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$89 / month
Up to 500 orders per month
Launch your reviews program and start building shopper trust.
Sign upPlans include
$169 / month
Up to 500 orders per month
Grow your reviews program to drive
stronger conversion.
Everything in Starter, plus
/ month
Strengthen your reviews strategy with deeper insight and expert guidance.
Contact usEverything in Pro, plus
/ month
Scale your strategies with enterprise grade service across markets and brands.
Contact usEverything in Premium, plus
Compare our plans side-by-side to see which will offer the greatest impact for your business.
| Collect Reviews | FREE | STARTER | PRO | PREMIUM |
|---|---|---|---|---|
| Kick-start CreditsReceive free credits during your first month, in addition to the monthly order amount included in your plan | 200 | 200 | 200 | Unlimited |
| Automatic Review RequestsAutomate review collection with post-purchase review request emails powered by smart logic | Included | Included | Included | Included |
| Reminder Review RequestsCollect more content with automatic review request SMS and Email reminders | Included | Included | Included | Included |
| Reviews ImportSwitching to Yotpo doesn't mean you have to part ways with your hard-earned review content | Included | Included | Included | Included |
| Email Templates LibraryChoose from a library of high converting email templates to quickly launch the most effective review request emails | Included | Included | Included | Included |
| Manual Review RequestsCollect reviews from customer segments, such as "past shoppers," simply by uploading their contact details | Included | Included | Included | |
| Review Request Email EditorUse an easy drag-and-drop interface to create beautiful, on-brand emails that will reinforce brand trust and encourage more review collection | Included | Included | Included | |
| Photo & Video ReviewsSeamlessly collect and display customer photos to boost buyer confidence with visual social proof | Included | Included | Included | |
| Review CouponsCollect more reviews and boost retention with coupon incentives for writing reviews and sharing them on social | Included | Included | Included | |
| Custom QuestionsCollect more relevant data by asking specific product or customer related questions in review requests | Included | Included | ||
| Smart PromptsEncourage customers to write more detailed reviews by suggesting relevant, AI-powered review topics | Talk to us | |||
| Sampling IntegrationSeamlessly connect with sampling partners to boost review generation and mirror strategies used by top brands | Via integrated partner | Via integrated partner | ||
| Quizzes & Surveys IntegrationIntegrate quizzes and surveys to gather insights, personalize shopping, and increase engagement with shoppers | Via integrated partner | Via integrated partner |
| Display Reviews On-Site | FREE | STARTER | PRO | PREMIUM |
|---|---|---|---|---|
| Reviews WidgetShowcase reviews where they matter most — in a dynamic and fully customizable product page widget | Included | Included | Included | Included |
| Star RatingsIncrease CTR by displaying star ratings on product, category, and homepages | Included | Included | Included | Included |
| Reviews SortingReviews sorting makes it easy to select the order of reviews shown in your on-site widget | Included | Included | Included | Included |
| Remove Yotpo BrandingRemove yotpo branding – Remove Yotpo logos for a fully branded experience | Included | Included | Included | |
| Reviews TabA standalone tab which can be displayed on any page of your site. Clicking the Reviews Badge will prompt a light box in the center of the screen which displays site and/or product reviews | Included | Included | Included | Included |
| Product GroupingShare reviews across groups of related/similar products to increase review coverage | Included | Included | Included | |
| Reviews CarouselFeature your favorite reviews in a sleek carousel on your homepage, checkout page, or other key conversion points | Included | Included | Included | |
| AI Reviews SummaryAISummarize customer reviews into key insights, helping shoppers quickly make informed purchase decisions. | Included | Included | ||
| Smart SortingAIDrive conversions by showing the most important reviews first with AI-powered sorting | Included | Included | ||
| Attribute FiltersHelp shoppers filter product reviews by preset product attributes and shopper profiles to make more informed purchase decisions | Included | Included | ||
| Community Q&AProvide a forum for your customers to ask product-related questions and display answers from both your shoppers and your team | Included | Included | ||
| Top Review HighlightsPowered by AI, Review Highlights showcases high-converting snippets from top product reviews | Included | |||
