For all the advancements in our industry, it’s frustrating we’ve (mostly) failed to reward publishers for monetization choices that prioritize quality ad experiences over volume and short-term yield bumps. I wrote about those challenges — why they’re difficult to overcome, and why I’m optimistic the OpenAds framework may help shift how we value, measure and reward publisher supply quality in the open market. https://lnkd.in/eYMtkt7K
Scott Messer
1y
Well said, Emry. You have led us to the leap of faith part of the play fairly and ye shall be rewarded mantra. I too believe that transpy and fair auctions will not only yield more for (most) publishers, but also will ensure the future viability of the open web as an effective and sought after advertising channel. Now to take that leap...
Mark Bufalini
12mo
Great take. Transparency and audience trust will always outlast scale for scale’s sake.
Grateful to you for sharing the critical sellside perspective as somebody who knows the volume/quantity-driven race to the bottom is not in the long-term best interests of the open web or honest, transparent publishers with higher quality supply (media and audiences).