👋🏼 There’s a lot happening on Instagram right now.
I wanted to address a few things we’re working on to make Instagram a better experience.
Please let me know what you think 👇🏼
We've assessed two policy violations against President Trump's Page which will result in a 24-hour feature block, meaning he will lose the ability to post on the platform during that time.
Changes are coming to video on Instagram 📺
At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging.
On Monday, Instagram will be blocked in Russia. This decision will cut 80 million in Russia off from one another, and from the rest of the world as ~80% of people in Russia follow an Instagram account outside their country. This is wrong.
NFTs on Instagram 🎉
This week we’re beginning to test digital collectibles with a handful of US creators and collectors who will be able to share NFTs on Instagram. There will be no fees associated with posting or sharing a digital collectible on IG.
See you next week! ✌🏼
Testing Feed Changes 👀
We’re starting to test the ability to switch between three different views on your home screen (two of which would give you the option to see posts in chronological order):
- Home
- Favorites
- Following
We hope to launch these soon. More to come. ✌🏼
Yup, we get this one a lot. It's still just not a big enough group of people to be a priority. Hoping to get to it at some point, but right now we're very heads down on other things.
📣 Reels Updates 📣
We’re announcing new features making it easier and more fun to collaborate, create and share Reels. These updates include:
- Reels Video Merge
- Reels Templates
- Remix Improvements
- Dual Camera
Check them out and let me know what you think 👇🏼
Given the exceptional circumstances, and the fact that the President has decided to condone rather than condemn yesterday’s violence at the Capital, we are extending the block we have placed on his accounts indefinitely and for at least the next two weeks.
📣 Subscriptions Update 📣
Subscriptions are a great way for creators to have a predictable income & for fans to get exclusive content from creators that they love.
This update includes:
- Subscriber Chats
- Subscriber Reels
- Subscriber Posts
- Subscriber Home
Today, we’re launching the new Link Sticker 🔗 globally. This allows anyone, regardless of follower count, to easily share links in a story.
We’ve received a lot of feedback over the years on limiting links to accounts with >10k followers, and we heard you, 🙏🏼
🎉 Subscriptions 🎉
Subscriptions allow creators to monetize and become closer to their followers through exclusive experiences:
- Subscriber Lives
- Subscriber Stories
- Subscriber Badges
We hope to add more creators to this test in the coming months. More to come. ✌🏼
One thing I hear a lot is people asking to see more friend content in Feed. I'd love for there to be more friend content in feed, but all the growth in photos and videos from friends has been in stories and in DMs.