Design a Circle logo

A circle design can go in infinite ways. You can have badge-style logos with concentric rings and text along the perimeter if your brand is premium or artisanal (like craft brands and boutiques). If you’re modern and confident, you can feature a circle with a centered monogram or icon. What you decide to put inside the circle will determine whether your logo shouts or whispers. 

Many iconic global brands have stuck with a circle logo design for decades because it scales beautifully, whether a tiny favicon on their website or a full-sized billboard on NYC’s Broadway.

Want a truly meaningful circular logo? Be thoughtful in putting color inside the circle to ensure a more concentrated emotional impact. Go for deep jewel tones if you want to feel regal and intentional or bright, saturated hues to signal playfulness and energy. Want restraint yet sophisticated? Pick muted neutrals and monochromes. Make sure to match your fill color and background contrast.

The trick is to put one dominant color inside the logo circle, not two or three competing hues. Give the circle room to breathe, and the color will do the rest. 

You have two ways to add typography to circle objects and call them your brand logo. First, you can go with the classic badge technique, where the text runs along the circle’s perimeter to communicate tradition and craftsmanship. Second, you can center the text inside the circle. However, pick a font with strong proportions (no to tall, narrow typefaces) so it doesn’t feel cramped inside.

Unsure which typography design technique will work on your logo? You can always start with a single strong word at the center (like your memorable brand name). Better be clear than complicated.