I will never stop banging on about the importance of good information design, but if it's more than aesthetics, what is it exactly? Good design is good communication. It guides audiences through your strategic narrative and turns your complex industry expertise into something funders, review panels, policymakers or investors understand. If you want to influence your readers and maintain your status as the expert in the room, your document needs to master these 4 things: 1. Visual Hierarchy: Guide readers' eyes to the solution before they’ve even finished the first paragraph. Use size, weight, and colour to emphasise the important bits and whisper the details. 2. Wayfinding: Evaluation is exhausting. Help them out. Consistent headers, "golden thread" icons, and strategic call-out boxes ensure evaluators knows exactly where they are in your narrative at all times. 3. Simplifying Complexity: If you have a 4-step technical process, don't write a page of prose. Turn it into a clear, authoritative diagram. If readers can see the logic, they are more likely to trust the logic. 4. Intentional Brand Strategy: Don’t just default to templates — decide on a strategy early. Are you leading with your own brand authority or are you choosing client or funder alignment? There is a time for both, but it's important to choose visual language with purpose. The bottom line: Not investing in design is dangerous for win rates or influence (and for your reputation). If your submission doesn't look like it was written by the experts you claim to be, your credibility is gone before the first page turn. #InformationDesign #BidDesign #DataViz #ExecutiveComms #StrategicComms

Most people think the next step in business is a website. But more often than not, it’s not. What they actually need is clarity. Because when you skip the foundational thinking: → Your messaging feels vague → Writing copy becomes painful → You keep changing your mind → The website never quite feels right I see it all the time. People come to me saying, “I just need a website.” What they really mean is, “I don’t know how to explain what I do yet.” A website doesn’t create direction. It amplifies whatever clarity (or confusion) already exists. That’s why strategy comes first. Understanding: ✔ Who you’re really for ✔ What makes your offer different ✔ What problem you solve best ✔ How you want to be perceived Once that’s clear, everything else gets easier. Copy. Design. Confidence. Consistency. If your brand feels stuck, it’s usually not because you need 𝘮𝘰𝘳𝘦. It’s because you need 𝘤𝘭𝘦𝘢𝘳𝘦𝘳. ---- I’m Amanda Greenman, a Brand Identity Strategist and Designer helping purpose-driven businesses bring clarity, consistency and confidence to their branding through thoughtful strategy and intentional design. . . . #brandstrategy #brandclarity #brandingforbusiness #smallbusinessbranding #purposeledbusiness

The real difference between high-converting pages and average ones It is not better design. It is not more content. It is clarity. Most pages try to say everything at once. High-converting pages guide one decision. Here is what separates the two: 1. One clear message above the fold Visitors know immediately why they should care. 2. A single primary action No competing buttons. No distractions. 3. Objections handled before they arise Pricing, trust, and timing are addressed early. 4. Structure that matches how people scan Short sections, visual breaks, obvious flow. Across many website reviews, the biggest gains usually come from removing elements, not adding new ones. Conversion improves when focus replaces information overload. If this resonates, share your perspective or repost for your team. #ConversionRateOptimization #WebDesign #DigitalMarketing #UserExperience

When I say “a reusable visual system”, I don’t mean design templates or branding. I mean deciding a few basics once, so you don’t have to keep deciding them again. For example: How a slide usually starts Where headings go How much text is normal How charts are shown Once these are fixed, you reuse them every time. This saves time, reduces back-and-forth, and makes your work easier for others to follow. People don’t have to “figure out” your material — they just read it. It’s not about making things look fancy. It’s about making everyday communication simpler and more consistent. #MarketResearch #EuropeanResearchers #GlobalResearch #APACResearch #LATAMResearch #InsightsProfessionals #ResearchCommunication #ResearchOps

Managing a high volume of content and design requests? A well-crafted template might be exactly what you need. When tailored to your brand, templates streamline production, reduce costs, and remove unnecessary design decisions. Here are a few key benefits of using templates.

Your advice is personalised - so, it makes sense that your documents should be too. That's why we've updated Advice Designer to allow you to customise Authority to Proceed wording so every document reflects your practice’s style and voice. Combine this with Quick Text, applying template wording across users, workspaces, licensees, or organisations, and you maintain consistency without slowing down your team. Stick with the standard format, or create your own - either way, it will feel unmistakably yours. Learn more about an easy way to create professional, branded advice documents 🔗 https://bit.ly/3YpzhQV #advicedesigner #nextgenadvicetech #digitaladvicepresentation #adviceauthoring #personalisedadvice

When thinking about how to publish an impact report, format matters more than it sometimes gets credit for. PDFs and print reports are well-suited for sharing, reference, and offline use, while digital reports and landing pages make it easier to scan content, navigate by topic, link to supporting data, and use elements like video or interactive visuals. In practice, the question is less about choosing one format over another, and more about aligning the formats with the organization’s goals for distribution, discovery, and engagement. Read the full article: https://lnkd.in/etb5Z_dA #impactreporting #reportdesign #digitalpublishing #impactcommunications #sustainabilityreporting

Good design isn’t about knowing every industry. It’s about knowing how people see and process information. No matter the project — social, web, print, presentations — I’m always thinking about hierarchy, spacing, contrast, and flow. Where does the eye go first? What’s clear? What’s competing? Tools change. Trends change. But strong visual communication doesn’t. That’s the part of design that makes work effective — not just good-looking. Sharing a real example of how I use hierarchy, spacing, and contrast to make important information clear and easy to digest. #GraphicDesign #VisualCommunication #MarketingDesign

I’ve been tracking a lot of updates across design, tools, and creative tech lately. Instead of sharing everything, I decided to filter what actually changes how we work. Introducing Future Creative Updates – Vol 01 News shaping design and creative technology. This edition covers: → How editing and motion workflows are getting lighter → Why video stylization is moving closer to creative direction → What platform bundles mean for end-to-end creative work → Why creatives are pushing back on low-effort automation → How website creation is shifting toward speed with control This isn’t a tool roundup. It’s an attempt to spot patterns and shifts that matter to designers and creative teams. If this format is useful, I’ll keep it going as a weekly series. Repost if this helps someone in your network. Follow for future editions.

𝗛𝗼𝘄 𝘆𝗼𝘂𝗿 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 𝗰𝗮𝗻 𝘀𝗽𝗲𝗮𝗸 𝗹𝗼𝘂𝗱𝗲𝗿 𝘁𝗵𝗮𝗻 𝘄𝗼𝗿𝗱𝘀. Your audience doesn’t read.  They scan.  They feel.     A single image can convey what paragraphs cannot.  A chart can highlight trends faster than any report.  A well-crafted slide can inspire action instantly.     Think about your last presentation.  Do your visuals support your story or distract you?  The difference is often subtle, but powerful.     Stop overloading slides with text.  Focus on clarity, simplicity, and impact.  Use visuals to guide attention, not bury it.     Remember: People remember images 65% longer than text.  Your visuals aren’t decoration, they’re communication.  Communicate smartly. Communicate fast. Communicate visually.     P.S. Share this with others if you found this helpful  For more presentation design content, follow me!  Get in touch if you need help with your design    #PresentationDesign #VisualStorytelling #DesignMatters #ContentStrategy #SlideDesign #BusinessCommunication #Vgdsglobal