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Ad Revenue Is Up, But Net Revenue Isn’t: The Hidden Costs Publishers Overlook

Ad Optimization

Outstream Video Ads: The Untapped Revenue Channel

Oustream Video Ads

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Why Your RPM Is Falling Despite Stable Traffic

AdSense Ad Optimization

The Best Header Bidding Platforms for Publishers in 2026: A Comparison

Header Bidding

Static Price Floors Are Costing You Revenue: What AI-Driven Flooring Does Differently

Ad Optimization

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Ad-Ops for Devs: Solving the ads.txt and Latency Puzzle in Vue, Nuxt, and React

Ad Optimization

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Beyond the Honeymoon Phase with Ad Revenue Platforms

Ad Optimization

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Ad Revenue Optimization Tools Are Your Secret Weapon in 2026

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AdMob or AdX? The Hybrid Strategy That Unlocks Your App’s True Revenue Potential

Ad Optimization

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The Future of LATAM Performance Marketing Publishers: Why Legacy Solutions Are Failing and What Was Built to Fix It

Ad Fraud & Invalid Traffic

Case Studies

For 14+ years, we've helped over 2,000 publishers grow their ad revenues with industry-leading ad optimization and award-winning tech.

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Safeguarding 9gag’s Ad Revenue from MCM Deductions

As one of the world’s largest entertainment platforms, 9gag processes 3.5 billion monthly pageviews. Its viral, community-driven nature creates a massive footprint for “Invisible Threats”: Sophisticated Bot Traffic: Viral content attracts high volumes of scrapers and bots that mimic human behavior. MCM Clawbacks: Under Google’s Multiple Customer Management (MCM) program, high Invalid Traffic (IVT) levels […]

PPS-PPID rollout lifts RPM by 50% for Finance Publishers

Publisher: finance-easytips.com MonetizeMore solution: PPS-PPID configuration that sends stronger first-party audience signals, including a PPID key Method: cohort migration with staged traffic ramp and a PPID key update Timeline: Aug 5 to Sep 2, 2025 Result: ~50 percent lift in both Session RPM and Page RPM after moving to 100 percent traffic on the PPS-PPID […]

Revenue up by 106% for OnPoint Global with Offerwall Ads

Executive Summary MonetizeMore implemented Offerwall ads on two OnPoint Global (OPG) websites, Homeonlinetips and FinanceEasyTips, resulting in transformative revenue growth and optimized monetization efficiency. Despite differing traffic trends, both sites saw significant RPM improvements and revenue increases, proving Offerwall’s adaptability and effectiveness. Homeonlinetips’ Pre vs. Post Offerwall Performance Implementation Date: April 8, 2025 Comparison Periods: Before (Mar […]

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