| Smart FiltersAIPowered by AI, Smart Filters identifies frequently mentioned topics in published reviews and allows for shoppers to filter by those topics improving customer exprience and minimizing returns | Included | |||
| Advanced CSS EditorCustomize the appearance of on-site widgets to seamlessly match your site's theme with advanced CSS editing and live design previews | Included | |||
| Custom Display WidgetShowcase reviews in custom formats that match your brand’s look and feel with flexible display options | Included | |||
| Reviews Media GalleryHighlight customer photos and videos in a sleek, scrollable gallery built right into your reviews widget | Included | Included | ||
| Visual UGCSee the table below for a detailed breakdown of what’s included in this feature | Add-on for annual plan | Included | ||
| AI Highly Rated TopicsAIQuickly show what your product is ‘highly rated for’ and lead shoppers into AI summaries for more context. | Talk to us |
| Visual UGC | FREE | STARTER | PRO | PREMIUM |
|---|---|---|---|---|
| Social Media GalleriesShowcase top-converting products in beautiful shoppable media galleries on product pages and across your site | Photos | Photos + Videos | ||
| Curate From SocialCurate visual content from Instagram, #hashtag, and @mentions/tags to include in visual galleries on-site | Included | Included | ||
| Upload Brand ContentUpload professional product photos to include in visual galleries alongside user-generated content | Included | Included | ||
| Shoppable InstagramCurate shoppable galleries from Instagram and connect to site to convert more shoppers | Included | Included | ||
| Advanced CSS EditorCustomize the appearance of on-site widgets to seamlessly match your site's theme with advanced CSS editing and live design previews | Included | Included | ||
| Live ModerationLet our Professional Services Team do the heavy-lifting and moderate your visual content for an additional fee | Included | Add-on |
| Moderate Reviews | FREE | STARTER | PRO | PREMIUM |
|---|---|---|---|---|
| Reviews ModerationStay in full control of the content published on your site with easy-to-use moderation | Included | Included | Included | Included |
| Sentiment and Profanity CheckAutomatically filter out profanity and stop explicit language from making its way to your site | Included | Included | Included | Included |
| Advanced Auto PublishAutomatically publish reviews to the Reviews Widget on your site. You can publish all reviews or only reviews with a minimum star rating | Included | Included | Included | Included |
| Review CommentsEngage with shoppers to show you care, whether it's resolving an issue or just saying thanks | Included | Included | Included | Included |
| AI-assisted CommentsAIReply to reviews faster with AI-suggested responses you can tweak and post in seconds | Talk to us | |||
| Review TaggingCategorize your reviews so that you can organize and access them in a more efficient way | Included | Included | Included | Included |
| Live ModerationLet our Professional Services Team do the heavy-lifting and moderate your reviews content for an additional fee | Add-on | |||
| Pre-defined templatesReady-to-use responses that make it easier to reply quickly | Included | Included | Included | Included |
| Custom views & filtersCustom views help users organize moderation around the reviews, filters, and workflows most relevant to them | Included | Included | Included | Included |
| Media fron-and-centerSurfacing media directly within moderation workflows helps teams quickly prioritize valuable customer content and ensure it gets the attention it deserves. | Included | Included | Included | Included |
| Improve SEO | FREE | STARTER | PRO | PREMIUM |
|---|---|---|---|---|
| SEO PageBoost your presence on Google by showcasing reviews on a crawlable dedicated page | Included | Included | Included | Included |
| Google Rich SnippetsAttract organic Google traffic by displaying star ratings and reviews in search results | Included | Included | Included |
| Secure Google Seller Rating Fast | FREE | STARTER | PRO | PREMIUM |
|---|---|---|---|---|
| Site ReviewsCollect feedback from shoppers about their experience with your brand's site and services | Included | Included | Included | |
| 2-in-1 Review RequestsGenerate site reviews by inviting your customers to write a site review after they submit their product review | Included | Included | Included | |
| Convert Product to Site ReviewsLeverage product reviews and reclassify them as site reviews to build up count of site reviews | Included | Included | Included | |
| Google Seller RatingDisplay star ratings and site reviews alongside paid ads to drive attention on search | Included | Included |
| Syndicate Reviews Across Channels | FREE | STARTER | PRO | PREMIUM |
|---|---|---|---|---|
