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Design, NICE PACKAGE
7 Ways Your Packaging Confuses Consumers (and Kills Velocity).
Confusing packaging kills sales. Discover 7 common design mistakes that hurt consumer clarity and velocity and how to fix them to boost performance.
Shopping With Christy
Here’s What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.
What makes one salad dressing brand win over the competition? In this full salad dressing category teardown, we walk the aisles of Super Target to see what works and what doesn’t in brand blocking, color ownership, and form innovation. From Brianna’s and Kraft to Olive Garden and Skinnygirl, you’ll see: Why Hidden Valley commands nearly…
Design, Strategy
Packaging Design for Protein Powder That Actually Sells.
Most protein powder packaging doesn’t lose at shelf because the product is weak. It loses because the packaging creates hesitation. In a category where comparison is ruthless, that pause costs sales. If your protein isn’t converting the way it should, this is why. Keep reading.
Design, Strategy
The Core Role of Packaging in Mocktail Purchase Decisions.
Design mocktail packaging that actually drives trial. Learn what earns shelf trust, justifies price, and replaces alcohol moments, without compromise.
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Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.Talk to us
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