Jodi Harris

Jodi Harris is director of content strategy at CMI. She describes her role as a combination of strategic alchemist, process architect, and creative explorer. Prior to this role, Jodi spent over a decade developing and managing content initiatives for brand clients in the entertainment, CPG, health care, technology, and biotech industries, as well as for agencies and media brands. Follow her on Twitter at @Joderama.

Latest from Jodi Harris

Microdramas: Why B2B Marketers Should Bet on This Hot B2C Content Trend

Strategy & Planning

Microdramas: Why B2B Marketers Should Bet on This Hot B2C Content Trend Microdramas: Why B2B Marketers Should Bet on This Hot B2C Content Trend

Jul 16, 2026

1 Min Read

8 Behavioral Science Tactics To Convert More Customers

Content Creation & Distribution

8 Behavioral Science Tactics To Convert More Customers 8 Behavioral Science Tactics To Convert More Customers

Jun 25, 2026

1 Min Read

All from Jodi Harris

4 Personalization Lessons From American Airlines’ Loyalty Strategy

Content Marketing Strategy

4 Personalization Lessons From American Airlines’ Loyalty Strategy

4 Personalization Lessons From American Airlines’ Loyalty Strategy

How To Create Remarkable Content, Even in Highly Regulated Industries

Strategy & Planning

How To Create Remarkable Content, Even in Highly Regulated Industries

How To Create Remarkable Content, Even in Highly Regulated Industries

Content Marketing Alchemy: Turn Audiences Into Loyal Communities

Audience Building

Content Marketing Alchemy: Turn Audiences Into Loyal Communities

Content Marketing Alchemy: Turn Audiences Into Loyal Communities

Win the Demand-Gen Game in 39 Days With This System

Demand Generation

Win the Demand-Gen Game in 39 Days With This System

Win the Demand-Gen Game in 39 Days With This System

How To Master Content Operations and Keep Your Team Moving Forward

Content Operations

How To Master Content Operations and Keep Your Team Moving Forward

How To Master Content Operations and Keep Your Team Moving Forward

Help Your Marketing Team Navigate Change With This 4-Step Plan

Content Operations

Help Your Marketing Team Navigate Change With This 4-Step Plan

Help Your Marketing Team Navigate Change With This 4-Step Plan

7+ Brands That Gave Back When People Needed Them Most [Examples]

Content Creation & Distribution

7+ Brands That Gave Back When People Needed Them Most [Examples]

7+ Brands That Gave Back When People Needed Them Most [Examples]

How To Center Your Marketing Strategy Around Content IP

Strategy & Planning

How To Center Your Marketing Strategy Around Content IP

How To Center Your Marketing Strategy Around Content IP

3 Strategic Pillars That Help Brands Exceed Their Campaign Goals [Examples]

Strategy & Planning

3 Strategic Pillars That Help Brands Exceed Their Campaign Goals [Examples]

Strategic Pillars Behind Every Winning Content Strategy

Content Creation & Distribution

5 Brand Campaigns That Captured Hearts, Headlines, and Awards

5 Brand Campaigns That Captured Hearts, Headlines, and Awards

5 Award-Winning Content Programs That Paid Off for Financial Services Brands

Content Creation & Distribution

5 Award-Winning Content Programs That Paid Off for Financial Services Brands

5 Award-Winning Content Programs That Paid Off for Financial Services Brands

Build Robust B2B Marketing Personas: The Easy-To-Follow Guide

Audience Building

Build Robust B2B Marketing Personas: The Easy-To-Follow Guide

Build Robust B2B Marketing Personas: The Easy-To-Follow Guide

Content Creation & Distribution

Go Inside the Employee Ranks To Grow Your Brand’s Content Creation

Go Inside the Employee Ranks To Grow Your Brand’s Content Creation

How To Create a Content Marketing Mission Statement in 3 Easy Steps [Examples]

Content Marketing Strategy

How To Create a Content Marketing Mission Statement in 3 Easy Steps [Examples]

