Product Updates:
AI Review Assistant

🔄 Major Survey Improvements
We have added support for in-stay feedback in addition to many other significant improvements to make MARA surveys even more powerful:
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✅ Create in-stay surveys to gather feedback from guests during their stay.
✅ Configure direct notifications to get alerts for negative feedback.
✅ Add up to 10 additional questions to your surveys,
✅ Improved survey overview screen to manage your surveys,
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✨ Actionable AI Summaries
MARA AI now helps you make sense of your analytics by providing health checks, impact analysis, and tailored recommendations. Get quick wins and strategic actions at a glance—so you can spend less time interpreting data and more time driving results.
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🆕 Connect Your Tech Stack with the Open MARA API
Our open MARA API lets you seamlessly integrate MARA data into your BI platforms and hotel tools. The first endpoints give you access to property, review, and widget data.

👉 Get in touch with us to request your API key and start accessing your MARA data.
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🆕 Personalize replies with 1 click
‍You can now easily add context to a reply based on your real interaction with the guest — and MARA will customize the message for you.
💬✨Examples:
✍️ “Mention that I gave him a late check-out.”
✍️ “She was super friendly at check-in – let’s add that.”

‍✅ Personal feel
✅ Less copy-pasting
✅ Better guest experience

Give it a try and make every reply feel a little more personal 💜
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🚀 Two new features to upgrade your guest feedback workflow:
We just launched two powerful updates:

✨ Ask Reviews Anything:
Ask MARA content-specific questions like “What do guests say about breakfast?” or “How do they feel about self check-in?” – and get actionable answers, instantly.

📊 Impact Score & Subcategories:
See exactly which areas impact your ratings most – with subcategories and a new score that shows where you’re gaining or losing stars.
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🧩 Today, we announce the MARA Chrome Plugin, which allows you to use  MARA on any website now!

Generate your replies directly on any review platform without direct integration to MARA, or within your internal tools.

Once downloaded, you simply log in with your MARA credentials and generate replies anywhere:

💙 Highlight the feedback text you want to reply to
💙 Press Ctrl + M, and MARA will generate a response using your property's reply settings
💙 Paste the reply directly on the website (Ctrl + V)

And the best part: The chrome plugin comes at no additional cost for our customers.
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🔗 We are thrilled to announce that direct replies for Expedia reviews are now possible in your MARA account.
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In addition to Google, Booking, and Tripadvisor you can connect your Expedia account and publish your replies directly via the "Send" button.

To activate your integration, your admin needs to open the  Expedia Admin Panel and connect MARA under Rooms & Rates > Connectivity Settings to your reviews. You can find a detailed guide on how to connect MARA to your Expedia Account at the end of this article.
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🚀 Turn feedback into action – directly in your PMS: We’re excited to launch our brand-new integration with MEWS, designed to help your team personalize the guest experience like never before. With this update, guest preferences extracted from reviews and surveys in MARA are now automatically synced with MEWS guest profiles.
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At check-in, MEWS’ Smart Tips instantly surface the most relevant insights — allowing your front desk to deliver more thoughtful, more personal, and more memorable stays.

💙 Automated: Guest preferences (like “loves red wine” or “dislikes firm pillows”) are auto-filled in the MEWS profile.
💙 Seamless: Insights appear at check-in — no extra steps or tools needed.
💙 Actionable: Perfect for room placement, spa upsells, pillow preferences, and more. Already in action at Capsule Services, this integration is making everyday check-ins smarter and smoother.

Feel free to watch the webinar recording of the feature release. 
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😍 Showcase your reviews with review widgets: Demonstrating your exceptional guest reviews can aid your hotel in enhancing conversion rates on your website, transforming potential guests into confirmed bookings. Our widgets are meticulously designed to indicate reliability, by exclusively featuring review scores from Online Travel Agencies (OTAs) that are highly trusted by guests.

