Press Center

WTA renews China rights deals for 2026 as fan engagement soars

Following a thirtyfold increase in international streaming audiences, the Tour secures multi-platform renewals with Migu and Tencent to fuel continued regional growth.

Elite competition, global reach and star power usher in 2026 WTA Tour season

As the global leader in women’s sport, the WTA enters 2026 with unprecedented momentum, combining world-class athletes, cutting-edge innovation and a growing cultural footprint that continues to elevate the Tour as a premier sports and entertainment brand.

2025 WTA Coach of the Year and Player Service Award winners announced

As part of WTA Awards week, the Tour recognized the season’s leading coach alongside players honored for leadership, service and sportsmanship beyond the court.

And the winners of the 2025 WTA Tour tournament awards are ...

The Cincinnati Open, Credit One Charleston Open and Prudential Hong Kong Tennis Open take home the top honors in this year's Tournament of the Year awards, voted on by the players.

And the winners of the 2025 WTA Tour player awards are ...

Aryna Sabalenka earns the Player of the Year honor for a second straight season, leading a group of award recipients announced during WTA Awards Week.

WTA and Mercedes-Benz announce long-term partnership

Starting in 2026, Mercedes-Benz will anchor the WTA’s top tournaments as its Premier Partner and Exclusive Automobile Partner, a partnership designed to elevate the player and fan experience while supporting the tour’s broader ambitions around global reach and women’s empowerment.

2026 United Cup captains announced, Dabrowski to lead Canada

Captains for the 2026 United Cup were announced Friday, including Gabriela Dabrowski, who will lead No. 2 seed Canada. The fourth edition of the mixed-team competition featuring 18 countries will open the tennis season from Jan. 2-Jan. 11 across Perth and Sydney.