| Share to Google Shopping AdsEarn buyer trust and increase CTR with star ratings and reviews in Google Shopping Ads | Included | Included | Included | |
| Social syndication – Facebook, Instagram, and TikTokSyndicate your reviews on Facebook and Instagram Shops, helping you reach new shoppers on more channels | Included | Included | ||
| Retail syndicationSyndicate conversion-boosting product ratings and reviews directly to retailers | Add-on | |||
| Retail partners syndication with BV & PRBoost reviews coverage with seamless syndication from your brand's D2C store to retailer sites | Add-on |
| Scalable Operations | FREE | STARTER | PRO | PREMIUM |
|---|---|---|---|---|
| Multi-User ManagementCollaborate with teammates with user roles and account permissions | Included | Included | ||
| Multi-Store ManagementCollect, manage, and share customer content across all your store domains from a single workspace | Included |
| Analytics | FREE | STARTER | PRO | PREMIUM |
|---|---|---|---|---|
| Reviews DashboardMake data-driven decisions with our Reviews, Photos, and Conversion dashboards | Included | Included | Included | Included |
| Email Analytics DashboardMeasure email performance and optimize over time for optimal conversion | Included | Included | Included | Included |
| Reporting TemplatesGet customized and detailed analytics on how your products are performing | Included | Included | ||
| AI InsightsAIGet to know what your customers think about your brand and products with an advanced analytics dashboard that summarizes your reviews content | Included | |||
| Reviews AtlasAIUncover how your reviews impact conversions with a first-of-its-kind, action-driven performance algorithm | Talk to us |
| Integrations | FREE | STARTER | PRO | PREMIUM |
|---|---|---|---|---|
| Klaviyo IntegrationPersonalize your email campaigns with reviews and trigger converting campaigns based on reviewer data | Included | Included | ||
| Gorgias IntegrationView customer profiles in Gorgias and personalize customer interactions using Yotpo customer data | Included | Included | ||
| Help Desk IntegrationsCollect and moderate customer service reviews from popular help desk solutions like Zendesk, Freshdesk, and more | Included | |||
| Integrate via API & WebhooksUse our developer-friendly RESTful API endpoints to leverage UGC data throughout your store | Included | |||
| Access to an Integration NetworkTap into our growing network of integrations to boost performance and efficiency | Included |
| Priority Services | FREE | STARTER | PRO | PREMIUM |
|---|---|---|---|---|
| Email SupportOur knowledgable support team is available to answer questions and resolve any issues | Included | Included | Included | |
| Live Chat SupportGet instant help anytime you need it with our live chat support | AI chatbot | AI chatbot | AI chatbot | Included |
| 24/7 Technical SupportGet expert help anytime with around-the-clock support | Included | Included | ||
| Customer onboarding managerPre-deployment, you’ll work closely with one of our Onboarding Experts who will set you up for success | Included | |||
| Customer Success ManagementGet the most out of Yotpo features with a dedicated account representative committed to your success | Included |
Yotpo pricing depends on which products you use and your monthly order volume. Reviews & UGC has a limited free plan (up to 50 monthly orders) and paid plans starting at $15/month; Loyalty & Referrals has a free plan with paid tiers starting at $199/month; Discover is custom-priced around your AI visibility goals. You can also bundle Reviews and Loyalty to save. Use the order-volume slider on each product page to see your exact price.
Yotpo has three core products — Reviews & UGC, Loyalty & Referrals, and Discover (AI visibility) – plus a Bundle that combines Reviews and Loyalty. You can start with a single product and add others as you grow, or bundle Reviews and Loyalty together for a lower combined price.
Reviews and Loyalty pricing scales with your store’s monthly order volume, so you only pay for the scale you’re at. Each product page has a slider – set your monthly orders and the matching plan and price appear. Discover and Enterprise plans are custom-quoted.
Yes. Yotpo Loyalty & Referrals has a full free plan you can start on right away, and Reviews & UGC offers a limited free plan for up to 50 monthly orders. For Discover and the Bundle, the best next step is a quick demo so we can match you to the right tier.
No – Starter and Pro pricing is shown transparently on each product page. You only need to contact us for Premium, Enterprise, Discover, and custom bundles, where pricing is tailored to your catalog, markets, and goals.
Yes. Combining Reviews & UGC and Loyalty & Referrals in the Bundle costs less than buying each product separately. See the Bundle page for combined pricing.
