SEO
Latest about SEO

AEO vs SEO: What's the difference & do you need both?
By Pawan Singh Last updated
Everything you need to know about SEO and AEO

9 Reasons your SEO rankings are up, but traffic is down
By Pawan Singh Published
Your positions are climbing. Your traffic is falling. Here is what is actually happening, with the data to prove it.

AI traffic to travel sites is booming as shoppers look for the best holiday deal
By Craig Hale Published
Planning itineraries, finding more personalized recommendations and uncovering discounts – those are what consumers are using AI for in travel.

WordPress VIP CTO spells out the future of SEO, GEO and more
By Desire Athow Published
Exclusive ‘For decades, we’ve all built websites for Google’: WordPress VIP’s CTO argues that publishers must optimize websites for both human readers and AI agents, without forgetting about trust.

How AI search is shifting brand visibility from SEO to data verification
By Sam Davis Published
AI systems are shaping first impressions – inconsistent or unverified data can misrepresent brands before users ever get to click on their site.

Is your business not showing up in AI overviews? This could be why
By Craig Hale Published
Embracing customer reviews boosts visibility considerably, showing how engaging with customers where they are is even more important.

Building a great website now means simplifying your tech stack
By Ayaz Ahmed Khan Published
Simplifying website tech stacks reduces complexity, improves performance, and enables scalable, efficient growth.

Agentic Search Optimization reshapes brand visibility in AI search
By Andrew Warden Published
Search is bigger than ever. Our behavior is evolving. The way your brand shows up has changed, forever.
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