Marketing playbooks for home service pros.
Practical home service marketing guides and articles, organized so you can apply it yourself, or call us when you're done reading.
Blog
Deep-dive articles on SEO, Google Ads, and growing home service businesses online.
Browse the blogGuides
Long-form, step-by-step guides you can hand to your team and execute tomorrow.
See all guidesVideos
Founder-led walkthroughs on websites, search, advertising, and measurement.
Watch videosReviews
Historical feedback and video context, kept separate from current package promises.
Read reviewsDefine the lead, then calculate the cost.
Set service, area, fit, and exclusion rules. Then calculate cost per inquiry, qualified lead, booked appointment, won customer, and paid customer from one reconciled cohort. Roofing teams can also download a journey-and-touch ledger that keeps duplicate interactions separate from unique opportunities.
Three places to start.
Start with practical guides for local search, paid acquisition, websites, and measurement.
Why Is My Contractor Website Not Ranking? Eight Areas to Check
Use a practical diagnostic sequence to check indexing, page purpose, service and location information, mobile usability, structured data, links and qualified inquiry paths.
Read article
Google Business Profile Optimization for Contractors: The Complete 2026 Guide
A practical field-by-field guide to accurate categories, services, hours, photos, reviews, questions and measurement for an eligible contractor Google Business Profile.
Read article
How to Get More Google Reviews as a Contractor (Without Begging, Buying, or Bribing)
Build a consistent contractor review process with inclusive eligibility rules, neutral requests, a direct profile link, sensible reminders and useful reporting.
Read articleHand these to your team.
Local SEO for Home Services: A Five-Week Working Plan
Build a documented local-search foundation: a verified profile, useful service pages, accurate listings and an honest review workflow. Includes weekly deliverables and checks.
Google Ads for Home Services: A 60-Day Testing Plan
A practical campaign testing plan: define suitable jobs, verify conversion tracking, control targeting and evaluate qualified opportunities before increasing spend.
Watch the walkthroughs.
A website walkthrough for an outdoor-lighting brand
Planned topic: How product information, dealer resources, and customer inquiry paths fit together.
How to read a paid-acquisition report
Planned topic: Separate advertising spend, conversions, qualified leads, and booked-job feedback.
Local SEO priorities for pool builders
Planned topic: Accurate profiles, useful service information, project evidence, and measurement.
Pick a problem, read the playbook.
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