Good CRO is good GEO.
The things that convince customers to choose you, like reviews, awards, and results, can also give LLMs more reasons to recommend you.
Make that proof easy for both customers and AI to find on your site.
Ross breaks it down here.
CRO is GEO.
“With CRO, we're thinking about bottom funnel messaging content. We're trying to convince users to buy our product. So at the same time, we should be trying to convince LLMs to buy our product.”
“So we hit LLMs in the face with the things that would make users
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