Everything about In-App Subscriptions by Adapty.io

What Google Plays New Billing Rules Mean For Subscriptions

Victoria Kharlan

Lessons I wish I had. Now yours.

Apple Ads Benchmarks By Niche

How To Run Profitable Ads For Subscription Apps

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NameWhats New About Flow Builder

NameThe Conversion Formula

NameFlow Builder How Subscription Apps Build

How To Lowerr Apple Ads CPA

5 subscription app email sequences: activation, objection, save, recovery, win-back

Apple Ads For Subscripton Apps

WWDC26 summary: Apple developer conference 2026 — Siri AI, iOS 27, App Store updates

How to collect emails

Analytics

Apple Ads Benchmarks By Niche

Apple Ads benchmarks by niche: why category benchmarks aren’t enough

NameTwo Revenue Numbers One Dashboard

Two revenue numbers, one dashboard: why cohort and cash-flow revenue will never match

NameThe Trial Vs. Direct Question 2

The trial vs. direct question: what $3B in revenue says

App Engagement Metrics

12 key app engagement metrics and how to improve them

What Google Plays New Billing Rules Mean For Subscriptions

What Google Play’s new billing rules mean for subscriptions

NameNative Paywall Rendering

Native paywall rendering: How it works and why we chose it

Native Vs Hybrid Apps

Native vs hybrid apps: Key differences

Add Subscriptions To Your Android App With Adapty In 10 Minutes 2025 Guide Preview 1

How to add Android in-app purchases to your app in 10 minutes

Does paywall personalization work for Apple Ads? Real data from 1M+ ad groups

NameNative Paywall Rendering

Native paywall rendering: How it works and why we chose it

NameTwo Revenue Numbers One Dashboard

Two revenue numbers, one dashboard: why cohort and cash-flow revenue will never match

Apple Ads Multiple Search Results

Apple Ads Is Coming for Your Organic Traffic

12 Questions

The 12 questions I get asked most about paid user acquisition for apps

Meta Ads 101

How to spend your first $10K on Meta ads: A framework for subscription apps

Cover

Paywall experiments playbook: What to test first, second, third

App Referral Program

How to build a referral program for your app

Newsletter  26 1

Paywall Newsletter #26: Smart paywalls from plant apps

Newsletter25

Paywall Newsletter #25: Cloudy with a chance of conversions

Newsletter24

Paywall Newsletter #24: Keeping your focus

Newsletter23updated

Paywall Newsletter #23: Education made profitable

SubHub 18 Blmain Eng

Building the app for language learning with 10M users

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How to sell physical goods by subscription

634ce4166617c84ed13fc98a Subhub 16 Blmain Eng

Dark patterns in subscription apps

62ebe1bfd92a1e1be9bad787 Subhub 15 Blmain Ru

Why is everyone wrong about unit economics

NameFlow Builder How Subscription Apps Build

Flow Builder: Build, target & A/B test the whole subscription journey

NameMarch Product Updates

What Adapty shipped in Q1 2026: the features that change how you grow

Adapty February Updates

February Adapty updates: Rich text, smarter taxes, and more

January Product Updates

Adapty updates in January: Web API, AI translation in Paywall Builder and new integrations

Apple Ads Benchmarks By Niche

Apple Ads benchmarks by niche: why category benchmarks aren’t enough

NameThe Conversion Formula

The conversion formula: a CRO playbook for subscription apps

Does paywall personalization work for Apple Ads? Real data from 1M+ ad groups

How To Lowerr Apple Ads CPA

How to lower Apple Ads CPA: diagnostic guide for 2026

Meta Ads 101

How to spend your first $10K on Meta ads: A framework for subscription apps

App Referral Program

How to build a referral program for your app

Revenuethroughfriction

How adding onboarding friction before your app’s paywall can grow your revenue

How To Analyze And Optimize Apple Ads

How to analyze and optimize Apple Search Ads in 2026?