‍💙 Easily to configure: Your review widgets are created in minutes.
💙 Embedding is a breeze: Just embed the code snippets to your Webflow, Wordpress or similar page builder and your widget will work for you.
💙 Adjustable: Switch between floating or static badges and choose between various configurations (OTAs to display, position of widget etc.)
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📊 Export more detailed statistics into Excel: Just before Christmas, we shipped another feature that has been on the wishlist of many clients. While maintaining our app's clean and simple interface, we understand that some users require more comprehensive statistics to compare multiple properties. The following reports can now be downloaded in the app:

‍💙 Account Report: Export statistics for the entire account for detailed comparison of all properties
💙 Review Report: Export all reviews including review replies for one or multiple properties.
💙 Property Report: Export statistics for one property to drill into the performance on each platform
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📊 Compare your performance against competitors: We have now incorporated competitor analytics into our platform. This enables you to compare your property's performance with up to five competitors. Setting up your competitive set takes only three minutes, after which you can find key metrics in your property overview.
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📝 Gather more 5-star reviews with MARA: Our mission is to help enhance your online reputation and reviews. With our ambition to offer easy-to-use features that drive impact, we've built surveys to help our customers convert positive experiences into glowing reviews. What's special: to increase conversions, MARA generates an AI review suggestion for your guests based on their feedback. Setting up a new survey takes only 2 minutes and you'll be ready to solicit feedback.
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📥 Booking.com Integration: MARA is now officially partnering with Booking.com to deliver the most convenient way to respond to guest reviews. With the integration, you can now directly respond from MARA to all your Booking reviews.
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‍🔗 More Review Sources:
‍Besides Google, Booking and Tripadvisor, MARA now also gathers and analyzes your reviews from Expedia, Holidaycheck, Agoda, HRS, AirBnB & Opentable. Let us know, if you would like to have additional sources integrated.
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📥 Full Automation: With MARA, you can now even go on auto pilot for easy to answer reviews (e.g. positive reviews with no text) and your MARA AI is automatically answering for you. In addition, you can also configure pre-generations so that your AI assistant crafts a draft reply for every new guest review.
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‍📊 Group Analytics: Easily understand strength and weaknesses of each property with our group overview. The analysis highlights scores for a variety of categories like "Housekeeping" or "Front Office" based on our powerful review analytics AI. From here, you can drill into each category to understand detailed topics associated with the categories. ‍
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We just launched a big update that evolves MARA from a copy-paste tool to a comprehensive review management solution! 💪 Here is an overview of what's new: 
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📥 Review Inbox: Learn more
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‍💙 Responding to reviews from Google, Booking and Tripadvisor is now a breeze
💙 Replying as easy as "Generate Reply" > "Send" > "Done"
💙 Stay updated with daily notifications about new reviews
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‍📊 Review Analytics: Learn more
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💙 Feel like you have read all your reviews within minutes
💙 Utilize tailor-made Pro and Con lists specific to your business
💙 Get precise insights on various topics, even as specific as a "lack of vegan breakfast option"‍
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🏩 Property Settings:

‍💙 Manage settings for each property independently for easier collaboration
💙 Ensure brand consistency in review replies, regardless of who on the team is responding

‍⏳ Simple Onboarding:
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💙 Setting up your account has never been easier
💙 Simply enter your location and have everything ready in minutes

‍🎩 Improved Brand Voice: Learn more
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‍💙 MARA Brand Voice AI is now automatically trained based on your responses
‍💙 Ready in minutes after registration
💙 Creates responses as unique as your business and takes personalization to a new level

We have launched our new and improved AI plus a more personalized version that learns your brand voice! 🧙