How To Create a Content Mission Statement in 3 Easy Steps [Examples]

Video & Visual Content

6 Creative Visual Content Examples From Award-Winning Brands

6 Creative Visual Content Examples From Award-Winning Brands

How 6 Leading Brands Use Content To Win Audiences [E-Book]

Content Distribution & Promotion

How 6 Leading Brands Use Content To Win Audiences [E-Book]

How 6 Leading Brands Use Content To Win Audiences [E-Book]

Content Distribution & Promotion

5+ Best Practices for Award-Winning Brand Newsletters

5+ Best Practices for Award-Winning Brand Newsletters

Marketing Tips, Templates, and Checklists To Improve Your Content Operations

Content Operations

Marketing Tips, Templates, and Checklists To Improve Your Content Operations

Marketing Tips, Templates, and Checklists To Improve Your Content Operations

Content Optimization

How 5 Award-Winning Travel Brands Inspire Dreams With Powerful Storytelling

How 5 Award-Winning Travel Brands Inspire Dreams With Powerful Storytelling

Hungry for Content Inspiration? Feast on These 6 Tantalizing Examples

Content Creation & Distribution

Hungry for Marketing Inspiration? Feast on These 6 Tantalizing Examples

Hungry for Marketing Inspiration? Feast on These 6 Tantalizing Examples

27 Need-to-Know Definitions for Effective Content Marketing Measurement

Content Marketing Strategy

27 Need-to-Know Definitions for Effective Content Marketing Measurement

27 Need-to-Know Definitions for Effective Content Marketing Measurement

6 Ideas for Epic Audio and Video Storytelling [Examples]

Video & Visual Content

6 Ideas for Epic Audio and Video Storytelling [Examples]

6 Ideas for Epic Audio and Video Storytelling [Examples]

What It Takes To Build a Unified Content Experience

Content Optimization

What It Takes To Build a Unified Content Experience

What It Takes To Build a Unified Content Experience

7 Ancient Archetypes That Give Your Content Fresh Relevance

Content Marketing Strategy

7 Ancient Archetypes That Give Your Content Fresh Relevance

7 Ancient Archetypes That Give Your Content Fresh Relevance

How To Get Branded Content Right: Examples, Ideas, and Tips

Content Creation & Distribution

How To Get Branded Content Right: Examples, Ideas, and Tips

How To Get Branded Content Right: Examples, Ideas, and Tips

How To Build a Winning Content Plan for Social Media [Template]

Social Media Content

How To Build a Winning Content Plan for Social Media [Template]

How To Build a Winning Content Plan for Social Media [Template]

5 Steps To Build a Content Operation Workflow That Helps Everybody

Content Operations

5 Steps To Build a Content Operation Workflow That Helps Everybody

5 Steps To Build a Content Operation Workflow That Helps Everybody

Your Ultimate Guide To Master the Content Creation Process

Content Optimization

Your Ultimate Guide To Master the Content Creation Process

Your Ultimate Guide To Master the Content Creation Process

57+ Words Every Content Marketer Should Know [Glossary]

Content Marketing Strategy

57+ Words Every Content Marketer Should Know [Glossary]

57+ Words Every Content Marketer Should Know [Glossary]

How To Survive 3 New Threats to Your SEO Strategy

SEO for Content

How To Survive 3 New Threats to Your SEO Strategy

How To Survive 3 New Threats to Your SEO Strategy

You May Have a Content Experience Problem (and Not Even Know It)

Audience Building

You May Have a Content Experience Problem (and Not Even Know It)

You May Have a Content Experience Problem (and Not Even Know It)

4-Part Guide To Crafting a Winning Content Plan

Content Marketing Strategy

4-Part Guide To Crafting a Winning Content Plan

4-Part Guide To Crafting a Winning Content Plan

Uh-Oh! Is This the End of SEO?

SEO for Content

Uh-Oh! Is This the End of SEO?

Uh-Oh! Is This the End of SEO?