The latest trends, audience insights, and YouTube news to help inspire your digital video strategies.
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Made with relatively low budgets and backed by online marketing, two of this summer’s biggest box office successes were made by young YouTubers. “There's an intense fandom on the platform and that just translated to the box office. So fans knew,” YouTube’s chief business officer Mary Ellen Coe told Washington Post Creator president Sara Kehaulani Goo in an interview at WP Studio at the Cannes Lions Festival.
From the Croisette to your feed. 🎬 Consider this your front-row seat to the #YouTubeBeach. 🌊 Take a quick tour of our creator playground at #CannesLions2026. Experience everything from networking in the Creator Lounge to hands-on YouTube tech demos and more. Swipe through to see how creators are making waves. #GoogleBeach
YouTube for Business reposted this
YouTube is your storefront, and creators translate audience trust into retail sales. 🛍️ Nikki LaRose, a top beauty creator tells us why – and for marketers, it means you don’t have to choose between building your brand equity and driving immediate sales. On YouTube, you can do both. Thanks Nikki for the quick chat & for your great tutorials for beauty on these hot summer days! ☀️ #CannesLions2026 #GoogleBeach And for more insights on AI, YouTube, and creativity, check out our new report —> https://goo.gle/4f0XgiB
YouTube for Business reposted this
YouTube is your storefront, and creators translate audience trust into retail sales. 🛍️ Nikki LaRose, a top beauty creator tells us why – and for marketers, it means you don’t have to choose between building your brand equity and driving immediate sales. On YouTube, you can do both. Thanks Nikki for the quick chat & for your great tutorials for beauty on these hot summer days! ☀️ #CannesLions2026 #GoogleBeach And for more insights on AI, YouTube, and creativity, check out our new report —> https://goo.gle/4f0XgiB
Fresh Demand Gen Drop alert. 🚨 Fact: 72% of incremental conversions on YouTube come from new customers.* This edition is all about helping you elevate your campaigns and unlocking a new wave of growth on YouTube. Check out how we’re expanding Demand Gen capabilities to boost your campaign performance. https://goo.gle/4vHhW5e
YouTube for Business reposted this
The hole-in-one play for sports creators ⛳ At Cannes, I joined MLB Hall of Famer Ken Griffey Jr. and golf analyst Michael Collins for a great conversation about why they chose YouTube as the home for their golf and travel series, Caddie & The Kid. Their answer? Because YouTube gives them the freedom to tell authentic sports-driven stories THEIR way. From breaking stereotypes to building deeper connections with fans, YouTube allows for authentic sports storytelling that gives athletes a platform, sports fans more access, and brands endless opportunities to connect through culture. For more insights on YouTube and creativity, check out our new report —> https://goo.gle/4w4IHQQ #CannesLions2026
From sharp insights to not-so-subtle bicep flexes (cc Adam W!) ... We asked top creators to “finish the sentence” from our new report with Kantar. Their responses get to the heart of the research in the way only a crack team of creators can – demonstrating why YouTube is where viewers go to dive deeper and make purchase decisions. And that's The Intent Advantage for marketers. Audiences trust creators on YouTube, ranking it #1 when they want to vet, research, or make a decision on a brand. You can download and read the report here: https://goo.gle/4v9QiwL (Though we recommend you read it somewhere cooler than the Croisette where we filmed this 🥵) Thanks to Grace Andrews (@graceandrewsss), Nzinga Young (@veganzinga), Jules Coley (@JustJulesOG), Norm Nakamura (@TokyoLens), Sean DoesMagic, Gabby Gonta(@gabbysgiftguide), and Adam W.
Creativity is at its best when everyone has a voice. 🌈 Yesterday, the #YouTubeBeach came alive for our YouTube Pride Celebration. A massive thank you to the creators, partners, and changemakers who joined us to celebrate community, identity, and impactful storytelling at #CannesLions2026. Check out the highlights from a beautiful afternoon on the Riviera. 👇 #YouTubeCannes #GoogleBeach Featuring: Pedro Pina, VP of YouTube EMEA
“65% of viewers say I want to watch sports through the eyes of the creators that I love.” - YouTube Chief Business Officer, Mary Ellen Coe. At #CannesLions2026, Mary Ellen Coe sat down with 2x U.S. Open Champ Bryson DeChambeau (@brysondech) to discuss the shift in the athlete-fan connection happening in real-time. YouTube is giving athletes the platform to become creators and share their stories directly with fans. For marketers, this creator-led shift presents an always-on opportunity to reach highly engaged, passionate audiences. Check out the highlights. ⬇️ #GoogleBeach #YouTubeBeach #YouTubeCannes
A defining trend at #CannesLions2026: The highest-performing marketers are pulling ahead by recognizing that creators have become core to the entertainment industry, sports, and culture. From redefining entertainment formats to reinventing sports content, YouTube creators are providing brands with an unprecedented opportunity to connect with fans. Dive into our Cannes recap for more.