How to vet Google Advertisers for ACA compliance

Digital Marketing Agreements: Don’t Sign Before You Read These Clauses As digital marketing becomes the heartbeat of modern business, many companies are partnering with marketing agencies to grow their online presence. But before you sign that Digital Marketing Agreement, here are key terms every business owner should review carefully Scope of Work (SOW) Make sure it clearly outlines what services are included — SEO, social media management, ad campaigns, content creation, etc. Ambiguous scopes often lead to disputes later. Performance Metrics & Deliverables Agree on measurable KPIs, impressions, clicks, leads, conversions, or sales, not just vague promises of “growth.” Intellectual Property (IP) Rights Who owns the content, visuals, and creative materials after the campaign? Ensure the IP belongs to you (the client) once payment is made. Confidentiality & Data Protection Your customer data, ad analytics, and marketing strategies must be treated as confidential, include clear data-handling terms aligned with PDPA compliance. Termination & Exit Clauses Understand the notice period and what happens to your data and campaigns if you decide to terminate the agreement early. Payment Structure & Penalties Be clear on how fees are charged, monthly retainer, milestone-based, or per campaign and what happens if targets are not met. A Digital Marketing Agreement is not “just paperwork”, it’s the backbone of trust, clarity, and accountability between your business and the agency. #CorporateLaw #DigitalMarketing #LegalTips #BusinessContracts #IntellectualProperty #MarketingAgreement #ZaimZainal

🚀 Google Verified Badge Is Here! Google has introduced a unified “Google Verified” badge, replacing Google Guaranteed and Google Screened. This new badge will appear next to a business’s name in Local Services Ads (LSA) — showing that the business has passed Google’s verification checks (licenses, insurance, background, etc.). ✅ What it means: It’s now a single trust signal that simplifies how customers recognize verified and reliable businesses. 💡 Why it matters for brands: Builds stronger trust and credibility across all verified listings Enhances visibility and differentiation in Google search results Creates a consistent brand image, especially for multi-location companies Improves click-through and conversion rates by boosting user confidence 🔍 Fun fact: Google’s Verified badge also indicates which checks a business has cleared, adding transparency and consumer confidence. 🏢 For multi-location brands: Each outlet must complete the LSA verification process individually, but verified consistency across locations can powerfully boost overall brand trust. A small badge — but a big leap for brand credibility in local search! #GoogleVerified #GoogleAds #LocalServicesAds #DigitalMarketing #BrandTrust #MarketingNews #mnc #gmb #learnmore #trustbuilding

🚨 Big changes coming for state-registered RIAs For years, state-registered advisors have been stuck with stricter marketing rules than their SEC-registered peers. That may finally be shifting. NASAA has proposed updating its model advertising rules and if states adopt them, RIAs will soon be able to: ✅ Use client testimonials & endorsements (with disclosures) ✅ Highlight third-party ratings & rankings (with due diligence) ✅ Show multi-period performance results (gross & net, with clarity) This could level the playing field and open the door to modern marketing strategies that build trust and differentiate your firm. But… there’s a catch. More flexibility = more compliance complexity. RIAs will need to: - Update policies & procedures - Maintain stricter recordkeeping - Stay on top of a patchwork rollout as each state adopts (or delays) the changes The opportunity: Advisors who get proactive now with disclosure templates, compliance processes, and marketing strategy will be positioned to lead while others scramble to catch up. 👉 I put together a quick “Cheat Sheet” on risks, action items, and opportunities. If you’d like a copy, drop me a comment or DM and I’ll send it over.

