the Content Mold
3 Ways to Make Your B2B Brand Break the Content Mold
May 13, 2015
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5 Min Read
byNatalie King
Engage the C-Suite Through a Client Advisory Board
B2B Content Marketing Research
Engage the C-Suite Through a Client Advisory Board
Engage the C-Suite Through a Client Advisory Board
Apr 12, 2015
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5 Min Read
byRoanne Neuwirth
10 Habits of Highly Effective B2B Content Marketers
B2B Content Marketing Research
10 Habits of Highly Effective B2B Content Marketers
10 Habits of Highly Effective B2B Content Marketers
Mar 20, 2015
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9 Min Read
byRachel Foster
Make the Most of Your B2B Marketing Channels: Research on Webinars
B2B Content Marketing Research
Make the Most of Your B2B Marketing Channels: Research on Webinars
Make the Most of Your B2B Marketing Channels: Research on Webinars
Jun 3, 2014
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6 Min Read
by Robert Rose
B2B Marketing Research: How CMO Roles Need to Evolve
B2B Content Marketing Research
B2B Marketing Research: How CMO Roles Need to Evolve
B2B Marketing Research: How CMO Roles Need to Evolve
Jul 28, 2013
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6 Min Read
by Robert Rose
How Your B2B Content Can Spark Meaningful Connections
B2B Content Marketing Research
How Your B2B Content Can Spark Meaningful Connections
How Your B2B Content Can Spark Meaningful Connections
Jun 11, 2013
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4 Min Read
byAndrew Davis
5 B2B Content Marketing Tips for Boosting Your LinkedIn Group
B2B Content Marketing Research
5 B2B Content Marketing Tips for Boosting Your LinkedIn Group
5 B2B Content Marketing Tips for Boosting Your LinkedIn Group
Jan 11, 2013
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9 Min Read
byGregg Schwartz
5 Rules to Follow for B2B Content Supremacy
B2B Content Marketing Research
5 Rules to Follow for B2B Content Supremacy
5 Rules to Follow for B2B Content Supremacy
Jul 3, 2012
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4 Min Read
byKevin Cain
5 Tips for Finding Your Perfect B2B Content Partner
B2B Content Marketing Research
5 Tips for Finding Your Perfect B2B Content Partner
5 Tips for Finding Your Perfect B2B Content Partner
Apr 24, 2012
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7 Min Read
byAndrea Edwards
Content Marketing Institute logo in a gray background | Content Marketing Institute
B2B Content Marketing Research
The 3 Big Myths of B2B Content Marketing
The 3 Big Myths of B2B Content Marketing
Feb 23, 2011
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3 Min Read
byRachel Foster
B2B Brands Are Indeed Media Companies | Here’s the Proof
B2B Content Marketing Research
B2B Brands Are Indeed Media Companies | Here’s the Proof
B2B Brands Are Indeed Media Companies | Here’s the Proof
Sep 15, 2010
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1 Min Read
byJoe Pulizzi
Content Marketing Institute logo in a gray background | Content Marketing Institute
B2B Content Marketing Research
6 Ideas B2B Content Marketers Can Take from Professional Journalists
6 Ideas B2B Content Marketers Can Take from Professional Journalists
Jun 8, 2010
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4 Min Read
byClare McDermott
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