🪄 Improved AI:
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💙 Responses now sound more natural and human-like, especially in non-English languages
💙 Generic responses to lengthy reviews have been significantly reduced
💙 Language variety has been improved, with fewer sentences starting with "we"
💙 Answer beginnings are now more varied, not all starting with "Thank you..."
💙 The casual tone is more relaxed and clearly distinguishable from a "professional" tone
💙 Texts are more organized into paragraphs for visually appealing responses
💙 The repetition of positive terms word-for-word has been minimized
💙 Positive smart snippets are now incorporated more effectively.
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🤠 Brand Voice Fine-tuning:
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We're taking personalization to the next level! Your MARA AI can now mimic your brand's voice for a more tailored customer experience. In this example, our MARA AI customizes responses to fit a particular brand's voice, adopting a casual, modern tone, and frequently incorporating emojis in responses:
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Our new user interface is designed to provide you with a more intuitive, efficient, and enjoyable experience of MARA.
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The primary benefits offered by our new design include:
💙 No (or hardly any) scrolling anymore!
💙 The MARA AI can now speak all languages, and the response can thus be generated directly in the language of the guest (without a translation detour)
💙 Flexible settings of the translation languages: There is still a translation for you - but now you can also set it to German (or another language)
💙 A response history, so you can access old generations as well
💙 Improved rating reply screen for simple generations of responses to reviews without text
💙 Settings where you need them with the Quick access bar on the right side for all settings you want to adjust frequently (e.g., signature or length)
💙 Prettier 😉 (this is of course subjective, but at least we like the look and feel much better)
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We introduced a new functionality we've developed to make our AI Review Reply Assistant even more personal for our MARA fan base:
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Our Smart Snippets enable you to "teach" the MARA AI how to respond to recurring complaints or praises, such as "expensive parking" or "no vegan breakfast options available”. Your AI Review Reply Assistant will incorporate the information you provide about how to address the specific complaint or praise – without simply repeating the wording.
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We launched version 3 of our AI Review Reply Assistant and activated the improved version for all users.
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Here are the changes of version 3 in detail:

‍🤖 Improved AI: The new AI sounds more natural and is able to generate more detailed answers:
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💙 A better understanding of long reviews makes it less likely for responses to be written generically.
💙 Better summaries: The summaries repeat the review text verbatim less often.
💙 The wording sounds more natural.
💙 Better handling of negative reviews through more frequent positive wording on negative aspects (often talking about an ideal customer experience here).
💙 Responses will be slightly longer than before.

📰 Updated Model Settings: Always stay up to date with the new option “Latest stable version”
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‍💙 We activated this option for all users automatically, so you don't need to take any action to always use the best AI version.
💙 If you want to stick with a specific version, simply select your preferred AI version.

👥 User Subgroups: The feature can be enabled on request for customers in the "Large" plan.
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💙Create user groups (e.g. for each hotel)
💙Management of usage limits for each user group for additional budget control
💙Bulk editing for users and user groups

The AI Review Reply Assistant has become even smarter. In Version 2 of the AI Review Reply Assistant, we have improved the generated responses and removed some flaws of version 1. In addition, you can now customize the assistant with parameters to suit your writing style and add personal signatures.
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What we changed in Version 2 in detail:
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🤖 Improved AI: Based on your user feedback, we focused a lot on improving the generated replies and avoiding some flaws of version 1.

💙The language within one reply is more diverse now
💙More control of length (i.e., less lengthy replies to short reviews)
💙Does not respond to something else (i.e., the AI does not anymore write a reply for a restaurant even though the review was for a hotel)
💙Incorrect solutions are suggested less often
💙Does not repeat bad words of the original review

📋 Customization of Responses: In addition to the general AI improvements, there is the option to customize the AI to better fit your style with some parameters.
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💙Tone of voice: A more casual tone of voice has been added so that you can now choose between formal and casual.
💙Response Length: The auto selection will now adapt to the input length of the review (long review -> more detailed reply, short review -> shorter reply). However, there is as well the option to keep the answers always brief or detailed.
💙What is reviewed: This additional information helps your AI assistant to write replies fitting for your service or product. Make sure to fill this field to avoid replies that are out of context. If you are replying to hotel reviews, simply type “hotel”
💙Signatures: You can now add as many signatures as you want. One of these signatures will be added to each generated response.

Subscribe to your AI Review Reply Assistant easily from within our software:
💙Self-service upgrade to a paid plan via credit card or SEPA payment.
💙Overview of billing information and current plan.
💙Usage is now monitored by the number of responses generated.
💙Control of maximum overage to have more control over costs.
💙Extended user management to add unlimited co-workers

The very first MVP is released to early test customers to better understand the needs when answering reviews:
💙First version of the AI Review Reply Assistant
💙Copy paste functionality to generate responses to every kind of review
💙Usage logging