E-coffee with Experts

Most businesses don’t need better SEO. They need better outcomes. In this episode, we talk with Sean Chaudhary, Founder of AlchemyLeads, about what actually moves the needle for growth today. We cover: → Why rankings alone don’t grow companies → How AI is changing search without replacing fundamentals → Why real link building still depends on relationships → When paid ads make more sense than waiting on SEO → How to build an agency that scales without burning out If you’re a founder or marketer trying to cut through the noise and focus on what works, this episode will hit home. 👉 Watch the full episode: https://lnkd.in/gkawMtNm

SEO didn’t die. Content didn’t stop working. AI didn’t replace humans. But lazy marketing? Yeah… that’s not surviving anymore. Across these E-Coffee with Experts episodes this week with Brian Gorman, Jordan Terry, Steven Jaenke, Jacob Tlapek and Dmitriy Peregudov we talked about: → How AI is changing search (without killing it) → Why the best growth comes from people, not hacks → Why human-first SEO beats over-optimized content → Why authority, brand, and trust matter more than clicks → How content actually turns into leads, cases, and revenue If you’re still chasing traffic instead of impact, or tools instead of strategythis series is for you. 🎧 Catch all the episodes in the bio link. Your future content strategy will thank you.

There’s more noise than ever right now. More ads. More emails. More AI content. In this episode with Dmitriy Peregudov, Founder & CEO at Giftsenda, we unpack a simple but powerful idea: 👉 Attention isn’t free, you have to earn it. We talk about how founders are rethinking sales and marketing using gifting, better SEO, and smarter systems that respect people’s time instead of interrupting it. If you’re building something long-term, this conversation will resonate. 🎧 The full episode is live. Go listen: https://lnkd.in/gwrk8Guu

Traffic is becoming a vanity metric. With AI overviews, ChatGPT, and Gemini answering questions before the click, the way people search is fundamentally changing. In our latest episode of E-Coffee with Experts, we sit down with Steven Jaenke, CEO of Digimark, to break down: → Why rankings and traffic don’t tell the full story anymore → How AI is reshaping search behaviour and attribution → What founders and marketers should focus on instead → Why brand visibility matters more than ever If you’re still measuring SEO success the old way, this episode will challenge how you think about search. 🎧 Listen to the full episode now: https://lnkd.in/ghH4drR8

Most law firms don’t lose cases because their SEO is bad. They lose them after the lead comes in. In this episode of E-Coffee with Experts, our host Austin Willman sat down with Jordan Terry, Director at TruLaw & TruLaw Marketing, to unpack what’s really happening behind the scenes of legal marketing in the age of AI. We talk about Google AI Overviews, speed-to-lead, client attrition, digital PR, and why rankings alone don’t guarantee new cases anymore. If you’re investing in SEO or ads and feel like the results aren’t matching the spend, this episode will change how you think about funnels, visibility, and conversions. 🎧 The episode is live now: https://lnkd.in/gc5GKiFG

Most founders don’t struggle with just one problem. They hit the same chain of them. → “We need more visibility.” → “We need better ROI.” → “Everything still depends on me.” → “One wrong move could cost us.” → “How do we scale without losing what made this work?” That’s exactly what this week’s episodes were about. Our guests @Stephen Thomas, Bryon Robbins, Gledsley Müller, NataLee Allen and Justinas Becius shared… 👉 How SEO and AI are changing how people discover brands 👉 Why attention alone doesn’t pay the bills 👉 And what actually turns traffic into revenue We talked about founder bottlenecks, building systems that don’t collapse when you step away, and why trust becomes even more critical in high-risk or regulated industries. And we wrapped it all with leadership, how to adopt AI responsibly, scale teams, and grow without sacrificing culture or values. Different stories. Different industries. Same patterns showing up again and again. 🎧 All episodes of E-Coffee with Experts are live now, check it out in the bio.

Everyone is panicking about AI killing SEO. But here’s the truth most people miss: The value didn’t disappear, it moved. In today's episode, Justinas Becius, CEO of Fortis Media, explains why: → Informational traffic was never the real value → Assisted conversions matter more than last-click wins → Niche relevance now beats inflated authority metrics → Defensive SEO is the only way to survive regulated markets If you’re still measuring success by impressions and clicks, this episode will challenge how you think about SEO in 2026 and beyond. 🎙️ Listen to the full conversation now: https://lnkd.in/gY7Hx67i

If a candidate told you, “I don’t use AI at work.” would you still hire them? That might sound extreme today, but so did “I don’t use the internet” 20 years ago. In today's episode of E-Coffee with Experts, NataLee Allen, CEO of ClearBags, makes a powerful point: AI isn’t about replacing people. It’s about who knows how to use the tools that already exist. At ClearBags, AI has been a requirement for years, not because jobs are at risk, but because efficiency, research, and decision-making demand it. Teams that embrace AI become more valuable, not less. Natalee also explains why leaders must: → Normalize AI instead of fearing it → Teach teams how to use it safely → Invest in education before disruption hits → Lead the change instead of reacting to it AI is exciting. It’s risky. And it’s not going away. The real question for leaders isn’t if AI belongs in your company, it’s how long you can afford to ignore it. 🎧 Listen to the full episode here: https://lnkd.in/gzXaz2Dw

Most agencies don’t fail. They simply never become independent of the founder. If your agency can’t grow, scale, or sell without you at the center, it’s not a growth problem, it’s a structure problem. In this episode of E-Coffee with Experts, we break down with Gledsley Müller, what buyers actually look for, why founder dependency kills valuation, and how to build an agency that works without you. 🎙️ The episode is live. Watch now: https://lnkd.in/g-Yr9DQu

Most business advice sounds good… until real life shows up. This isn’t about hustle quotes or “just believe harder.” It’s about the stuff you only learn once you’re already in it: → When passion stops carrying the weight → When costs creep in from places you didn’t plan for → When vibes aren’t enough to run a company → When clarity saves relationships, not ruins them → When structure stops feeling “corporate” and starts feeling freeing These are the lessons that don’t feel urgent at the beginning, but become expensive if you ignore them. Lacy Hendricks, MPM®, RMP® shares how she learned this the hard way (and what she’d do differently if she were starting again). 🎧 Listen to the full conversation on E-Coffee with Experts: https://lnkd.in/gZwUC_TY If you’re building something real, this one’s worth your time.