Recent Press Releases
Medscape Announces Healing a Broken Trust Initiative
May 27 — Medscape has launched Healing a Broken Trust, a year-long editorial initiative exploring the growing erosion of public trust in medicine and science and examining pathways to restore that trust across healthcare.
Medscape Partners with City of Hope to Enhance Oncology Content and Insights for Clinicians Worldwide
May 20 — The collaboration enhances Medscape's oncology resources with additional expert-validated insights to help clinicians navigate an increasingly complex cancer care landscape across all platforms
PulsePoint Launches Crossix Programmatic Optimizer, Enabling Native DTC Budget Optimization
April 29 — PulsePoint, the leading healthcare marketing technology company, today announced the native availability of the Crossix Programmatic Optimizer in its Life platform, giving pharma marketers an automated way to put Crossix optimization metrics to work directly within their DTC campaign workflows.
PulsePoint Launches Adaptive Optimization™ Insights, Proving AI Driven Campaign Performance with 18% Audience Quality Lift
April 21 — PulsePoint, the leading technology company transforming health marketing, today announced the launch of Adaptive OptimizationTM Insights, enhancing transparency in its DTC optimization offering. Clients can see how PulsePoint's AI-driven optimization solution works to reduce media waste and quantify the value it delivers
PulsePoint Scales HCP Omnichannel Offering with Reddit Integration
March 05 — PulsePoint, the leading technology company transforming health marketing, today announced a significant expansion of its omnichannel capabilities through a new integration with Reddit.
PulsePoint Secures Exclusive EHR Programmatic Partnership with Flora Health, Enabling Scalable In-Workflow Engagement with HCPs
January 22 — PulsePoint, the leading technology company transforming healthcare marketing, today announced a strategic partnership with Flora Health, a healthcare technology company that supports coordinated point-of-care engagement by connecting technologies and partner solutions within existing electronic health records (EHRs) and health systems.
WebMD Launches Embody -- A Whole-Self Health, Weight Loss, and Weight Management Platform
January 13 — WebMD today announced the launch of Embody, a new digital platform that brings credible expertise together with everyday inspiration to deliver actionable help for weight loss, weight management, and healthier living.