Blog – RevenueCat

The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026

Essential insights from the world’s largest subscription app dataset

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A patron plan with no extra features outsold expectations — and proved design alone can be a business

Andy Allen built a 2-person app studio whose most expensive subscription tier unlocks essentially no extra features — and it outsells expectations every year.

Growth

Your app is perfectly optimized. That’s why nobody remembers it.

When every app copies the same playbook, the only advantage left is meaning something.

Engineering

Understanding Google Play’s Billing Choice: a complete guide to offering alternative billing

Billing Choice comes down to two decisions — who renders the choice screen and where payment happens — over one shared setup and one mandatory sale report.

Engineering

Move your rating prompt out of onboarding — or risk rejection

Apple is rejecting apps that ask for ratings during onboarding.

Growth

Monthly plans might be your best option

The hidden cost of long commitment periods

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

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Growth

He turned down 75K for his app with 12K in sales. It hit $1M two years later.

Eric Duffett had done $12,000 in total sales when a company offered $75,000 for his side-project golf app — and told him they'd crush him if he said no.

Growth

He turned down 75K for his app with 12K in sales. It hit $1M two years later.

Eric Duffett had done $12,000 in total sales when a company offered $75,000 for his side-project golf app — and told him they'd crush him if he said no.