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MarTech
82.8K posts
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MarTech
@martechismktg
Connecting the content, thought leadership, and event-based education like never before. Sister to @sengineland @smx @martechconf. MarTech is marketing!
martech.org
Born January 1
تاریخ پیوستن: January 2008
۹۶۱
دنبال‌شده
۱۸۷٫۱ هزار
دنبال‌کنندگان
پاسخ‌هاپاسخ‌هارسانه تصویریرسانه تصویری

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  • user avatar
    MarTech
    @martechismktg
    ۹ مرداد
    AI-native companies are growing fast, but median NRR is 48% vs. 82% for B2B SaaS. Growth alone isn't defensibility. The 4S framework shows what customers would lose by leaving: martech.org/how-to-build-a…
    ۵۶۴
  • user avatar
    MarTech
    @martechismktg
    ۷ مرداد
    AI tools alone rarely fix slow marketing operations. To get more value from #AI, redesign the system around the campaign: how work enters, where context lives, who approves it, how it activates and what the team learns next. Here are the 7-layer Marketing OS 🧵👇
    ۹۲۶
  • user avatar
    MarTech
    @martechismktg
    ۷ مرداد
    Message volume is rising, and for some brands, repeat purchases are falling. Mike Pastore and Eric Miao of @attentiveHQ explain why relevance (not frequency alone) should guide customer messaging 👇
    00:00
    ۴۶۴
  • user avatar
    MarTech
    @martechismktg
    ۶ مرداد
    AI agents may find your brand and still reduce it to price, ratings and delivery speed. The real risk in agentic commerce is losing customer preference, data and pricing power. Learn how to avoid it here: martech.org/the-real-risk-…
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  • user avatar
    MarTech
    @martechismktg
    ۵ مرداد
    AI search is the top new client request for 66% of agencies. Yet nearly half still can't track AI-driven discovery. Here are 4 metrics can turn "Do we show up in ChatGPT?" into a reportable answer: martech.org/your-client-ju…
    ۱ هزار