#essays1 - From Brand Strategist to Cacao Curator My journey in craft chocolate began in 2021 when I co-founded Chokohood. That experience didn't just teach me about craft—it taught me that cacao is a powerful medium for storytelling and human connection. Before that, I spent my career in digital marketing and brand strategy, where I learned how to build brands that resonate. Last year, I decided to step away from the agency world to focus on my next chapter: essays in cacao Essays in cacao is built on the intersection of strategic brand thinking and cacao culture. I am no longer just a marketer; I am a Cacao Culture Curator. My mission is to bridge the gap between complex fine chocolate and the urban lifestyle through immersive workshops, specialty beverages, and curated experiences. What’s next? We are expanding our presence in Hong Kong. My vision is to create a creative sanctuary designed for community, brand collaborations, and premium corporate events—a space where we can bring these experiences to life in a more intimate setting. I’m looking forward to connecting with fellow professionals who appreciate the intersection of craft, culture, and business. Feel free to reach out if you're keen to explore how we can collaborate. #EssaysInCacao #CacaoCuration #CareerShift #BrandStrategy #CorporateEvents