If you’re running Google Ads in the scientific industry, you’ll likely have suffered from policy issues limiting your account. ❌ This reduces how often your ads show or can stop your ads running altogether. This can be fixed though. Google has extensive policy and guidelines on what is deemed as legitimate, and how you may be able to prove you should be allowed to run ads. By submitting for a healthcare certification for example, you may have restrictions lifted and advertise your products without limitation. Is this an issue you have faced? Let us know in the comments. Read more about Google Ads here - https://bit.ly/3VOIsct #ScientificBusiness #BiotechGrowth #MedTech #scientificbusiness #ScientificMarketing #NetworkScientific #ScientificSales #BusinessGrowth #GoogleAds #PPC #PaidAdvertising

𝗡𝗲𝘄 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗥𝘂𝗹𝗲𝘀 𝗔𝗿𝗲 𝗛𝗲𝗿𝗲 From Oct 28, Google requires clear, upfront pricing in ads to maintain trust and avoid suspensions. Update your ads and landing pages now to comply with these important changes. #GoogleAdsPolicy #PricingTransparency #AdCompliance #MarketingTips #TrustInAds

For years, state-registered RIAs have been at a disadvantage. Now, NASAA is proposing rule changes that could align state marketing rules with the SEC's. This means testimonials and performance ads could be on the table. Are you ready for the change? Our latest industry insight breaks down what this means for your firm, your marketing, and your compliance program: https://lnkd.in/gwvnqp6e

I’ve had more than one client ask, “Didn’t that one-to-one rule get struck down?” My answer: Yes, but not for Medicare. The Centers for Medicare & Medicaid Services (CMS) rule still stands. Different agency, different authority, but you still need one-to-one consent. Keep that in mind as we head into Medicare Open Enrollment next week.

Life (and compliance) can get tricky sometimes for marketers, and here is a perfect example. Texas recently amended SMS marketing requirements in a potentially scary way; the updated compliance requirements even mandate registering with the state and securing a $10,000 bond. But then came a lawsuit filed by nonprofit trade association Ecommerce Innovation Alliance, and a friendly statement from the Texas AG that seemed to suggest that marketers are safe as long as everything is opt-in. It turns out: the devil's in the details, as it often is, and things are not quite as settled as we all might have hoped. I don't usually cover SMS marketing and compliance. But this one has got me curious, and I wanted to understand it better. So I set up a quick video chat with my good friend Mickey Chandler for his take on the new legislation and its updated compliance requirements, the EIA lawsuit, the Texas AG's filing, and more. Want to learn more? Here's links to get you started. - Texas Expands SMS Marketing Rules With SB 140: https://xnnd.com/h1hu  - EIA SB140 lawsuit: https://xnnd.com/5hs6  - SB140 lawsuit challenge in the news: https://xnnd.com/3x2k  - SB140 Reddit Discussion: https://xnnd.com/tvxx And be sure to follow Mickey Chandler on Linkedin: https://xnnd.com/5ku7 #marketing #compliance #bestpractices #sms #texas #sb140 #optin #permission

Your competitors are getting 40% more leads. Not because they're spending more on ads. Because they have a small green badge you probably haven't noticed yet. Google just made the "Verified" badge mandatory for most Local Service Ads. If you run a home service business, contracting company, or wellness practice, you literally cannot advertise without it anymore. Here's what changed in 2025: → Unverified businesses lost their ability to run Local Service Ads entirely → Verified businesses are seeing 40-65% increases in lead volume → Customer trust signals now matter more than bid amounts → The verification process takes 5-14 days (if you know what you're doing) Most business owners have no idea this happened. They're watching their lead flow dry up and blaming "the economy" or "increased competition." The reality? Google fundamentally changed the game in January 2025. I just published a breakdown of: ✓ What the verification requirements actually are ✓ How much it costs (and the ROI data that proves it's worth it) ✓ Common mistakes that delay approval by weeks ✓ How to leverage your badge once you have it This isn't optional anymore. It's the baseline requirement for competing in local search. Read the full article here: https://lnkd.in/du5etPyn

The past several years have been active in the policy space for Medicare Advantage (MA) stakeholders. As we await further CMS rulemaking and potential policy action in the space, we're checking in on the status of the following six key MA issues and considers likely next steps for policymakers: > Prior authorization > Risk adjustment > Star Ratings > Supplemental benefits > Provider directories > Marketing Read more here: https://lnkd.in/edrnTHiJ